Thursday, March 28, 2024

Editors’ Picks

Monday, June 8, 2015 Mon, Jun 8, 2015

HuffPost: How Titan plans to transform NYC’s phone booths into high-speed Wi-Fi hotspots

"We were so excited to win the city contract," (in November, 2014) Etherington said, "not only does the city pay nothing for all this sharp technology, but they've been guaranteed $500 million over the next 12 years with a three year option to extend. Just to give you an idea of the projected numbers involved, the entire Out-of-Home ad market is estimated at $5 billion. […]

huffingtonpost.com
Mon, Jun 8, 2015 at 3:27 AM

Sunday, June 7, 2015 Sun, Jun 7, 2015

Saturday, June 6, 2015 Sat, Jun 6, 2015

Outdoor advertising outperforms other forms of traditional media, OAAA says (broadcasting cable)

The Outdoor Advertising Association of America recently released first quarter figures that showed out-of-home advertising revenue rose 4.7% to $1.58 billion in first quarter compared to a similar period the previous year, marking the 20th consecutive quarter of growth and outperforming the other forms of traditional media advertising. Major marketers are big believers in OOH. […]

broadcastingcable.com
Sat, Jun 6, 2015 at 1:17 AM

Friday, June 5, 2015 Fri, Jun 5, 2015

Media360: Outdoor advertising ‘wins’ battle of big media (campaignlive)

Outdoor advertising is the new smart medium for 2015, Media360 was told this afternoon, as representatives of each major media platform went head-to-head. Spencer Berwin, JCDecaux’s managing director of sales, topped an audience poll of seven panelists who each championed their respective channel. Berwin said: "Outdoor is so smart that it reaches 98 per cent of the UK population every week. […]

campaignlive.co.uk
Fri, Jun 5, 2015 at 7:26 PM

Ad Market Remains Flat in April; Digital Media Surges; OOH Up (mediavillage)

According to the Standard media Index (SMI), OOH has joined digital as the only positive growth story of the year so far, with its +3% rise for the first four months of the year. SMI’s numbers showed OOH enjoyed strong single digit gains in April, but the news wasn’t so good for radio, which shrunk by -12% for the month. In the year to date, digital leads the way, growing 22%. […]

mediavillage.com
Fri, Jun 5, 2015 at 1:44 AM

Thursday, June 4, 2015 Thu, Jun 4, 2015

Effortless global DOOH news tracking:

Get top industry news headlines in your inbox, daily.

You have been subscribed!

Almost there, please check your email for a confirmation link.

Something went wrong. We were not able to sign you up.