AdAge: The $24 Billion Data Business That Telcos Don’t Want to Talk About
Mobile Carriers Are Working With Partners to Manage, Package and Sell Data. U.K. grocer Morrisons, ad-buying behemoth GroupM and other marketers and agencies are testing never-before-available data from cellphone carriers that connects device location and other information with telcos' real-world files on subscribers. […]
Fri, Oct 30, 2015 at 2:31 AM