Editors’ Picks

Friction in digital signage buying and supply (DSToday)

The maturation of digital signage as an enabling technology has brought challenges in the sourcing and supply proposition. Both the end-user/buyer of digital signage and the supplier want the same thing: a solution that works and is priced in a way that is fair, reasonable and that everybody can afford. But the road to this destination is filled with curves, potholes and uncertain bridges. […]

digitalsignagetoday.com
Sat, Aug 29, 2015 at 2:42 PM

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DOOH campaign: Heineken launches new Strongbow Cloudy Apple cider in the UK (blowUP Media)

Heineken unveils a major Giant Poster campaign for its new Strongbow Cloudy Apple cider across the blowUP media UK network. The campaign, for 'the premium Strongbow take on cloudy cider', is designed to highlight the quality of the brand to today's busy millennials, who are increasingly difficult to reach through other media. […]

blowup-media.co.uk
Sat, Aug 29, 2015 at 12:59 AM

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Primesight withdraws from talks to acquire Eye Airports (Prolific North)

Primesight has confirmed that it has withdrawn from discussions to acquire Eye Airports. The company had previously been announced as the preferred bidder, in a deal estimated to be worth around £3m. […]

prolificnorth.co.uk
Fri, Aug 28, 2015 at 1:28 PM

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Bangkok buses to get free WiFi from OOH company (Bangkok Post)

Telecommunication regulators has granted a licence to Plan B Media Plc to provide ad-supported free WiFi service on air-conditoned public buses in Bangkok. The telecommunication panel of the National Broadcasting and Telecommunications Commission approved the licence at its meeting on Friday. […]

bangkokpost.com
Fri, Aug 28, 2015 at 1:25 PM

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Audi scores engagement with digital signage at MLS All-Star Game (DSToday)

Partnering with Audi, Major League Soccer and MVP Collaborative, MVP Interactive deployed its Mobile GamingWall during the 2015 MLS All-Star week in Denver. Fans attending the events at Skyline Park and Dick's Sporting Good Stadium had the opportunity to take penalty kicks against Audi's virtual goalie. […]

digitalsignagetoday.com
Fri, Aug 28, 2015 at 1:04 PM

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Kobayashi showcases its refreshing take on OOH (JCDecaux)

To bolster awareness for Kobayashi’s BreathCare oral refreshing capsule in Hong Kong, the company conceived a larger-than-life advertising poster complete with scent emitting capabilities. […]

Fri, Aug 28, 2015 at 12:21 PM

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Sprint Live Pro Video Demonstration Increases In-Store Conversion Rates (DSConnection)

The video served as a fun, digital playground to entertain, educate and engage shoppers through relatable and relevant features and benefits. […]

digitalsignageconnection.com
Fri, Aug 28, 2015 at 8:34 AM

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Ask the experts: What’s the latest in digital signage displays? (DSToday)

We asked a few digital signage display experts for their take on what's new in display technology. "What," we asked them, "is the newest tech changing the face of digital signage displays?" or "What makes the digital signage displays of today stand out from those of even a year or so ago? […]

digitalsignagetoday.com
Fri, Aug 28, 2015 at 12:35 AM

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Why Apple Watch Rings the Death Knell of the ‘Mobile’ Marketing Channel (Marketing Profs)

In the same way the Apple Watch blurs the lines between in-store, outdoor, and mobile channels, mobile in itself is already blurring the lines between in-store, online, and print channels. The smartphone gives businesses an unprecedented opportunity to connect to customers at any given point in time. […]

marketingprofs.com
Thu, Aug 27, 2015 at 11:56 PM

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The future of OOH in South Africa is mobile (Mark Lives)

Mobile is driving some of the global trends in out-of-home (OOH) advertising and its importance is also evident here in Africa. I would argue that the OOH discipline is undergoing the biggest transformation of a defined media channel globally. […]

marklives.com
Thu, Aug 27, 2015 at 5:22 PM

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America’s Community Network Joins Digital Place Based Advertising Association (DPAA)

NEW YORK, August 27, 2015 – The Digital Place Based Advertising Association (DPAA) announced today that America's Community Network (ACN), America's first truly local community-based video network, has joined the organization. […]

Thu, Aug 27, 2015 at 5:20 PM

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Putting Eyeballs on Billboards Might Help Stop Crime (Smithsonian mag)

The feeling of being watched makes human change their behavior, even if it comes from a poster. There’s a reason why so many security signs come with a pair of menacing-looking eyes printed on them: just seeing them might make people act differently around them. Knowing that someone – or something – is watching you can mean the difference between life and death for any animal. […]

smithsonianmag.com
Thu, Aug 27, 2015 at 5:02 PM

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16:9: Who Buys These Things???

Google Alerts is a little tool I use to pay attention to the various news wires and sent me regular digests of stuff that moves on digital signage and other key phrases. Among the regular news items that come up are reports from research companies I’ve never heard of, that definitively say how the signage industry is going to grow in the next several years. […]

sixteen-nine.net
Thu, Aug 27, 2015 at 4:12 PM

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Blue Bite Launches esca, the First All-Encompassing BLE Beacon for OOH Advertising (PR)

NEW YORK - Today, Blue Bite, the Mobile Standard in Out-of-Home, announces the launch of esca, the first all-encompassing BLE beacon solution that leverages a powerful, cloud-based dashboard, innovative dual-mode hardware, and expansive developer resources. […]

Thu, Aug 27, 2015 at 11:43 AM

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4 Ways OOH Drives Traffic to Auto Dealerships (iHeart Billboards)

Here are 4 ways auto dealerships can use out-of-home advertising to drive traffic to their location: Utilize the Power of Digital. Digital empowers dealerships to deliver targeted messages immediately. Creative swaps in real-time can showcase daily deals or limited-time promotions: Digital can further engage consumers by integrating social media posts. […]

Thu, Aug 27, 2015 at 11:34 AM

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