The future of advertising: digital OOH ads that look back at you (Marketing Land)
Through the use of cameras placed just above the electronic billboard, or in some cases embedded within the screen itself, and combined with facial-recognition software, the screens are now watching you back. What types of information do these DOOH screens gather? How is this information being leveraged to optimize marketing campaigns? […]
Thu, Apr 14, 2016 at 1:02 AM