As the 2016 presidential election cycle comes around, ad dollars will soon be flying, with spending on TV ads predicted to reach more than $4 billion. But National CineMedia is walking away from that, designating its 1,600 theaters "politics-free zones. […]
With more than 2,700 attendees on hand, Association of National Advertisers president & CEO Bob Liodice kicked off the 2015 ANA Masters of Marketing Annual Conference Thursday in Orlando with some praise for industry efforts to transform the marketing and media landscape. […]
Magna Global lowers projections for overall U.S. ad market growth due to weak TV sales. Out-of-home was the only traditional media category to experience ad sales growth, up 4% so far this year, as it continues to benefit from new digital screens and strong growth in the small sector of cinema advertising. […]
The Taxi and Limousine Commission voted unanimously Thursday morning to test new technology to replace the blaring television screens that have been annoying drivers and passengers for years. The commission will court vendors who will build platforms that will enable credit-card payment processing and collection taxi trip information without the bright glare of Jimmy Fallon on repeat. […]
Programmatic media buying, placement and optimisation for DOOH (Digital Out of Home) is still in its infancy in South Africa and Africa, however it is cited as the next trigger to impact on Out of Home’s growth, and contribute to the evolution of the communication industry. […]
The demand for digital out-of-home (OOH) advertising, and the profile of London City Airport’s passengers, makes City Suite an investment that looks to attract premium brands wanting to target the high net worth individual. […]
Canadian indoor advertiser Newad recently announced its intention to speed up its technological investments to activate a total of 4,000 digital advertising boards by the end of 2016. The announcement came several weeks after Newad acquired the majority of Zoom Media's major networks in Canada. […]
In the growing industry of digital signage we are continuously impacted by emerging trends, evolving business models, new products and services as well as influences from events and industries outside of our own marketplace. […]
For The North Face’s first campaign with Posterscope we used our partnership with Liveposter to bring to life what the brand is all about, embracing the outdoors. By using weather triggers we were able to update the copy in real time displaying a ‘Never Stop Exploring’ creative when the temperature was above 10*C & a product related ‘Thermoball Jacket’ creative. […]
Although some restaurant chains, including McDonald's [pictured], are exploring beacon technology, most are still trying to figure out how and when to use it. A panel last week at Networld Media Group's CONNECT Mobile Innovation Summit in Chicago discussed beacon technology's role with restaurateurs and retailers today. It's a complicated issue, to say the least. […]
Anyone who knows anything about advertising, especially out of home advertising, knows the best message is a short message. A few choice words are always best. Well, not always. […]
Programmatic is an industry hot topic right now; from Ad Blocking to proof of performance and ROI. Today’s issue of Campaign investigated an element of programmatic which is particularly close to our hearts at Grand Visual – the approach needed from a creative perspective to facilitate programmatic campaigns. […]
Medium's Fate Will Be Decided on Thursday. Those TV screens in the back seats of New York City taxis might disappear if a vote from the Taxi and Limousine Commission is passed later this week. […]
Digital placements will account for more than half of out-of-home ad spending by 2018. Advertisers are increasingly moving their spending from traditional media to digital formats, and outdoor ads are no exception. Advertisers in the US will spend $2.96 billion on digital out-of-home (DOOH) advertising this year, according to the inaugural breakout forecast from eMarketer. […]
From personalised ads to facial recognition and beyond, what lies ahead for out of home advertising ranges from the widlly innovative to the unknown. And as more and more billboards shift from poster to digital, brands are increasingly looking to take advantage of more immersive, and lucrative, experiences. […]
