Editors’ Picks

Outdoor ad association attacks digital’s weaknesses in new report (Marketing Dive)

Dive Insight: Is digital advertising vulnerable? In the report, the OAAA directly attacks digital advertising as not living up to its billing or deserving of its rapid growth. Ad blocking has become a particularly hot button issue for the industry in the last year, with estimates from OAAA's report suggesting a whopping 40% of the world's consumers are using the technology. […]

marketingdive.com
Thu, Mar 24, 2016 at 7:19 PM

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OOH remains the flexible canvas for which a guaranteed audience is never too far away (Outsmart)

The Out of Home market continues to be one of the most robust and predictably exciting sectors in our industry. Other channels continually compete for share of attention and media time, so are regularly adjusting themselves to new audience behaviours though are frequently distracted by this, often responding to behaviour rather than shaping it. […]

outsmart.org.uk
Thu, Mar 24, 2016 at 6:34 PM

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Contrary to other media channels, OOH is not intrusive (Outsmart)

It doesn’t force attention; it has to capture it based on pure creative merit. Lloyds Bank has succeeded in this by connecting with some incredibly powerful human emotions, and in a refreshingly unsentimental fashion. These images have stuck with me, and I congratulate adam&eve DDB for their ability to use a simple, classic OOH format to such evocative effect. […]

outsmart.org.uk
Thu, Mar 24, 2016 at 6:31 PM

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OOH may be the oldest medium, yet it has shown remarkable resilience in reinventing itself (Outsmart)

Out of Home’s ability to deliver communications to people at the right time, in the right place & right mind-set is as relevant as ever to advertisers. […]

outsmart.org.uk
Thu, Mar 24, 2016 at 6:26 PM

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Digital Signage Expo meets the Society of Experiential Graphic Design (LinkedIn)

For the second time in as many years, the Society of Experiential Graphic Design (SEGD)—an organization evangelizing and educating architectural, digital signage, experiential design, environmental design, and other communities on how to create experiences that connect people to place—joined the Digital Signage Expo (DSE) to provide a unique set of educational presentations/discussions to DSE attendees. […]

linkedin.com
Thu, Mar 24, 2016 at 5:30 PM

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16:9: InfoComm16 Gets European Help For Las Vegas Digital Signage Summit

Florian Rotberg speaking at a 2015 European conference The big pro AV trade show InfoComm has for several years had some sort of digital signage educational conference running ahead of the exhibit hall opening, and there will be another one this year – with a European twist. […]

sixteen-nine.net
Thu, Mar 24, 2016 at 12:38 PM

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How digitalsignage improves comms and entertainment for Melbourne City FC (AV Interactive)

Following the acquisition in 2014 by City Football Group, reliable local and global communication became a key focus for the club, with the Melbourne office requiring regular dialogue with City Football Group’s offices in London and Manchester in the UK and NYCFC in the US. […]

avinteractive.com
Thu, Mar 24, 2016 at 7:45 AM

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8 Things Casinos Do Better (Including Digital Signage) (SPI)

Why do they have such high engagement? Optimal advertising placement. Casinos have watched and learned the best places to mount digital screens in their establishments for the highest engagement. […]

specializedproductions.com
Thu, Mar 24, 2016 at 7:38 AM

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A modern DOOH network empire in cinemas and beyond: Cineplex Digital Media

A DPAA-Sponsored Feature.  Mark Braff of the Digital Place Based Advertising Association (DPAA) sat down with Nick Prigioniero, President of Cineplex Digital Media for an exclusive interview about his company. Mark Braff: What does Cineplex Digital Media do and what is your relationship to Cineplex Entertainment? […]

Editorial
Thu, Mar 24, 2016 at 1:30 AM

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Afterthoughts from Digital Signage Expo 2016, from an experiential design agency perspective (Linkedin)

By Jeffrey Dumo, Partner & CEO, Array Interactive. This year’s DSE was the best yet…at least for me. Our approach to advantaging the show’s offerings was much different especially since our company’s re-positioning from a digital signage agency to an experiential design agency. […]

linkedin.com
Thu, Mar 24, 2016 at 1:28 AM

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Clear Channel Outdoor Planning Awards Shortlist (Pioneering OOH)

The winners from each category will be announced at our awards ceremony on the 5th May 2016, at The St. Pancras Renaissance Hotel. Best use of digital: This category rewards the effective use of data and insight, and how it can be interpreted to produce ground-breaking campaign ideas. […]

pioneeringooh.com
Thu, Mar 24, 2016 at 12:04 AM

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oOh! Media’s CMO Michaela Chan on why context is king when delivering the marketing message (CMO)

oOh! Media's CMO, Michaela Chan, reports back from SXSW on the key themes influencing modern marketing strategy There was a notable trend of convergence at SXSW this year, with the role of the future marketer, digital marketing technology and the customer journey dissected in a number of sessions throughout the week. […]

cmo.com.au
Wed, Mar 23, 2016 at 11:58 PM

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DOOH campaigns: Exterion Media powers London buses with Beacons and Shazam for movie release (Digital Signage Summit)

Exterion Media has partnered with Shazam, one of the world’s most popular apps, and Fox to bring the first beacon-enabled advertising campaign to London buses for the release of Kung Fu Panda 3. Beacon at the bus can trigger the Shazam app and interact with consumer inside as well as street-side. In the past out-of-home campaigns with beacons had very limited success. […]

digitalsignagesummit.org
Wed, Mar 23, 2016 at 11:57 PM

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On the floor at Digital Signage Expo 2016 (MoodMedia)

Be it displaying beautiful animations across OLED screens or streaming eye-catching media across large video walls, brands need to continually re-evaluate their advertising and marketing strategies to positively enhance the customer experience. These tactics were highlighted at DSE and the collaboration with industry trendsetters took place at every corner I turned. […]

Wed, Mar 23, 2016 at 7:09 PM

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ISA Sign Expo Preview (Sign Link)

With the 2016 ISA Sign Expo about to hit Florida’s shores, Harriet Gordon takes a glance at the Sunshine State and uncovers some of the secrets behind this megalithic trade show. The ISA Sign Expo 2016 will take place from April 20th to 23rd 2016 at the Orange County Convention Center in Orlando, Florida. America. […]

signlink.co.uk
Wed, Mar 23, 2016 at 7:02 PM

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