Editors’ Picks

WPP aims to create a new audience measurement currency as comScore and Rentrak merge (More About Advertising)

We noted yesterday that Sir Martin Sorrell had been quiet recently – for a few days anyway – suggesting that he might have taken a holiday. Silly us, he’s popped up at New York’s Advertising Week to, among other things, welcome the merger between audience measurement firms comScore and Rentrak. […]

moreaboutadvertising.com
Thu, Oct 1, 2015 at 7:50 PM

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Exterion Media & TINT Reshape Digital OOH Experiences (Pioneering OOH)

Exterion Media have partnered with San Francisco start-up TINT who work with over 45,000 brands to display social content across DOOH, Web, Retail stores, Mobile and any digital asset. Agencies and brands can now curate and publish social content directly into Exterion Media’s network. […]

pioneeringooh.com
Thu, Oct 1, 2015 at 7:43 PM

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Grand Visual’s Neil Morris: Making Out Of Home The Hero (acaweb)

The Out-Of-Home industry will be gathering later this month in Toronto for OMAC’s Activate Event to share campaigns, insights and results. With digital and emerging technologies transforming OOH, the focus is turning to the delivery of immersive and interactive experiences. One company that is finding success in this space is U.K.-based Grand Visual. […]

Thu, Oct 1, 2015 at 7:27 PM

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JCDecaux to take over street furniture in NYC, as it moves to to acquire all of CEMUSA’s 57 000 ad panels in five countries (JCDecaux)

Paris – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced that the New York City Franchise and Concession Review Committee (FCRC) voted yesterday unanimously to consent to the change in control to JCDecaux of CEMUSA, Inc., owner of CEMUSA NY LLC which holds the 20-year New York City Street Furniture Franchise Agreement. […]

Thu, Oct 1, 2015 at 7:24 PM

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300 digital advertising boards coming to the streets of Birmingham (Birmingham Mail)

The current advertising contract with JC Decaux is due to expire in December 2016 and a new 15 year deal is being put out to tender. And paper posters, which generally advertise city council festivals, events and services, will be replaced with digital hoardings - through which adverts can rotate or be changed at the flick of a switch. […]

birminghammail.co.uk
Thu, Oct 1, 2015 at 6:43 PM

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South Africa: How OOH is driving value for advertisers (Media Online)

Out of home media is growing in terms of what it can do to market brands. Melina Meletakos reports. Digital technology is driving where the out of home (OOH) media industry is heading, particularly in the retail space. […]

themediaonline.co.za
Thu, Oct 1, 2015 at 6:35 PM

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Samsung and Walkbase integrate Wi-Fi analytics with digital signage for data-driven in-store marketing (DSToday)

In-store analytics and marketing provider Walkbase and electronics and digital signage display manufacturer Samsung have announced a joint proposition to provide in-store analytics to retailers using Samsung digital signage screens. The partnership was announced recently at a U.K. […]

digitalsignagetoday.com
Thu, Oct 1, 2015 at 6:23 PM

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invidis: Pictures from the Digital Signage Summit Europe 2015 – Evening Event

The Digital Signage Evening Event and Award Ceremony took place on the eve of the OVAB Digital Signage Summit Europe 2015, at the Weihenstephaner am Dom – the world’s oldest brewery. […]

invidis.de
Thu, Oct 1, 2015 at 6:13 PM

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Test drive the new SEAT Ibiza on this screen… from your phone (JCDecaux)

As part of the new SEAT Ibiza campaign, drivers in the Netherlands explored features such as color, turned on the automobile’s lights, and honked the horn from the convenience of their smartphones. […]

Thu, Oct 1, 2015 at 6:00 PM

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APN Outdoor Ramps Up Sydney’s Military Road With Double Digital Sites (BandT)

APN Outdoor’s Military Rd overpass, that is currently home to two highly sought-after static billboards, inbound and outbound respectively, will be transformed to house two digital billboards, presiding over the busy stretch of road. […]

bandt.com.au
Thu, Oct 1, 2015 at 7:48 AM

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Outdoor Plus Adds M1 Staples Corner to Digital Billboard Portfolio (Outdoor Plus)

Outdoor Plus is launching a new site at M1 Staples Corner. Situated at the heart of the major traffic interchange between the A5, the North Circular and the start of the M1, the screen will attract a fortnightly audience of more than 940,000. […]

Thu, Oct 1, 2015 at 7:46 AM

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DOOH Campaign: 10 Squats Earn You a Subway Ride… (Pioneering OOH)

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pioneeringooh.com
Thu, Oct 1, 2015 at 7:32 AM

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O2 launches ‘Make Them Giant’ DOOH campaign (Pioneering OOH)

Waterloo station is playing a key part in the Rugby World Cup as sports fans gather there to make the journey to Twickenham Stadium, so there’s no better way to get them in the mood than with the 40m long full motion digital screen filled with commemorative content. O2’s dynamic digital campaign on Motion@Waterloo displays supporters’ positive tweets that use the hashtag #WearTheRose. […]

pioneeringooh.com
Thu, Oct 1, 2015 at 7:30 AM

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A media buyer’s primer on beacons: they’re the next wave in out of home advertising (Media Life)

Undoubtedly you’ve heard of beacons. Even so, you may not understand what exactly beacons are or how they could potentially revolutionize out of home advertising over the next few years. To offer some clarity on the issue of beacons, Media Life put together a brief primer for media buyers on this hot concept. […]

Wed, Sep 30, 2015 at 8:22 PM

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7 Industries Being Taken Over by Digital Signage (Commercial Integrator)

The digital signage market is set to be worth over $20 billion by 2020. But which industries specifically are seeing the biggest impact? According to research by EmbedSignage, the digital signage industry has been transforming the world, with several industries benefiting from the technology. […]

commercialintegrator.com
Wed, Sep 30, 2015 at 8:20 PM

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