As other traditional media categories suffer ad declines, out-of-home has been fairly resilient. Financial results from outdoor advertising companies this quarter provided further evidence that marketers are continuing to invest in billboards, transit ads and digitals signs. […]
A new whitepaper by Mvix discusses the dos and don'ts of an engaging digital signage campaign, in a world full of choice where each business is trying to reach, resonate with and get a reaction from the right audience. […]
The IPA Outdoor Group and Outsmart, on behalf of the UK Out of Home (OOH) industry, are proud to announce the launch of SPACE. SPACE is a unique data management application, which stores, categorises and standardises every piece of OOH inventory within the UK market. […]
My perception of DOOH had until recently been very much set in the past. I’ll confess that, despite working in a media agency, I wasn’t all that aware of how much OOH had changed in the last 5-10 years. […]
oOh!media has entered into an agreement to acquire 100% of the share capital of Inlink Group Limited (Inlink) for $45 million. The acquisition is in line with oOh!’s digital strategy of driving engagement with audiences through digital screens in high dwell time locations and will further drive oOh!’s digital market leadership. […]
At the Digital Place Based Advertising Association (DPAA) Video Everywhere Summit earlier this week, manager of integrated media solutions at Pepsi Scott Halderman spoke about the video and digital campaigns that have taken place over the past year to promote Lipton’s new sparkling iced tea. […]
Earlier this week the Digital Place Based Advertising Association (DPAA) held their annual Video Everywhere Summit in New York City. Found Remote was the exclusive video interview partner and spoke with the biggest speakers that took the stage to talk about the future of the industry. […]
One thing is clear, OOH in Africa is evolving rapidly. As it develops, it no longer just covers roadside (billboards, wraps), retail/store media, moving transit (buses, taxis), stadium media, static transit media (ranks, airports) and activations but has also moved into digital (DOOH) and mobile. The ways in which data is considered, gathered and analysed is changing with the times. […]
Outfront Media is launching a new technology platform and mobile network for outdoor advertising that includes addressable digital displays and cross-channel targeting with mobile devices, the out-of-home media company announced this week. The new platform, called Outfront ON Smart Media, combines cloud distribution with addressable displays and Outfront’s programmatic distribution network. […]
Shares in outdoor advertising group oOh! Media have surged after it upgraded its earnings forecast and struck a $45 million deal to buy Inlink Group, which owns nearly 3,000 digital screens in office towers, cafes and fitness centres. […]
NEW YORK /PRNewswire/ -- OUTFRONT Media Inc. (NYSE: OUT) today reported results for the quarter ended September 30, 2015. "As expected, third quarter results saw continued strength in transit and a return to growth in billboards, and we are pleased to see an improving trend into the fourth quarter," said Jeremy Male, Chairman and Chief Executive Officer of OUTFRONT Media. […]
Reach, Resonance and Reaction. These are the three factors that form the foundation of a successful digital signage campaign. You want to reach the right audience using content that resonates positively so you can generate the desired reaction. […]
Outsmart, the marketing body for the out-of-home advertising industry, and the IPA's outdoor specialists have launched a new data-led tool for outdoor advertisers. The data management application, called Space, is designed to store, categorise and standardise every piece of OOH inventory within the UK market. […]
Charlene Weisler of Media Village recapped the DPAA Summit in her article The Mediapalooza is the Message Says the DPAA. She writes: Currently “forty-one percent of OOH is digital,” according to DPAA Chairman François de Gaspé Beaubien -- and this is poised to increase over the next few years. […]
All screens are not necessarily equal, according to a debate of top industry executives capping off the Digital Place-Based Advertising Association’s annual “Video Everywhere” conference in New York Tuesday. […]