Sign and Digital UK 2016 runs from April 19th to 21st in halls 17 and 18 at the NEC, Birmingham. Make sure you use the event to find your new revenue streams and get the best advice and products to grow your business. It is all there waiting for you. […]
"I believe women can do anything without limitation and that we aren't defined by our underwear." Calvin Klein's back at it again with their #MyCalvins campaign, which has had a pretty successful track record in the past. The newest campaign includes major names like Justin Bieber, Kendall Jenner, FKA twigs, Kendrick Lamar, and more. […]
Nothing brightens a dreary workday quite like branded optimism from a random nonprofit. Commuters in Chicago who haven't had their spirits crushed will get to see this firsthand, as the Joy Team's pro-happiness billboard comes to the Windy City for the first time. […]
Outdoor Advertising Association of America Exposes Digital’s Reality Problem. NEW YORK, NY–(Marketwired) – The Outdoor Advertising Association of America (OAAA) today releases a white paper that demonstrates the value of OOH media in a world where digital’s effectiveness and trustworthiness has been thrown into question. […]
The 6th edition of exchange4media’s OOH Conference and Neon Awards, which honour the best work in outdoor advertising, will be held on March 31, 2016 in New Delhi. With the OOH industry in an optimistic mode over the last year or so, there are sure to be some exciting campaigns to be seen in this edition of the awards. […]
By using eye-tracking technology to measure the reaction of more than 1.6m shoppers, we found that almost double the number of people looked at and engaged with shop window displays if the retailer used animated, digital content instead of traditional print. […]
Exterion Media has claimed its won the £1.1 billion Tube outdoor ad sales contract because it offered a "genuine partnership" with Transport for London and "a laser focus" on what would benefit advertisers and consumers. […]
Transport for London (TfL) hopes its new £1.1bn advertising deal with Exterion can prove a catalyst to transform the ‘outdated’ outdoor advertising market and offer brands new opportunities to engage with its audience. […]
The 2016 version of Digital Signage Expo is in the can, with the show already announcing next year will be the last week of March, with the trade hall open on the 29th and 30th. The numbers haven’t been pushed out by the show, but I can’t see it being logged as bigger than last year. By 2 PM on Thursday, the hall was not at all busy. […]
Something wonderful is about to happen." The phrase — freshly emblazoned on the billboard at Ashland and Armitage avenues — might prompt a "Yeah, right" from pessimists. But an optimist might smile, and that's exactly the reaction The Joy Team wants. […]
The contentious billboard was actually taken down last night; interesting timing, though Calvin Klein's team says this wasn't as a result of Zak's reactions to the campaign. "This billboard was taken down overnight as part of the planned rotation of our spring 2016 advertising campaign," read a statement Calvin Klein's PR team provided Refinery29. […]
When listing all the ways humanity is going to ruin the future, one that doesn’t often come up is the sun being blocked out by a horde of drone advertising blimps. But that hasn’t stopped one Swiss firm from working hard to make it a reality. Skye Aero is a project to build 10-foot helium-filled balloons, with small propellers attached to give better control than your average blimp. […]
Outdoor has always talked a great digital game, but to me, it's not always delivered. I was lucky enough to be taken to an exhibition in which London Underground showed what was likely to appear on its outdoor sites over the next few years. […]
Over 1,000 billboards with positive messages aiming to spread joy, optimism and inspiration are popping up in 252 cities from coast to coast across the U.S. […]
Interactive and digital, today’s signage helps brick-and-mortar stores compete more effectively to meet the demands of modern consumers. Brick-and-mortar retailers are searching for ways to deliver the optimal customer journey in their physical stores, similar to what consumers may find in e-commerce. […]
