Editors’ Picks

These DOOH Billboards ‘Evolve’ According to How Much You Like Them: Artificial Intelligence in OOH (Creativity Online)

U.K. agency M&C Saatchi is experimenting with artificial intelligence in a billboard campaign for a fake coffee brand that it says takes a "Darwinian approach to advertising." The outdoor ads for the fictional Bahia Coffee will "evolve" according to how users interact with them, using facial recognition to gauge whether people look happy, sad or neutral. […]

creativity-online.com
Thu, Dec 24, 2015 at 1:55 AM

Permalink

Gimbal And NanoLumens Bring “Minority Report” Potential To Digital Out-Of-Home (Marketing Land)

A recently announced partnership between beacon-maker Gimbal and digital signage provider NanoLumens brings “Minority Report” style personalized advertising closer to reality. In the 2002 film, the character portrayed by Tom Cruz walks through a shopping mall and all the digital signage is personalized, mentioning him by name. Minority Report is a dystopian vision of the future. […]

marketingland.com
Thu, Dec 24, 2015 at 1:36 AM

Permalink

UK OOH: Peel Advertising rebrands as Perfect Fit Media

Peel Advertising is set to relaunch as Perfect Fit Media after undertaking a major visual and brand identity change. Following significant investment and research - Perfect Fit Media has developed a new digital and traditional media portfolio with a clear strategy in four key sectors of the media market: premium malls, airports, retail parks and outlet malls. […]

manchestereveningnews.co.uk
Thu, Dec 24, 2015 at 12:48 AM

Permalink

Rewind 2015 in India: E-commerce sector gives impetus to OOH ad spends in 2015 (Exchange4media)

New brands, more so in the e-commerce space, have increasingly used OOH as a dominant format of media communication. […]

exchange4media.com
Wed, Dec 23, 2015 at 7:04 PM

Permalink

Mexico stock exchange capitalizes on digital signage (DSToday)

Bolsa Mexicana, the Mexico stock exchange, has deployed "the largest indoor and outdoor display in Latin America," according to an announcement from financial market displays provider Wavetec. The Dubai-based company said it installed a total of 150 square meters of ultrabright LED digital signage displays, composed of both 4mm and 10mm pitch. […]

digitalsignagetoday.com
Wed, Dec 23, 2015 at 6:25 PM

Permalink

invidis: Digital signage trends in retail – bricks and mortar stores will remain vital

Jeff Hastings, CEO, BrightSign: Despite the rise in online sales and digital downloading, bricks and mortar stores will remain vital in 2016 and well beyond. They offer personalised customer interaction and education in a way that it is impossible to create online. […]

invidis.de
Wed, Dec 23, 2015 at 6:16 PM

Permalink

US Ad Spend Trends, by Medium, in Q3 2015; OOH Up (Marketing Charts)

Outdoor advertising rose on the back of above-average growth for digital billboard spending and a strong quarter for transit ad formats. […]

marketingcharts.com
Wed, Dec 23, 2015 at 1:41 AM

Permalink

H.I.G. Capital acquires two Spanish outdoor advertising companies, becomes the largest independent group in this sector in the region (Businesswire)

MADRID--H.I.G. Europe (“H.I.G.”), the European arm of global private equity firm H.I.G. Capital, has established the largest independent outdoor advertising group in the Iberian region through the simultaneous acquisition of two outdoor advertising companies, Impursa S.A.U. […]

businesswire.com
Wed, Dec 23, 2015 at 1:31 AM

Permalink

How To Use OOH to Target Busy Consumers (Media Space Solutions)

Out of Home advertising (OOH) is not a new channel. In fact, it’s one of the oldest media in existence dating back to the mid-1800s, when circus posters and horse-drawn streetcar advertisements were ubiquitous. OOH is still thriving because it has constantly evolved and adapted to new formats, markets and technology. […]

mediaspacesolutions.com
Tue, Dec 22, 2015 at 7:59 PM

Permalink

Ad Age: Mobile Beacons to Explode, but They Aren’t a Silver Bullet for Tracking

In the next five years, hundreds of millions of mobile beacon tracking devices will pepper retail shops, restaurants and malls, observers are predicting. […]

adage.com
Tue, Dec 22, 2015 at 7:56 PM

Permalink

L’Oreal Paris salons ‘re-enchanting’ customers with digital signage (DSToday)

Almost 50 L'Oréal -partner hair salons in Paris have been equipped with digital signage displays by digital signage solutions provider Crown Heights since June, the digital signage company announced on its blog. […]

digitalsignagetoday.com
Tue, Dec 22, 2015 at 7:49 PM

Permalink

Digital signage network at MGM Resorts Int’l enters the advertising market (DSToday)

Last month MGM Resorts' expansive digital signage network of nearly 50,000 screens across all 12 of the MGM Resorts Las Vegas hotel and casino properties, covering 73 percent of the entire Las Vegas strip, entered the advertising market, according to an announcement from interactive touchscreen digital signage network owner Incentient. […]

digitalsignagetoday.com
Tue, Dec 22, 2015 at 7:46 PM

Permalink

Get ready for ‘Digital Signage 2.0’: The intersection of signage, visual effects and real-time data (DSToday)

Digital signage — once the preserve of basic looped videos — is going through a quiet renaissance. […]

digitalsignagetoday.com
Tue, Dec 22, 2015 at 7:41 PM

Permalink

India: IOAA’s OOH Campaign to promote outdoor advertising (Echange 4 Media)

As part of their multi-city OOH campaign, IOAA has already rolled out its billboards in Bangalore while the next cities will be Mumbai and Delhi soon. Following the launch of their outdoor campaign at Outdoor Asia Convention (OAC) this year in August, Indian Outdoor Advertising Association (IOAA) has executed the campaign recently in Bangalore through billboards. […]

media4growth.com
Tue, Dec 22, 2015 at 7:19 AM

Permalink

Nancy Fletcher: 10 Reasons to Celebrate OOH in 2015

As we come to the end of 2015 and embrace a New Year, real­ity looks good to me. There’s no ques­tion our industry faces challenges in the days ahead and we can’t shirk from those realities, but here are ten reasons to celebrate OOH. 1) OOH is Growing. […]

Tue, Dec 22, 2015 at 2:28 AM

Permalink