Digiday: Agencies are using emotional reactions to gauge ad effectiveness (OOH included)
“I absolutely see a place for visual object recognition to measure campaign responses,” said Jeff Tan, vp, director of strategy at Posterscope, which is experimenting with facial recognition to measure effectiveness of outdoor advertising. “Ad-blocking and viewability concerns are key challenges we are seeing in the digital industry. […]
Mon, Feb 22, 2016 at 4:49 PM