Monday, July 14, 2025

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Operators of roadside billboards containing a QR code may be sued for causing a driver distraction (Billboard Insider)

Richard Rothfelder, Rothfelder & Falick. In short, I predict that, if an operator displaying such a QR code and ad on his billboard knew or should have reasonably anticipated that such a display would cause driver distraction and lead to a traffic accident, he could be held liable for the injuries and damages of the distracted driver and those he collided with. […]

billboardinsider.com
Mon, Jul 14 at 6:40 PM

Low CPM, high ROI compel brands to shift budgets to OOH advertising (Smartify)

By Chloe Coleman. Out-of-home (OOH) is no longer a supporting player—it’s the performance channel leading the charge. New data from Solomon Partners, released in June 2025, reveals that OOH advertising is outperforming nearly every other media channel across the two KPIs marketers care about most: cost efficiency and consumer recall. […]

blog.smartifymedia.com · Promoted content
Mon, Jul 14 at 12:10 AM

Samsung VXT, Fugo and Canto partner to enable digital asset management (DAM) integration in digital signage (16:9)

by Balthasar Mayer. DAM, short for Digital Asset Management, is all about keeping brand elements – like logos and templates – organized and ready to use across different channels, with clear rules for how they’re applied. Canto and Fugo have developed an integration that allows digital asset management (DAM) elements to be transferred directly into Fugo’s digital signage CMS. […]

sixteen-nine.net
Mon, Jul 14 at 12:10 AM

Vendo Media acquires 6 digital billboards as well as leased and permitted sites for future digital billboards from Canada Billboards (Billboard Insider)

With the completion of this transaction, VENDO owns and operates eighty-one [81] digital outdoor billboards across Canada; including British Columbia, Alberta, Manitoba, Ontario, and Nova Scotia. Canada Billboards operate six [6] digital outdoor billboard faces in Kingston and Windsor, ON. […]

billboardinsider.com
Mon, Jul 14 at 12:10 AM

Sunday, July 13 Sun, Jul 13

Friday, July 11 Fri, Jul 11

Thursday, July 10 Thu, Jul 10

Insights: Southeast Asia is one of the fastest-growing digital signage markets (Invidis)

Current ASEAN member states are Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam Thereof, the most relevant digital signage markets are Indonesia, Thailand, Malaysia and Singapore. ASEAN is fast emerging as a global economic powerhouse, driven by a young, tech-savvy population, rising middle class, and accelerating digital adoption. […]

invidis.com
Thu, Jul 10 at 10:28 PM

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