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Monday, April 20, 2015 Mon, Apr 20, 2015

Saturday, April 18, 2015 Sat, Apr 18, 2015

Friday, April 17, 2015 Fri, Apr 17, 2015

Thursday, April 16, 2015 Thu, Apr 16, 2015

Eye Airports DOOH campaign protects travelers from losing luggage (eyeairports)

The new campaign is running at London Gatwick, Manchester, Stansted, East Midlands and Newcastle airports, utilising a combination of state-of-the-art digital portrait screens and digital screens in baggage reclaim. A credit card-sized tag that reunites air passengers with their lost bags is gaining national exposure thanks to a new campaign with UK airport advertising specialist Eye Airports. […]


Thu, Apr 16, 2015 at 5:04 PM

South Africa: Out of Home advertising to soar when TV turns digital (mediaupdate)

Out of Home advertising is the umbrella under which cross media advertising campaigns assemble. Its inherent strength is that it can be seen as the ‘short-hand’ for brand-building by reinforcing and reminding consumers of ads they might have seen on TV, radio and/or in print with a succinct message in just seconds, using brand cues that pull through from other media. […]

mediaupdate.co.za
Thu, Apr 16, 2015 at 3:52 PM

Open Messenger brings real-time cab ads to Liverpool (liverpoolecho)

Taxi-mounted LCD screens provide advertising and public messaging opportunities. An Open Messenger cab which will carry real-time ads, or public safety messages on its LCD screens.An Open Messenger cab which will carry real-time ads, or public safety messages on its LCD screens. A digital advertising company is coming to Liverpool later this month as it rolls out its product across the UK. […]

liverpoolecho.co.uk
Thu, Apr 16, 2015 at 3:47 PM

City Council Approves New Rules For Billboards in City of Philadelphia (cbslocal)

PHILADELPHIA (CBS) — Philadelphia City Council today gave final approval to a sweeping overhaul of the city’s billboard regulations. The end result could be fewer billboards overall, but more of them would be digital. The vote was 15-0 as Council approved a top-to-bottom rewrite of billboard regulations that was three years in the making. […]

philadelphia.cbslocal.com
Thu, Apr 16, 2015 at 10:37 AM

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