Undoubtedly you’ve heard of beacons. Even so, you may not understand what exactly beacons are or how they could potentially revolutionize out of home advertising over the next few years. To offer some clarity on the issue of beacons, Media Life put together a brief primer for media buyers on this hot concept. […]
The digital signage market is set to be worth over $20 billion by 2020. But which industries specifically are seeing the biggest impact? According to research by EmbedSignage, the digital signage industry has been transforming the world, with several industries benefiting from the technology. […]
Ad-blocking software has been around for some time but the uptake has been slow, restricted to privacy fanatics and others ‘in the know’. But now, it’s gaining significant momentum. […]
Dynamic Ai is a 'complete game-changer' says president Brandon Newman. Digital out-of-home company Dynamic Outdoor is introducing a new audience measurement technology called Dynamic Audience Intelligence (Dynamic Ai) that provides detailed metrics, analytics and audience profiling for its inventory across the country. […]
The popular Spanish fast food chain, Rodilla, worked with Samsung and JCDecaux to add a competitive twist to the lunchtime rush. The team installed a 55-inch, interactive screen in a Downtown Madrid advertising unit on which participants raced the clock to put together tasty lunch menus. […]
Today’s travelers are increasingly dependent on digital channels to make their travel experiences better. They often have superior levels of technology at home, and they expect the promised “home away from home” experience to be technologically the same, if not better than what they left behind. […]
Ad giant WPP to have a 16% stake in combined company. The combined company will be able to create a metric that can measure media content and ad campaigns across various platforms, becoming a more formidable competitor to Nielsen, which dominates the measurement market in the U.S. “Clients and media owners really want better measurement,” Mr. […]
With the rise of video and mobile ad spend the UK IAB estimates 70 to 80 per cent of digital ad spend will use programmatic technologies by 2018. Add to that the digitalisation of broadcast and outdoor delivery and, says the Trade Desk’s UK general manager James Patterson (pictured), we’re looking at an entirely programmatic future. […]
Look around you. Chances are most of the ads that grab your attention run on OOH platforms. These gentle giants of advertising have not only proven to be tech-savvy, but also command your attention in the least intrusive way possible. […]
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The global interactive display market is expected to grow at a compound annual growth rate of 14.90 percent from 2014 to 2019, according to a new report entitled "Global Interactive Display Market 2015-2019," published by Infiniti Research Limited. The market is also expected to see growth by volume at 17.27 percent during this period. […]
Those in-your-face outdoor ads making the rounds of Manhattan this week have more to them than meets the eye. The binary code on each ad turns out to contain an actual message. Since Monday, attendees of Advertising Week in New York (and even people in New York not attending Advertising Week) have been confronted with an out-of-home effort asking them to "feel the real. […]
Mobile advertising spending in Britain will this year overtake newspaper and magazine spending and will in 2016 exceed TV advertising, according to a forecast from research firm eMarketer. The company projected on Wednesday that U.K. mobile ad spending would jump 45 percent this year to $4.94 billion (£3.26 billion), compared with an estimated $4.05 billion (£2.67 billion) in print spending. […]
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