Online publishers and mobile advertising companies are bracing for Apple Inc.’s enabling of ad-blocking on its mobile devices, which they say could pose a risk to their businesses. Apple’s Safari desktop browser has supported ad-blocking software for years. […]
The promise of inspiration is what draws ad agencies and graphic designers to viscom each year. Once here, they’re sure to discover the new design possibilities they’re seeking, be they printed or digital. Because the look is just as important as the message: the image, the colours, the advertising medium. […]
Register as a Delegate: With more than 290 events, Advertising Week is the premier annual event for marketing and advertising professionals with so much happening in the heart of New York City. Learn more and register here. Truth. […]
The Slovenian smart display firm Visionect is working with officials in the capital city, Ljubljana, on sets of street-level bus stop displays that use electronic paper. […]
Digital signage and broadcast software company Capital Networks has entered into an interesting partnership with a small company that enables consumer behaviour metrics by picking up on smartphone signals. […]
m/six worked closely with Clear Channel’s Play Network to develop a program that pulls live weather feeds from the National Environment Agency’s website. […]
NEW YORK, NY — In a nod to the increasing influence of mobile on the out-of-home marketplace, Kinetic Worldwide, a global leader in planning and buying out of home media, has announced a strategic hire at Kinetic Aviator, the company’s travel marketing unit. Janice Tan has been appointed as Global Head of Kinetic’s Aviator to lead the division. […]
To support the BFI’s ambitious project Britain on Film, which premiered this summer, Ocean’s nationwide portfolio of digital screens have been airing never before seen archived footage of British life. The archived clips relevant to the local region have been broadcast in London, Leeds, Liverpool, Manchester, Birmingham and Glasgow throughout August. […]
There’s little doubt that when it comes to outdoor advertising, digital technology has really upped the ante in terms of driving engagement. From a poster that deliberately makes people yawn through to a billboard that helps drivers to successfully parallel park, marketers have really started to push the envelope of what’s possible. […]
Ad dollars spent in out-of-home (OOH) advertising, which includes digital signage found in motor vehicle offices, “positively impact purchase behavior,” according to Jim Spaeth of RealityMine, who conducted a recent study. The report determined… “Consumers… rarely leave home without their trusted mobile devices. […]
The Internet of Things (IoT) isn’t going to arrive one day with a big bang. Rather, it’s evolving through the introduction of many small connected things. That is, at least in the case of what matters to brands, agencies and marketers. […]
Australian listed digital out of home company XTD is preparing to launch a new technology that provides a platform for the exchange of content and data between the company's screen networks and people's mobile devices. XTD markets the world's first, large format, cross-track digital media and technology system designed for metro transit environments. […]
YPSILANTI, Mich. -- Eastern Michigan University is introducing the state's first "user-generated selfie" billboard campaign. Starting in late August, 24 individual "BE TRUEMU" billboards will appear along major freeways in Southeastern Michigan — from Lansing to Flint to Port Huron to the Ohio border. […]
APN Outdoor are set to take on The Territory, teaming up with National Geographic Channel’s Outback Wrangler for the Ultimate Outdoor Adventure, as part of their unique partnership. […]
PHILADELPHIA (CBS) — September has arrived. We are officially in the month of Pope Francis’ visit to Philadelphia and the city is gearing up for the big day with some big signage to get people excited. Four new billboards are set to appear in the area to welcome pilgrims and Pope Francis himself to the city. […]
