Editors’ Picks

Ad agency Barton F Graf 9000 wins OAAA’s account to make US out-of-home posters more creative

Barton F Graf 9000 has won a new account to promote The Outdoor Advertising Association of America (OAAA), the national trade association representing the $7bn out of home industry. Gerry Graf, Saatchi & Saatchi NY“Innovation in OOH advertising has made it the place to be for groundbreaking creative. […]

moreaboutadvertising.com
Fri, May 15, 2015 at 6:46 PM

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AdWeek: Outfront Media donates 3D billboards for inititiave to combat childhood poverty

Outfront Media, the country's largest out-of-home company, has donated 3-D billboards complete with giant red noses in markets including Los Angeles, Chicago, Philadelphia, Dallas, San Francisco, Boston, Atlanta and Miami. They also donated space on buses, subways, and digital bulletins and posters. […]

adweek.com
Fri, May 15, 2015 at 6:44 PM

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Heathrow Terminal 2 digital signage ‘journey comparison generator’ kiosks compare fares to London (DSToday)

In what it's calling "a media first," digital signage "smart screens" have been deployed at Heathrow Terminal 2's baggage claim zones showing passengers live price and journey time comparisons between taxis and the airport's train service to central London, according to an announcement from JCDecaux. […]

digitalsignagetoday.com
Fri, May 15, 2015 at 6:42 PM

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Digital signage brings real-time opinion polling to UK election (DSToday)

Sky News brought real-time opinion polling to the people in last week's U.K. elections — with an assist from social media and digital signage technology. […]

digitalsignagetoday.com
Fri, May 15, 2015 at 6:40 PM

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Beer brand targets women with world’s first gender and age detecting billboard (prexamples)

German beer brand Astra, promoted their beer to women of all drinking ages, with the world’s first female and age detecting billboard which interacted with passersby. The stunt specifically targeted women of drinking age, engaging them with relevant videos and offering free beer. […]

prexamples.com
Fri, May 15, 2015 at 6:21 PM

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16:9: Philly Office Towers Add Live Transport Data Screens

I blabber a lot these days about how live data is the content gift that can keep on giving, so I was happy to get an email today about a cool new project in Philadelphia that outs the idea in practice. […]

sixteen-nine.net
Fri, May 15, 2015 at 1:24 PM

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Hackers terrorize rich people with Goatse billboard (deathandtaxesmag)

A poster on Reddit has already taken credit for the attack and promised to carry out more. […]

deathandtaxesmag.com
Fri, May 15, 2015 at 1:04 PM

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16:9: Live Data Screens At Heathrow Baggage Claim Answer Taxi Or Train Question

When I am consulting with clients I speak a lot about moments and relevance – putting screens and content in place that really speak to that moment. […]

sixteen-nine.net
Fri, May 15, 2015 at 11:40 AM

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TfL and Wildstone launch tender for ‘The London Landscape’- a network of digital underpass advertising sites (wildstone)

Transport for London (TfL) and Wildstone have launched the tender for ‘The London Landscape’, a new premium network of roadside digital advertising sites. TfL is seeking a commercial partner to install, market, sell and manage a portfolio of digital underpass advertising sites. […]

Fri, May 15, 2015 at 12:59 AM

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Wired: At Midnight, Andy Warhol Films Hover Over Times Square

AT 11:57 PM, in New York’s Times Square, the city’s most hellish H&M has closed down, the human-size Elmos have gone home, and the Lion King–going tourists are tucked safely into their hotel beds. […]

wired.com
Fri, May 15, 2015 at 12:32 AM

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FBI, Atlanta Police Investigating Buckhead Billboard Hack (wabe)

How susceptible are digital billboards to unwanted tampering? That’s the question some are asking after people in Buckhead were subjected to an image that grabbed a lot of attention for all the wrong reasons. Over the weekend, those traveling near Peachtree and East Paces Ferry Road were mooned via electronic billboard. […]

wabe.org
Fri, May 15, 2015 at 12:30 AM

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How to Engage Consumers in Retail Using Location Based Marketing (DSConnection)

Location-based marketing allows a greater level of consumer engagement by delivering messages and promotions to consumers at the right place and the right time. […]

digitalsignageconnection.com
Fri, May 15, 2015 at 12:27 AM

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MediaWeek: Mobile media is changing behaviours, says Twitter’s Dara Nasr

Mobile media is changing behaviours and there is a great opportunity for brands in this space, Twitter's UK sales director told the Internet Advertising Bureau UK Mobile Engage conference today. […]

mediaweek.co.uk
Thu, May 14, 2015 at 5:45 PM

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The Guardian: Pee-powered ads and teleportation: the shock and awe approach to ‘screenagers’

The urinal election game Last year, Captive Media did something radical. It put interactive advertising into a men’s urinal in an attempt, as he puts it, to reach the young male market. The urinals have now been rolled out to 200 venues across the UK and last month they featured a topical election challenge called Wee the People. […]

theguardian.com
Thu, May 14, 2015 at 5:35 PM

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AdAge: Behind All Good Ad-Tech Is Data — and Verizon, AOL Have Lots of It

AOL Brings a Different Kind of Location Data Expertise to Verizon. Verizon gets an ad-tech platform from AOL, but the wireless firm will help AOL connect the dots to enable the robust cross-platform ad campaigns advertisers desire. […]

adage.com
Thu, May 14, 2015 at 5:30 PM

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