Editors’ Picks

Ocean Outdoor: Registration for Digital Creative Competition Award Ceremony Now Open

Ocean has today formally announced the opening of registration to the annual Digital Creative Competition Awards Ceremony breakfast event, on 8th October from 8.30am. Now in its sixth year, the event hosted at the IMAX, Waterloo, is an opportunity for the wider media and creative industries to gather together and be inspired by the concepts designed for brands using digital out of home. […]

oceanoutdoor.com
Wed, Sep 2, 2015 at 11:00 PM

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WSJ: Apple’s Ad-Blocking Is Potential Nightmare for (Mobile) Publishers

Online publishers and mobile advertising companies are bracing for Apple Inc.’s enabling of ad-blocking on its mobile devices, which they say could pose a risk to their businesses. Apple’s Safari desktop browser has supported ad-blocking software for years. […]

blogs.wsj.com
Wed, Sep 2, 2015 at 10:57 PM

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viscom düsseldorf 2015 for ad agencies and graphic designers (viscom)

The promise of inspiration is what draws ad agencies and graphic designers to viscom each year. Once here, they’re sure to discover the new design possibilities they’re seeking, be they printed or digital. Because the look is just as important as the message: the image, the colours, the advertising medium. […]

Wed, Sep 2, 2015 at 10:41 PM

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OAAA: Advertising Week XII, September 28 – October 02, 2015, NYC

Register as a Delegate: With more than 290 events, Advertising Week is the premier annual event for marketing and advertising professionals with so much happening in the heart of New York City. Learn more and register here. Truth. […]

oaaa.org
Wed, Sep 2, 2015 at 10:30 PM

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16:9: Slovenian Capital Using Visionect’s Smart E-Displays On Transit Stops

The Slovenian smart display firm Visionect is working with officials in the capital city, Ljubljana, on sets of street-level bus stop displays that use electronic paper. […]

sixteen-nine.net
Wed, Sep 2, 2015 at 11:06 AM

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16:9: Capital Networks, OPTiFi Partner On New DOOH Audience Analytics Tech

Digital signage and broadcast software company Capital Networks has entered into an interesting partnership with a small company that enables consumer behaviour metrics by picking up on smartphone signals. […]

sixteen-nine.net
Wed, Sep 2, 2015 at 10:36 AM

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Installation of the Week: DOOH Campaign Changes with the Weather (DSConnection)

m/six worked closely with Clear Channel’s Play Network to develop a program that pulls live weather feeds from the National Environment Agency’s website. […]

digitalsignageconnection.com
Wed, Sep 2, 2015 at 10:13 AM

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Janice Tan Appointed Global Head to Oversee Kinetic’s Aviator Travel Marketing Specialty Unit (Screen Media Daily)

NEW YORK, NY — In a nod to the increasing influence of mobile on the out-of-home marketplace, Kinetic Worldwide, a global leader in planning and buying out of home media, has announced a strategic hire at Kinetic Aviator, the company’s travel marketing unit. Janice Tan has been appointed as Global Head of Kinetic’s Aviator to lead the division. […]

Wed, Sep 2, 2015 at 7:44 AM

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Digital Out of Home media celebrates the past with rare archived footage of British life (Ocean Outdoor)

To support the BFI’s ambitious project Britain on Film, which premiered this summer, Ocean’s nationwide portfolio of digital screens have been airing never before seen archived footage of British life. The archived clips relevant to the local region have been broadcast in London, Leeds, Liverpool, Manchester, Birmingham and Glasgow throughout August. […]

oceanoutdoor.com
Wed, Sep 2, 2015 at 7:02 AM

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Taking OOH posters to new heights (PrintWeek)

There’s little doubt that when it comes to outdoor advertising, digital technology has really upped the ante in terms of driving engagement. From a poster that deliberately makes people yawn through to a billboard that helps drivers to successfully parallel park, marketers have really started to push the envelope of what’s possible. […]

printweek.com
Wed, Sep 2, 2015 at 1:04 AM

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Study: Out-of-Home Advertising Tops All Media In Connecting With Consumers Near Point of Purchase (MVNetwork)

Ad dollars spent in out-of-home (OOH) advertising, which includes digital signage found in motor vehicle offices, “positively impact purchase behavior,” according to Jim Spaeth of RealityMine, who conducted a recent study. The report determined… “Consumers… rarely leave home without their trusted mobile devices. […]

mvnetwork.com
Wed, Sep 2, 2015 at 1:02 AM

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MediaPost: Marketing & Riding the Internet of Things Wave

The Internet of Things (IoT) isn’t going to arrive one day with a big bang. Rather, it’s evolving through the introduction of many small connected things. That is, at least in the case of what matters to brands, agencies and marketers. […]

mediapost.com
Wed, Sep 2, 2015 at 1:01 AM

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XTD set to launch digital OOH interactivity via smartphones to extend digital out of home reach (Campaign Brief)

Australian listed digital out of home company XTD is preparing to launch a new technology that provides a platform for the exchange of content and data between the company's screen networks and people's mobile devices. XTD markets the world's first, large format, cross-track digital media and technology system designed for metro transit environments. […]

campaignbrief.com
Wed, Sep 2, 2015 at 12:59 AM

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Smile, snap, send — your ‘selfie’ is on a highway billboard! (PRNewswire)

YPSILANTI, Mich. -- Eastern Michigan University is introducing the state's first "user-generated selfie" billboard campaign. Starting in late August, 24 individual "BE TRUEMU" billboards will appear along major freeways in Southeastern Michigan — from Lansing to Flint to Port Huron to the Ohio border. […]

prnewswire.com
Wed, Sep 2, 2015 at 12:56 AM

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APN Outdoor wrangle their way into Australian summer with the Ultimate Outdoor competition (APN Outdoor)

APN Outdoor are set to take on The Territory, teaming up with National Geographic Channel’s Outback Wrangler for the Ultimate Outdoor Adventure, as part of their unique partnership. […]

apnoutdoor.com.au
Wed, Sep 2, 2015 at 12:48 AM

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