Editors’ Picks

Media Village: Cinema Advertising: Break Through Fragmentation with a Bang

Fourth quarter is always an exciting time in media. Maybe it’s from the old television model, but the season still feels ripe for a premiere. But we’ve seen that model decline, year-over-year, as an abundance of choices and consumer control have fragmented our industry along with our efforts to communicate to consumers. […]

mediavillage.com
Wed, Oct 28, 2015 at 2:51 AM

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Wildstone Airports launch ‘The Edinburgh Domination’ DOOH opportunity at Edinburgh Airport

Wildstone Airports and Edinburgh Airport have launched The Edinburgh Domination, an opportunity for one key brand to gain complete access to the Edinburgh Airport audience of 11 million customers across the airport’s jet bridges and all airside access points. […]

Wed, Oct 28, 2015 at 2:48 AM

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DOOH Campaign: BMW Use Real Time Posters to Launch New 7 Series (Pioneering OOH)

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pioneeringooh.com
Wed, Oct 28, 2015 at 2:38 AM

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invidis: LED, LCD and OLED – more choices for display solutions

LCD displays are the bread and butter of digital signage. In a typical 16:9 aspect ratio they typically come as large format, professional or commercial displays. […]

invidis.de
Wed, Oct 28, 2015 at 2:32 AM

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invidis: Digital Signage Trends and Drivers in the Gulf Cooperation Council Market

Growth forecast for the UAE and neighboring GCC markets has just been lowered by the IMF. But the World Bank is still expecting a growth of 3-3.5% for 2015/16. Most mature markets would love to record a growth rate of more than 3%, but the UAE is an emerging market. […]

invidis.de
Wed, Oct 28, 2015 at 2:30 AM

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Will McDonald’s be the catalyst for the next era of retail disruption? (DSToday)

An earlier blog, "The next era of retail disruption: Experience," addressed how every 50 years or so the retailing landscape is drastically transformed. With each change, retailing is redefined in order to meet consumer expectations. Today, consumers expect an experience, and are willing to pay more for it. […]

digitalsignagetoday.com
Wed, Oct 28, 2015 at 2:26 AM

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Digital signage is the new face of retail (DSToday)

These days to get people out of their houses and shopping in the store retailers need to rethink how they attract and retain customers. From the exterior of the store through to the checkout, retailers need to create an immersive and personalized shopping experience. […]

digitalsignagetoday.com
Wed, Oct 28, 2015 at 2:24 AM

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Media Village: Why Agencies Can’t Deliver In the Age of Disruption

Disruption, like a breakout summer hit, is the song playing on every station. At the recent ANA gathering, the Masters of Marketing chorus could be heard singing in three-part harmony: Disruption of media. Disruption of business models. […]

mediavillage.com
Wed, Oct 28, 2015 at 12:01 AM

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AdWeek: Digital out-of-home advertising is a growing source of impressions

By Barry Frey. It's certainly no secret that the media world is in the midst of unprecedented changes. There was a time when "change" in media meant television emerging as a challenger to radio, the evolution of black and white TV to color, the advent of cable television networks, and so on. […]

adweek.com
Tue, Oct 27, 2015 at 5:52 PM

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UK OOH and direct mail adspend grows as other print sees decline (Print Week)

Advertising spend in printed newspapers and magazines continues to decline but out-of-home (OOH) and direct mail spend has risen, according to industry figures. OOH adspend also dropped in Q2, by 3.6% to £249m but this followed strong year-on-year growth of 9.7% in Q1. Overall in the first half of the year OOH sector saw a 2.3% growth in adspend in the first six months of 2015. […]

printweek.com
Tue, Oct 27, 2015 at 5:49 PM

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Astral Out of Home Introduces TSA Interactive screens in transit shelters

– New interactive advertising product brings audio and video to traditional transit shelter posters in Toronto for the first time – – TSA Interactive allows brands to interact directly with the public – TORONTO /CNW/ - Astral Out of Home, a division of Bell Media, announced today the launch of its innovative new advertising opportunity TSA Interactive. […]

newswire.ca
Tue, Oct 27, 2015 at 5:02 PM

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The Drum Creative Out of Home Awards Finalists (Pioneering OOH)

Out of home continues to be one of the most effective forms of advertising. It is undoubtedly the most visual of all mediums, offering instant stand out and kudos for brands and despite the increase of online opportunities, it has continued to deliver impressive results. […]

pioneeringooh.com
Tue, Oct 27, 2015 at 4:07 PM

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Demand and Placement of Digital Billboards (DSConnection)

Demand and placement are two key business rules to keep in mind when planning a new digital signage project. […]

digitalsignageconnection.com
Tue, Oct 27, 2015 at 1:37 PM

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16:9: Cineplex Adds Digital Hoarding To Shopping Malls

Cineplex Digital Solutions has launched a new experiential Digital OOH product in Canadian shopping centres that it suggests is a better way to mask vacant storefronts in malls and other retail environments. […]

sixteen-nine.net
Tue, Oct 27, 2015 at 1:03 PM

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CIVIQ Smartscapes Joins Digital Place Based Advertising Association (DSConnection)

CIVIQ Smartscapes’ vision will become a reality with the installation of its first LinkNYC terminals on the streets of New York City. […]

digitalsignageconnection.com
Tue, Oct 27, 2015 at 10:36 AM

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