Five main trends in out-of-home advertising for 2016 OOH (AxAd)
One industry report predicts the year-on-year growth in global advertising spend to hit 4.7 per cent in 2016. Last year, out-of-home advertising (OOH) overtook the magazine sector’s share of the market for the first time, and revenue is expected to continue to grow healthily, by 4.3 per cent in 2016. The following five trends will have the most impact on the OOH market in 2016. […]
Thu, Apr 14, 2016 at 2:47 AM