You’re probably seen those big, bright digital billboards along a busy highway in your city, in a place like Times Square or in the form of those monster screens looming over the field at major sports stadiums. They look amazing … until you get up close. A few feet away they look anything but amazing. […]
The analog Times Square of the South is about to go digital. Starting this week, the iconic multi-story billboard space that has sat atop the old Trabue Transmission building at the Broadway/West End split for at least a half-century is coming down. In its place will be … a multi-story billboard space. […]
I worked at Clear Channel Outdoor for two years running marketing, and the whole time we’d execute campaigns knowing that the un-skippable nature of Out of Home (OOH) generated word of mouth (ie: social) effectively. And in some huge campaigns we did in concert with iHeart Radio we saw some huge activity in the social channels (Lady Gaga comes to mind!). […]
To the uninitiated, digital signage is nothing more than a fancy-looking screen that provides digital versions of corporate posters and advertisements. This mindset is rather shortsighted, and fails to take into account the impact that digital signage can have on the health of a retail business. […]
BBC Worldwide has partnered with Outdoor Plus to host billboard polls to generate buzz around the launch of BBC Store – an e-store where audiences can purchase the broadcaster’s shows. The campaign will ask of the public who their favourite BBC characters are, urging them to vote using specialised hashtags. […]
The Video Everywhere Summit by the Digital Place Based Association took place on November 03, 2015 at the Crowne Plaza Times Square hotel. […]
Small and medium-sized retailers often struggle to compete with bigger competitors. Digital signage can be a helping hand in that struggle by offering a platform to grab the attention of potential customers, help drive customer traffic and boost sales. There are many stunning examples of digital signage that attract and interact with customers in ways that can skyrocket business in record time. […]
In conjunction with the "Come Seek Live" brand campaign from ad agency MullenLowe, Royal Caribbean is showcasing some of the cruise line's destinations by livestreaming them through Periscope, then sending edited versions of those broadcasts to digital billboards in New York City within minutes. The video series started Nov. 13 and ends Nov. […]
Various technology analysts, retail industry pundits, and economists of all stripes, have long predicted the demise of paper and coin currency along with the dawn of a cashless society. And it is true that over the last few years, we’ve seen a big acceleration in the drive towards large-scale consumer adoption of new digital payments technologies, especially in the mobile category. […]
Here’s a bit of a statement by LG about its commitment to large-format OLED displays – 280 55-inch OLED displays in a couple of curved, suspended video walls in the terminal at Seoul, South Korea’s Incheon International Airport. […]
The French interactive software firm IntuiLab has pushed out a new version of its IntuiFace platform – which enables people to develop touchscreen applications without having any real coding skills – that layers in what it calls enterprise-class data tracking capability. […]
Here’s a look inside at the digital signage installed in the giant Nebraska Furniture Mart store that opened in the Dallas-Fort Worth area earlier this year. Premier Mounts and Reflect have pushed out a press release about the installation that sees “14 unique digital experiences for nearly 60 displays throughout the store.” Sounds like a lot, right? […]
A controversial billboard put up by an oilfield services company near Killam, Alta., will be altered after 48 complaints were filed to Advertising Standards Canada. The Toronto-based regulatory body told CBC Friday all of the complaints came from Killam residents. The town's population is listed at 981 as of 2011. […]
Today’s advertisers are focused on how consumers spend time as a means to determine how to reach the right audiences. For instance, media buyers are acutely aware of two trends in the advertising business. First, people are spending less time at home in front of traditional TVs. […]
DIGITAL billboards are no more dangerous than other forms of roadside signs. An Australia-first study by the shows concerns the on-trend form of advertising, which uses LED screens to broadcast still electronic advertising, are misplaced. […]
