PHILADELPHIA (CN) - An ever-shifting policy on "controversial" billboards at the Philadelphia airport led one Third Circuit judge to show his "Harry Potter" fan stripes. "It's like Hogwarts," Chief Judge Theodore McKee said. "These are magic billboards. […]
SYDNEY: Two leading Australian out-of-home networks have this week introduced digital street furniture offering a variety of technologies far removed from the standard billboard, ranging from voice recognition to beacons. The latter is included in the 270 screens Adshel is launching, along with dynamic messaging, real-time capabilities and contextual relevance. […]
Outdoor advertising company, JCDecaux, has announced that it will revolutionise London’s bus stop advertising with 1,000 of the largest ever digital advertising screens. The plan is part of its London Digital Network (LDN) campaign which aims to digitise London’s bus stop advertising with new 84” screens- 40 per cent larger than those currently used. […]
Against the backdrop of the problems experienced by today’s advertising industry, digital-of-home (DOOH) advertising is emerging as the ‘super medium’ of the future, delivering real audiences and real return on the ad dollar. […]
Montreal’s Newad has announced plans to grow into what would be one of the largest digital OOH networks in Canada, with a goal of 4,000 digital ad boards switched on by the end of 2016. That announcement comes several weeks after Newad acquired the majority of Zoom Media’s major networks in Canada. […]
It is possible to find a solution that will support network objectives and lead to a successful deployment by addressing several key questions. […]
The digital marketing veteran will advance the company’s digital integration capabilities, new partnerships and ad sales strategies. […]
Paris – Global outdoor advertising company JCDecaux SA announced its vision for the outdoor landscape in London – The London Digital Network, or LDN. The company also revealed the next stage of its digital outdoor strategy. JCDecaux will take over the world’s largest bus shelter advertising concession from 1st January 2016 and start to build out a network of 1,000 digital screens. […]
Christina is a firm believer in mobile, calling it the key driver of OOH. On the frontend, it is transitioning OOH viewers into OOH users, by further engaging them with the medium. On the backend, information collected through these interactions as well as mobile audience data is providing greater ROI and attribution analyses. […]
San Francisco—PRN has joined the STRATACACHE family. Most recently known as IZ-ON Media, the company has reclaimed the PRN brand to represent its deep focus and roots in retail. […]
Q. How has the billboard business changed over the years? A. […]
Digital signage is one of the most highly effective visual tools for use in emergency response because the important message gets delivered quickly, via a highly visible medium. These electronic displays and messaging systems offer a wide-reaching method to visually communicate with a large group of people during an emergency. […]
EXCITE retail screens open new opportunities for brands to interact with consumers in out-of-home environments. oOh! Media has claimed a world-first in out-of-home (OOH) engagement with the launch of its sensory-driven interactive retail screens. […]
Moving Tactics, a local digital signage solutions company, has been working with liquor brands and liquor retailers such as Pick n Pay Liquor, Ultra Liquors and Makro’s Liquor division to put in place digital in-store marketing campaigns and strategies. […]
The first fruits of the union between invidis consulting and Integrated Systems Events have proven to be a success, cementing the reputation of Digital Signage Summit Europe 2015 as a strategy conference for both digital signage and Digital-out-of-Home. There is now the promise of more to follow with up-and-coming DSS events scheduled for Russia and Dubai. […]
