In addition to being famous for its per capita concentration of movie stars, Los Angeles has a distinction that it's far less eager to boast about. It's among the most dangerous cities in America if you happen to be a pedestrian crossing the street. A 2012 report by the National Highway Traffic Safety Administration ranked L.A. […]
Outdoor has always lacked data in comparison to online -- however, that could change slightly with cameras that can tell brands something about the audience in front of a screen and inform advertising decisions. One can imagine the audience in front of a LCD screen at a train station or tube concourse changes somewhat after rush hour is over and commuters are replaced by shoppers and daytrippers. […]
Two companies that are making their mark and taking advantage of rising popularity of outdoor billboards – many of which are becoming digital. oOh!Media Ltd (ASX: OML) and APN Outdoor Group Ltd (ASX: APO) are both active advertising groups in this space. oOh! […]
Paris – The subsidiary of the outdoor advertising company JCDecaux SA, JCDecaux Europe Holding SAS, has completed the acquisition of CEMUSA (Corporación Europea de Mobiliario Urbano SA), an outdoor advertising subsidiary of the Fomento de Construcciones y Contratas SA (FCC) group with operations in Spain, the United States, Brazil and Italy. […]
The National Retail Federation (NRF) is predicting a big holiday shopping season: The organization forecasts a 3.7% increase in November and December sales, which is more than one percent over the average for the past decade. […]
Y&R's CEO David Sable Keynote's at the DPAA Video Everywhere Summit. […]
New technologies, especially in out-of-home advertising, have started to bring the benefits of digital to traditional advertising spaces. Billboards, equipped with cameras and small computing units, use technologies like facial recognition to profile who is looking at the ad and provide a relevant creative. […]
President and CEO of the DPAA Barry Frey recapped the day in the video interview above and shared predictions on what the industry can expect over the next year. Frey's background in the TV world include's USA Networks, the NBA, the Hallmark Channel and Cablevision. […]
Developed with the airline's creative agency, Eleven Inc., the Google Street View campaign will include OOH billboards, digital banners, and interactive bus shelters where users can interact with the Google Street View experience on a large-panel touchscreen. […]
“Lamar advertising is very cooperative and they will give us the billboard in an area where the investigator thinks it will be most fruitful and will place it up there until he is captured.” In the last five years the US Marshals Task Force in Rochester has put 16 violent felons no billboards. […]
Fabrice Dubois, Yannick Minvielle and François-Xavier Prévost Among the Dead "Publicis Conseil is in mourning. A great man is gone. Regards to all who loved him. […]
Global stocks are set for a short-term sell-off on Monday after Islamist militants launched coordinated attacks across Paris that killed 129 people, but few strategists expect a prolonged economic impact or change in prevailing market directions. […]
2016 Media Planning season is in high gear with hundreds of marketing concepts and trends vying for a planner’s attention, and dozens of optimization tools available to weigh the options. It certainly can be overwhelming, a process that is equal parts analytic and intuitive, and there is no end to new things to keep up with as they emerge on the scene. […]
QR codes are not restricted to out-of-home (OOH) advertising either but are cross-promoted across social platforms from Weibo to LinkedIn. In China, brands are using QR codes for everything – from digital campaigns, to branding, to content marketing and O2O e-commerce strategies. […]
We’re not one to brag, but we’re in a celebratory mood! Four of our advertising partners cleaned up during MediaPost’s Digital Out-of-Home Awards, which honor the most creative, innovative and effective advertisements in digital out-of-home media. The Awards recognize the best work in out-of-home venues, innovative work by industry vertical and the best uses of the platforms themselves. […]
