Editors’ Picks

16:9: Attention Spans Study Confirms Multi-Zone Digital Signage Layouts Bad Idea

Microsoft Canada has pushed out a useful report about the fleeting attention spans of today’s consumers – pointing out it’s not just kids and young adults who can’t keep their noses out of their devices. The attention span study is a free download and is based on both online surveys and neurological research done late last year. […]

sixteen-nine.net
Mon, May 18, 2015 at 4:58 PM

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Digital Signage Poised for Growth as Companies Embrace Business Benefits, IDC Says (press release)

FRAMINGHAM, Mass.--(BUSINESS WIRE)--Driven by more flexible, interactive content that helps organizations be more "cutting edge," digital signage will experience strong growth over the next two years. The transition from static, paper-based signage to digital content is developing quickly as companies understand the benefits of digital solutions as indicated by high satisfaction rates among users. […]

businesswire.com
Mon, May 18, 2015 at 4:57 PM

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Ask the Board: Is Digital Signage Viable Addition to Marketing Strategy? (DSConnection)

How should a brand determine if digital signage would be a viable component to its marketing strategy? Members of the DSE Advisory Board answer this week's question: With interactive touchscreens becoming more prevalent, what data have you seen that justifies implementation? […]

digitalsignageconnection.com
Mon, May 18, 2015 at 3:37 PM

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AdWeek: National CineMedia Sees the Future of Advertising at the Movies

National CineMedia (NCM) had a message for brands and media agencies attending its upfront event at AMC's Lincoln Square Theater in New York today: TV is dead. Specifically, the audience for live television is dwindling while the film industry remains as healthy as ever—or almost as healthy. […]

adweek.com
Mon, May 18, 2015 at 2:52 PM

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National Cinemedia Unveils Makeover To Win Ads From TV And Digital – Upfront (deadline)

National CineMedia’s big merger with rival Screenvision came a cropper. But the movie theater ad sales power says it hasn’t missed a beat: Today, at its upfront presentation, NCM unveiled a new branding effort — it’s calling itself “America’s Movie Network.” It plans to put a face on its pre-movie First Look package: E!’s Maria Menounos will host the ad-friendly fare. […]

deadline.com
Mon, May 18, 2015 at 10:49 AM

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Poland: President signs bill set to tackle outdoor advertising mess

President Bronisław Komorowski has signed a landscape bill set to redeem public spaces from the unbridled chaos of outdoor advertising. As Alicja Baczyńska reports, the draft legislation, signed by the head of state last Friday, aims to crack down on the visual cacophony of commercial messages so far flourishing amid patchy law. […]

thenews.pl
Mon, May 18, 2015 at 10:47 AM

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OOH creative contest: Design #TheUltimateCanvas for Primesight

How would it feel if your artwork made an entire city stop in their tracks? Primesight is inviting artists, designers, illustrators, photographers and innovators from around the world to create artwork that will be displayed on the 'Ultimate Canvas’ and have their work become part of a city's visual landscape. […]

talenthouse.com
Mon, May 18, 2015 at 10:46 AM

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Pattison Onestop Launches New Technology Platform To Deliver Out-Of-Home Campaigns To Smartphones

Pattison Onestop introduces Engage™ to enhance consumer engagement with Out-of-Home campaigns across its extensive network of digital and static advertising display products. […]

pattisonoutdoor.com
Mon, May 18, 2015 at 10:11 AM

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Coca-Cola custom vending machines win JCDecaux Campaign of the Month

Every month JCDecaux employees vote for their favourite Innovate campaign via our internal social media platform, Bee. For January 2015, Coca-Cola was voted the Winner for their interactive campaign in Australia. […]

jcdecaux-oneworld.com
Mon, May 18, 2015 at 8:00 AM

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China’s OOH ad operator AirMedia posts Q1 2015 financial results (press release)

BEIJING, /PRNewswire/ -- AirMedia Group Inc. ("AirMedia" or the "Company") (Nasdaq: AMCN), a leading operator of out-of-home advertising platforms in China targeting the in-flight and on-train Wi-Fi market, today announced its unaudited financial results for the first quarter ended March 31, 2015. First Quarter 2015 Financial Highlights. […]

prnewswire.com
Mon, May 18, 2015 at 7:13 AM

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Australia: OMA warns Sydney council plans for outdoor ads will hurt economy and are ‘unlawful’

The Outdoor Media Association (OMA) is opposing a draft plan from Sydney City Council to clampdown on outdoor signage in a bid to improve the look of the city. […]

mumbrella.com.au
Mon, May 18, 2015 at 12:08 AM

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Was Lamar’s Quarter A ‘Head Fake Or Inflection Point’? Morgan Stanley Answers (benzinga)

In a report published Friday, Morgan Stanley analysts maintained their Equal-Weight rating on Lamar Advertising Co. The price target was raised from $60 to $62. The analysts believe that the company would be unable to sustain its Q1 strength. […]

benzinga.com
Mon, May 18, 2015 at 12:04 AM

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100% Mobile Viewability Guarantees ‘Will Become Table Stakes’ (adexchanger)

It’s time for the next can of worms: mobile viewability. And the mobile ad vendors are already on the scene. […]

adexchanger.com
Fri, May 15, 2015 at 7:12 PM

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AdWorld: Convenience Shoppers Influenced by Advertising

The research was carried out by iReach on behalf of the OOH agency Kinetic and GroupM and used a combination of eye-tracking technology and interviews to determine the shopping habits of a selection of 200 convenience store (c-store) shoppers. […]

adworld.ie
Fri, May 15, 2015 at 7:07 PM

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AdWeek: Marilyn Monroe’s Dress Blows Around on These New York Subway Ads as Trains Arrive

Lifetime has brought a neat out-of-home advertising trick to the U.S. for the first time to promote its upcoming miniseries The Secret Life of Marilyn Monroe, starring Kelli Garner. Garner began appearing Monday on digital ads in eight New York City subway stations. […]

adweek.com
Fri, May 15, 2015 at 7:02 PM

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