FOX employs Amscreen's real-time, outdoor audience profiling and delivery platform. In an industry first, FOX International Channels (FIC) is pioneering the use of the system to target multiple audiences for multiple shows in one deal. They are utilising Amscreen’s national reach via 500 screens in venues that detect a viewer’s age and gender. […]
Fliphound Enables Programmatic Buying for Digital Billboard Owners; Provides Higher Occupancy, Day Parting, Real-Time Buying WICHITA, Kan., May 7, 2015 (GLOBE NEWSWIRE) -- Fliphound, pioneers of real-time online buying for outdoor digital billboards, announced that Fliphound's online buying and selling platform can now be accessed directly through Daktronics (Nasdaq:DAKT) Visiconn® Display Management Solution to provide seamless and automatic configuration of Fliphound for Daktronics display owners. […]
Tehran’s billboards are usually a place for commercials about the latest gadgets, household items and cheese-flavoured crisps. They also display portraits of martyrs from the eight-year war with Iraq in the 1980s, quotes from religious figures and the now less frequent “death to America” posters. But, overnight, the Iranian capital has had a facelift. […]
Digital signage is now commonplace in today's dining establishments. From quick-serve to fast casual to fine dining, digital signage is now the norm, and something diners have come to expect. But what most patrons don't see is that the usage of digital signage in the restaurant industry extends much deeper than the menu boards themselves. […]
Exclusive interview for Digital Signage Pulse. By Nurlan Urazbaev. I spoke with Rodolfo Saccoman, CEO of AdMobilize, the company that recently launched a platform designed to raise the accountability of out-of-home campaigns to the level of online ‘pay-per-click’ advertising. […]
Many shoppers at a mall in East London recently had the feeling that they were being followed. That's because they were, and the culprit was an adorable digitized dog. The pixelated canine ran from one electronic billboard to another, hot on the trails of people who were willing to give him a home. […]
Zomato is now available in 22 countries and 35 million foodies use it every month. Continental Outdoor Media is currently flighting their campaign on Citilite billboards in key metropolitan areas in Gauteng and aims to get people downloading the app to their smartphones. […]
(Reuters) - Outdoor advertising specialist JCDecaux posted first quarter organic revenue growth of 4 percent, slightly ahead of its own prediction for 3 percent growth. […]
New York, NY – Branded Cities Network (BCN) and DEFI Group (DEFI) have entered into a selling agreement whereby each company will market and sell advertising to advertisers in a manner that complements each company’s extensive portfolio of static and digital out of home assets around the globe. […]
Lamar Advertising Co. LAMR, +2.70% on Wednesday said it swung to a bigger-than-expected profit in its first quarter, propelled by growth in local billboard sales. Lamar reported a profit of USD 40.7 million, or 42 cents a share, up from a year-earlier loss of USD 4.9 million, or five cents a share. […]
“DOOH is approaching the point where it’s a medium of its own, separate from traditional OOH. Trying to hold it within OOH historically hasn’t done it much justice due to flexibility, programmatic buying and the ways you can make it accessible to clients with all budgets,” cautioned Catherine. […]
2015 continues a strong story for cinema advertising. Ad spend for the medium is up 9.4% year on year – with ad revenue growing faster than TV, radio, out of home and print. Demand for cinema has never been higher and no one can argue that it is one of the most emotionally engaging and impactful mediums that offers unrivalled opportunities to reach a wide audience. […]
Outfront Media, formerly known as CBS Outdoor, saw total revenues increase in the first quarter of the year, thanks to acquisitions and organic growth. This is the second full quarter of results reported by Outfront since it converted to a Real Estate Investment Trust in mid-July 2014. […]
Three Month Results Net revenue increased 6.2% to USD 302.5 million Adjusted EBITDA increased 13.6% to USD 118.5 million BATON ROUGE, La., (GLOBE NEWSWIRE) -- Lamar Advertising Company (Nasdaq: LAMR), a leading owner and operator of outdoor advertising and logo sign displays, announces the Company's operating results for the first quarter ended March 31, 2015. […]
Paris, JCDecaux SA (Euronext Paris: DEC), the global outdoor advertising company, announced today its revenues for the three months ended March 31st, 2015. Adjusted revenues for the first quarter increased by 13.0% to EUR 649.0 million compared to EUR 574.1 million in Q1 2014. […]
