In the first of Mediatel's two prediction specials, Sky Media, Outsmart, DataXu, ZenithOptimedia and AdRoll reflect on the year gone by - and offer their thoughts on what 2016 will have in store. […]
Digital outdoor advertising company Ocean has announced a restructure following its acquisition of MediaCo earlier this year. The London-based company agreed a deal with MediaCo – the company behind state-of-the-art digital touchscreens around Manchester – back in April. It also bought West Midlands-based outdoor media owner Signature Outdoor last year in a £15m deal. […]
You can now customise the Curve screen at Piccadilly Circus: Create a personalised Burberry scarf using new 3D tech & fly it with pride using your mobile. Last Christmas, one of the most prestigious advertising locations in the world, Piccadilly Circus, ditched the well-worn TDK logo that had looked out over the junction since 1990. […]
Paris, global outdoor advertising company JCDecaux SA announces that its wholly-owned subsidiary JCDecaux Advertising (Shanghai) Co., Ltd. has been appointed as a long-term media partner of Guangzhou Metro Corporation. […]
One of the first things a good digital signage consultant is going to ask a client is: “Who is your audience?” That can sometimes be easily defined, or be really hard, when it comes to catch-alls like mass transport or shopping malls. […]
Programmatic solutions are commonplace in the online world, but it’s a relatively new concept in the out-of-home media space. Confirming its position as an industry innovator, Kinetic has recently announced the launch of a pioneering programmatic offering for both static and digital out of home assets. […]
Here's a fun way to step up your Instagram game. Starting today, Canon and 360i are setting up pop-up digital billboards around New York's most photographed locations to help people snap their best photos. […]
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Lovers of that 'big cherry taste' may soon find an irresistible urge to buy Australia's oldest chocolate bar next time they fill up a tank of fuel, thanks to a novel new advertising campaign. […]
MUMBAI: Clear Channel, one of the world's largest outdoor agencies, has exited its 50:50 joint venture with DDB Mudra that was formed in 2009. Gour Gupta, erstwhile CEO of Clear Channel Mudra and former CEO of Madison's Platinum Outdoor, has acquired Clear Channel India's stake in the JV. While Gupta now owns 51%, the rest is with DDB Mudra. […]
The Digital Signage Business Climate Index (DBCI) in Italy has strongly increased since the last poll in September. The Index grew from 31,20 base points by 17,04 points to reach 48,24 base points. The DBCI has again taken up speed and continued its consistent upwards trend of the last 24 months. […]
A landmark Viennese church, St. Stephen’s Cathedral, is working with an Austrian outdoor media to generate donations through a digital screen set up in Stephansplatz, a public square. The media firm Gewista has set up a screen that takes 2 Euro donations, to be put towards ongoing renovations to the old church. […]
I find myself in a lot of shopping malls during my travels, but not because I’m a voracious consumer. It’s rare when I even walk in stores. I’m there out of curiosity – looking at what the landlords and tenants are doing with the physical design and the digital experience. […]
How can network operators best take advantage of the opportunities offered by the loT? […]
APN Outdoor’s newly digitised Military Rd overpass, a conversion from two highly sought-after static billboards, has been transformed to house two, jaw-dropping Elite Screens, presiding over the busy stretch of road, facilitating over 3.1 million gross contacts each month*. […]
