Contrary to popular belief, the future success of your network has everything to do with your long-term business objectives and content strategy and only marginally affected by the hardware that is implemented along the way. In deploying digital signage, your company needs to have a well thought out process that requires a great deal of pre-planning to be successfully implemented. […]
When we think of immersive experiences, we are quick to think of the BIG ones, like Disney World, where every detail has been obsessively designed to maximize our emotional engagement. But what about the more mundane, day-to-day experiences we have at our local malls, restaurants and other destinations? Think about where you go in your hometown and why. […]
Outdoor advertising reminds drivers at every turn — it’s time to hit the slopes! Digital billboards near local or day-trip-worthy winter resorts alert commuters to ski conditions and dump alerts, some posting real-time photos of snowboarders gliding through the powder. Little Switzerland stated the obvious, “Your Backyard” (no snow). […]
Connected-screen company Think&Go announced it is set to debut what it says is "the world's first multipayment connected screens" at CES 2016 in January in Las Vegas. […]
It's time to head outside and check out some of 2015's best out-of-home work. Below, we've collected 13 campaigns that used their real-world setting to great effect, giving extra dimension to the brands (and in several cases, the causes) they promoted. […]
According to IDC, digital signage use in retail outlets will grow from $6 billion in 2013 to $27.5 billion in 2018, as retailers continue to digitize the consumer experience. IoT data harvested from smartphones, wearables, sensors and other devices will provide significant new insights and opportunities. […]
SEOUL -- South Korea's ICT ministry said Monday it will spend 78.9 billion won (US67.3 million) to nurture the digital signage industry in line with its efforts to foster new growth engines. Under the plan, the Ministry of Science, ICT, and Future Planning will make the investments through 2018 into expanding support to related startups while abolishing unnecessary regulations. […]
Eletromidia S.A. has completed strategic investments in DMS Publicidade Mídia Interativa Ltda (“DMS”) and Telefónica On The Spot Soluções Digitais Do Brasil, Ltda (“TOTS”). DMS and TOTS operate out-of-home advertising in the subway systems of Rio de Janeiro and São Paulo, respectively. […]
2015 was the year where the DOOH industry developed an established presence in the media landscape. Last year, I predicted that heavy-duty media players were too feature-heavy for certain networks and demand would grow for those meeting more basic needs in effective and cost-efficient ways. Over the year, sales for the BroadSign Xpress media player climbed from 10,000 to 19,000 units. […]
Traveling through airports during the Christmas holiday period can suck the joy out of just about anyone – between line-ups, delays, many more rookie travellers than normal and general mayhem. So the people at Toronto’s Pearson International Airport put together an on-premise Happier Holidays campaign that uses temporary digital displays, among several tools, to inject some fun. […]
‘Look at Me’ was the first of its kind OOH campaign to use eye-recognition to trigger an immediate change in an outdoor poster’s creative message, and won a Gold Cannes Lions Award in June this year. […]
This year has been saturated in outlandish political statement, heated sports controversies and some of the most innovative marketing campaigns to date. Mixing next-gen technology with tried-and-true marketing methodologies, 2015 ads covered new ground in the advertising realm. […]
It turns out, I regret to admit, that failure is an option when implementing a digital signage project. Although I don’t believe for a moment that a client starts out with failure in mind, it seems projects can unwittingly get underway with strong “failure potential. […]
The mobile Web, Starbucks’ application and digital wallets are among the big mobile retail wins in 2015, while lackluster app performance – with a few exceptions – Apple Pay’s disappointing showing and missed social integration opportunities dominate the losses. […]
While everyone would love for their digital signage to last forever, the reality is that with any technology it needs continual upgrades and maintenance. Our panel of industry experts will share their guidance on: How often should I upgrade my media players? What lifespan should I expect out of my LED display and how can I prolong it? […]