Editors’ Picks

Digital Signage Expo 2016: Your Guide to the Show Floor (DSConnection)

DSE welcomes attendees to our 13th show, which features an abundance of digital signage professional education, networking and, of course, business opportunities — right on the show floor! For starters, DSE 2016 hosts more than 200 exhibitors offering a complete range of products and services, including dozens of first-time exhibitors and international exhibitors. […]

digitalsignageconnection.com
Wed, Mar 16, 2016 at 2:52 AM

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TalkRADIO digital outdoor ads will show real-time opinions and stories (Brand Republic)

TalkRADIO, the new station being launched by the Wireless Group next week, is set to launch an interactive outdoor campaign that updates in real time based on stories and opinions of the day. The campaign, which breaks alongside talkRADIO's launch on Monday, 21 March, will project presenters’ and listeners’ opinions as headlines in a speech bubble on digital billboards across London. […]

brandrepublic.com
Wed, Mar 16, 2016 at 2:51 AM

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Clear Channel to digitise 500 Asda stores in UK (Sign Link)

Following a competitive tender, Clear Channel UK has been awarded a seven-year advertising contract for Asda that will see the out-of-home media owner re-build outdoor billboard and poster sites. Clear Channel will take over the contract in July, with plans to convert 300 Asda Superstores and 200 Asda Supermarkets. […]

signlink.co.uk
Wed, Mar 16, 2016 at 2:50 AM

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16:9: Digital billboard maker Daktronics acquires Adflow Networks

Outdoor LED giant Daktronics has announced its recent acquisition of ADFLOW Networks, which for years been marketing a content management system aimed almost exclusively at retailers. […]

sixteen-nine.net
Tue, Mar 15, 2016 at 5:05 PM

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Second District Upholds L.A. Billboard Restrictions (cp-dr)

The Second District Court of Appeal has ruled that the City of Los Angeles’s ban on billboards advertising offsite businesses is not content-based and therefore not subject to the “strict scrutiny” test under free-speech clauses in either the U.S. or California constitution. […]

Tue, Mar 15, 2016 at 3:36 PM

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56 Happy Billboards Put a Smile Across America for International Day of Happiness (PRNewswire)

Fifty-six billboards with positive messages aiming to spread joy, optimism and inspiration are popping up this week in 41 cities across the U.S. […]

prnewswire.com
Tue, Mar 15, 2016 at 3:33 PM

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Interactive DOOH Campaigns: Norwegian goes the extra mile to promote their USA flight destinations

The airline set up a live video stream between an Elvis impersonator in the famous Little White Chapel in Las Vegas and Stockholm Airport in an attempt to make the destination more appealing to Swedish passengers. The title of the campaign: ‘Love on First Flight’. […]

digitalsignagesummit.org
Tue, Mar 15, 2016 at 3:29 PM

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India: Honda is top spender in OOH in February (Bestmediainfo)

According to OOH monitoring agency, Time Outdoor Monitoring, Honda was the biggest spender in the medium in February 2016, replacing LIC which was the maximum spender in January. Out-of-home (OOH) campaigns are an important part of any marketing campaign, considering the time people spend in road travel. […]

bestmediainfo.com
Tue, Mar 15, 2016 at 3:26 PM

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What Mobile World Congress 2016 means for DOOH in 2016 and beyond (DSToday)

By Nick Halas, Head of Futures, Posterscope. The annual Mobile World Congress is one of the biggest consumer technology showcases in the world. As mobile increasingly drives societal behavior, it's changing the way individuals interact with brands. […]

digitalsignagetoday.com
Tue, Mar 15, 2016 at 3:15 PM

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Bank of America’s Digital Domination in U.S. Airports

This month, Bank of America dominates JCDecaux’s strategic digital network in some of the top international airports in the U.S. BoFA offers passengers in JFK, EWR, LAX, BOS, IAH and MIA weather updates for seven different cities using live weather HTML data. […]

Tue, Mar 15, 2016 at 1:55 PM

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Investors on board as Proxama teams up with US giant Google to provide travel updates on London buses (This is Money)

Norwich-based technology company Proxama proved last week you do not need a trendy Silicon Roundabout address to attract the attention of Google. The AIM-listed mobile commerce firm has joined forces with the king of the search engines to provide live travel updates and advertising on London buses, prompting investors to get on board the Proxama bandwagon. […]

thisismoney.co.uk
Mon, Mar 14, 2016 at 5:25 PM

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After New York, free gigabit publicWi-Fi comes to Berlin (CIO)

Vodafone Germany plans to roll out a gigabit network to many of its customers in the coming years, it said at Cebit 2016 in Hanover, Germany. Unlike LynkNYC's ad-funded network, there's no word yet on how Vodafone's Berlin hotspots will evolve -- or how they will generate revenue for the network operator. […]

cio.com
Mon, Mar 14, 2016 at 5:15 PM

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Intel Harnesses Compute Stick For Digital Signage, IoT Solutions (CRN)

Intel’s latest digital signage solutions get a boost from its popular Intel Compute Stick, which “is simply a whole PC on a stick form factor.” Intel’s David Bradshaw showed off the technology to CRNtv at the XChange Solution Provider conference in Los Angeles. “In this case, we’re using the Compute Stick just behind the monitor here to run this digital signage,” Bradshaw said. […]

crn.com
Mon, Mar 14, 2016 at 5:00 PM

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Ask the Board: Digital Signage Content – From Storyboarding to Production (DSConnection)

What is your process from storyboarding to production of digital signage content? Ths week’s question is answered by Members of the DSE Advisory Board CONTENT COUNCIL “There are many journeys you can take in arriving at a final piece of content. Like all great journeys, knowing how the vehicle and roads function ahead of time will guide you on your path. […]

digitalsignageconnection.com
Mon, Mar 14, 2016 at 11:32 AM

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Welcome Letter from DSE 2016 Show Director Andrea Varrone (DSConnection)

Welcome to Digital Signage Expo (DSE), the world’s largest international trade show and conference dedicated to digital dis­plays, interactive technology and digital communications networks. […]

digitalsignageconnection.com
Mon, Mar 14, 2016 at 9:50 AM

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