Editors’ Picks

Mediatel launches a single source data point platform for all UK OOH inventory: SPACE (Outsmart)

Over recent years it has become apparent that the OOH industry has been requiring greater standardisation in terms of the registration of formats, frames and environments. With the ever-growing range of inventory available, and with the advent of even greater technology playing a key role within the industry, Mediatel are creating SPACE. What is SPACE? […]

outsmart.org.uk
Fri, Jan 29, 2016 at 12:46 AM

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16:9: Buck A Month Gets Digital Signage Operators Peace Of Mind

GUEST POST: Charles Regula, VIA Technologies Would you spend a buck a month more to buy into some peace of mind for your digital signage network? Sure you would … if you thought about it that way. But when it comes to sourcing devices for signage networks, most of the focus goes squarely to the initial, total cost of the hardware. […]

sixteen-nine.net
Fri, Jan 29, 2016 at 12:12 AM

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MediaPost: First DOOH Ad Campaign On The NYC Link Kiosks

The first 11 LinkNYC kiosks are installed, bringing high-speed WiFi to Third Avenue, beginning at 14 Street and continuing through 45 St. The 10-foot-tall billboards represent a few different kinds of crossroads: out-of-home (OOH) and mobile advertising; beacons and display; public policy and private sector innovation; LED screens and places in New York other than Times Square. […]

mediapost.com
Fri, Jan 29, 2016 at 12:07 AM

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Will These Technologies Take Off in OOH in 2016? (Kinetic China)

Over the years, OOH has adopted relatively mature techs, e.g. touchscreens, mobile to screen techs, as well as more emerging techs including VR&AR, beacons, etc. Have we made fullest use of these techs? […]

kineticnews.cn
Fri, Jan 29, 2016 at 12:05 AM

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Global OOH ad operator JCDecaux reports full-year 2015 revenue (JCDecaux)

- 2015 adjusted revenue up 14.0% to €3,207.6 million; - 2015 adjusted organic revenue up 4.2%; - Q4 adjusted revenue up 17.2% to €983.9 million; - Q4 adjusted organic revenue up 6.2%. Paris -- outdoor advertising company JCDecaux SA has reported its revenue for the full-year 2015. […]

Fri, Jan 29, 2016 at 12:04 AM

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Animal Justice Canada launches largest ever animal protection billboard campaign (Examiner)

Toronto - the national law organization Animal Justice Canada has launched the largest-ever series of Canadian animal protection billboards, with 68 billboards in Toronto and Vancouver measuring 10 by 20 feet each. It is estimated that the billboards will get about 52 million views over their month-long run. […]

examiner.com
Thu, Jan 28, 2016 at 5:53 PM

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Want to block ad blocking? OOH is media’s killer app (Linkedin)

Should mobile and web advertising throw in the towel? Hardly, but they should consider partnering with OOH media. As reported by Touchpoints USA, OOH can drive mobile reach 316% and web reach 68%. […]

linkedin.com
Thu, Jan 28, 2016 at 5:50 PM

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Huff Post: Kinetic NA CEO David Krupp Discusses Video Agnosticism in OOH and all Advertising Mediums

  The age of video agnosticism is blind to the OOH sector. A screen specific ideology misses the digital place-based marketplace; the screens in cafes, elevators, gyms, physician offices, airplanes, airports, restaurants, gas stations, malls, and the myriad locations across the U.S. are not included in the mix. […]

huffingtonpost.com
Thu, Jan 28, 2016 at 5:47 PM

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Three Things You Can Do with Mobile in OOH (Kinetic)

Although billboards have been able to talk to smartphones for some time now, consumer experts in Out-of-home are continually exploring new possibilities. The day may come when consumers know that every billboard they pass will offer them something. But until then, advertisers still need to work hard to give customers a good reason to stop and take out their smartphones. […]

kineticnews.cn
Thu, Jan 28, 2016 at 5:44 PM

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What Should OOH and DOOH Take Away from CES 2016? (Kinetic)

Liliana Caro, Chief Marketing Officer, Kinetic Worldwide, shares the takeaways with Out-of-home marketers. Out-of-home is one of the few consistently growing sectors in our industry, and for a good reason. Based on our experience at CES, there is only more growth to come in the next 10 years as consumers and advertisers alike adopt the latest technology. […]

kineticnews.cn
Thu, Jan 28, 2016 at 4:57 PM

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Kinetic Global CEO talks about the future of OOH and the ecosystem of advertising (Exchange4Media)

Mauricio Sabogal , Global CEO of Kinetic Worldwide was in the country for a brief visit and we took the opportunity to meet him and Suresh Balakrishnan, the newly appointed CEO (India, Middle East and South Asia) at Kinetic Worldwide, who took over responsibilities in January 2016. […]

exchange4media.com
Thu, Jan 28, 2016 at 4:14 PM

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16:9: Risotto Ball Sales Explode After UK Chain Adds Digital Menu Boards

So first – there are fast food stops for risotto balls? Second, if you market them using digital menus, sales may get a very nice bump. That’s what happened last fall for London, UK risotto ball specialists, Arancini Brothers, when the chain converted traditional menu posters to digital displays. […]

sixteen-nine.net
Thu, Jan 28, 2016 at 9:09 AM

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Mvix Hosts a Digital Signage Workshop for DC Metro System Integrators (DSConnection)

The workshop will bring in digital signage certified experts (DSCEs) to educate attendees about the local digital signage market and opportunities for expansion. […]

digitalsignageconnection.com
Thu, Jan 28, 2016 at 8:50 AM

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Clear Channel Outdoor Planning Award Entry Submission Deadline Extended Until 12th February (Pioneering OOH)

The submission date for entries for the Clear Channel Outdoor Planning Awards has now been extended until the 12th February. […]

pioneeringooh.com
Thu, Jan 28, 2016 at 8:40 AM

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What are the implications of wearables for digital signage? (Planar)

What are the implications of wearables to digital signage and place-based messaging, advertising, or visualization applications where larger displays and video walls are used today? I think the technologies are very complimentary. Watches and wearables are first and foremost instruments. […]

planar.com
Thu, Jan 28, 2016 at 5:34 AM

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