Over 90% of the polled companies are satisfied or rate their current business climate with good. While only 10% see their situation as negative. With 58% the answers for more favourable business conditions within the next six month has increased. […]
Ad executives by and large say they have a relatively low understanding of the "Internet of Things" (IoT), but they all see it growing in importance over the next several years and that it will begin to impact many facets of the way they engage with and understand consumers. Those are the top findings from a survey that Advertiser Perceptions Inc. […]
The Digital Signage Business Climate Index (DBCI) in Benelux has decreased since the last poll in January. The Index fell from 75,00 base points by 8,33 points to reach 66,67 base points. While the current business situation is assessed more conservative by the market participants compared to May, the outlook for the future has become more optimistic. […]
iGotcha Media, developers of high-impact digital signage solutions and content, introduces the first-ever mobile-to-digital-signage interactive application to be deployed by a major financial institution. […]
McDonald’s, regular supporters of Outdoor, recently ran a mixed outdoor format campaign whose creative executions were entirely in Emoji. Some may say it’s crass, lazy or obvious but you can’t deny that they are speaking the language of their customers. It’s worth noting that the creative influence hasn’t just popped into fruition out of thin air. […]
In another victory for the digital signage and outdoor advertising industries, crowds gathered in late June in Los Angeles in support of allowing digital billboards outside designated sign districts in the city. […]
JCDecaux is the world’s largest outdoor advertising group, selling space on everything from bus shelters in Edinburgh to bicycles in Paris and digital screens on the Shanghai Metro. This week it won the contract to sell advertising space in almost 5,000 of London’s bus shelters. […]
A California startup called Wrapify has created an Uber-like platform to connect advertisers with car owners willing to have their cars wrapped with ads for a fee. The company is based in San Diego and has commenced operations there and in San Francisco. So far, 1,500 drivers have signed on. […]
Outfront Media (NYSE:OUT)’s share price reached a new 52-week low during mid-day trading on Friday following a weaker than expected earnings announcement, AnalystRatings.Net reports. The stock traded as low as $23.02 and last traded at $23.30, with a volume of 1,672,985 shares trading hands. The stock had previously closed at $25.00. […]
Outfront Media, formerly known as CBS Outdoor, saw total revenues increase 2.8% from $326.6 million in the second quarter of 2014 to $335.6 million in the second quarter of 2015, excluding the impact of various acquisitions. When the acquisitions are included, total revenues jumped 15% to $384.7 million. […]
More than 100 maps displaying local Santander Cycle docking stations with real-time bicycle availability now live across digital poster sites in Central London New technology uses TfL’s open-source Cycle Hire data, ensuring maps display the most accurate information possible Londoners and tourists were able to find their nearest Santander Cycles docking station even easier this summer as new digital adverts pointing out the nearest docking station were rolled out across London. […]
zappit has announced a strategic partnership with Bluvision - US based patent holding beacon manufacturer to provide turnkey IoT solutions for the out-of-home media and retail sectors within the UK. Combining zappit's SaaS platform with bluvision's beacon technology creates the foundation for the IoT enterprise solution. […]
Manchester City FC required the solution to enable them to deliver bespoke content to reception areas, executive boxes, restaurants, concessions stands, external and internal jumbo screens and televisions in the stadium concourse; more than 1000 screens in total. […]
National CineMedia, Inc., the operator of the largest in-theatre digital media network in North America, announced consolidated results for the fiscal second quarter ended July 2, 2015. Total revenue for the quarter ended July 2, 2015 increased 21.6% to USD 121.5 million from USD 99.9 million for the comparable quarter last year. […]
By Mark Boidman. Beacons use Bluetooth technology to communicate with a smartphone or other smart device in a physical environment, which can include retail stores, sports and entertainment venues, transportation hubs, parking structures, museums, and parks. […]
