OAAA Taskforce Whitepaper by Marketing Evolution
Out of Home (OOH) is not easy to plan, buy or measure. In its current form, OOH faces significant headwinds relative to other media brought on by changes in technology, the emergence of big data, and growing pressure to prove ROI on advertising spend. However, the OOH industry is in a position to take advantage of these changes with the proper approach to the data and technology. […]
Wed, Oct 21, 2015 at 1:27 AM