Editors’ Picks

16:9: Chart: LCD’s Future Is Big, As In Big Screens, Says IHS

The latest IHS Digital Signage & Professional Displays Market Analysis – this one tied to Q1 2016 – says the slowdown in the economies of China, Latin America, and Eastern Europe actually shrunk the digital signage and professional display market by 3%, year on year, in 2015. But the market is coming around and is expected to grow by 2.9% in 2016, at 12.2 million. […]

sixteen-nine.net
Mon, May 2, 2016 at 5:02 PM

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JCDecaux renews Hong Kong International Airport’s advertising concession (JCDecaux)

Hong Kong International Airport is one of the busiest international airports in the world with 68.5 million passenger traffic and 406,020 flight movements in 2015. JCDecaux has been managing advertising sales concession of Hong Kong International Airport since its opening in 1998. […]

Mon, May 2, 2016 at 4:52 PM

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Canadian DOOH Advertising Company PATTISON Onestop Joins Digital Place Based Advertising Association

NEW YORK – PATTISON Onestop, a Digital Out-of-Home (DOOH) advertising company in Canada, has joined the Digital Place Based Advertising Association. DPAA members help brands connect to consumers on-the-go and at targeted locations. […]

digitalsignageadvertising.wordpress.com
Mon, May 2, 2016 at 4:04 PM

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Toronto Star: Investigate billboards ‘spying’ on shoppers’ cellphones, U.S. senator says

A U.S. senator is calling for a federal investigation into an outdoor advertising company’s latest effort to target billboard ads to specific consumers. New York Sen. […]

thestar.com
Mon, May 2, 2016 at 3:48 PM

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London Digital Signage Week May 16-20, 2016 (London 2016)

Like its counterpart in New York, London Digital Signage Week includes events for retail, employee communications, digital out of home and of course digital signage. […]

london2016.digitalsignageweek.com
Mon, May 2, 2016 at 3:11 PM

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16:9: LG MRI Building Outdoor Displays To Survive And Thrive

“Before we fabricate anything,” says Bill Dunn, as we’re walking into LG MRI’s 120,000 manufacturing plant, “we know that display is going to thrive, not just survive. […]

sixteen-nine.net
Mon, May 2, 2016 at 8:27 AM

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Warc: OOH drives mobile brand actions in the UK

LONDON: Consumers who engage with out-of-home advertising (OOH) often go on to use their smartphones to connect with brands directly, a new study has found. Outsmart, the marketing body for the out-of-home industry in the UK, claimed that OOH activity leads to a 17% uplift in smartphone brand actions, or search queries that include the name of a brand or a campaign tagline. […]

warc.com
Mon, May 2, 2016 at 2:36 AM

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Double digit April growth for Australia’s OOH industry (ProPrint)

The OOH industry has logged an 11 per cent jump in April earnings, hurtling past last year’s $49.5 to a net revenue of $55.3m. The Outdoor Media Association (OMA) posted the double digit growth, coming on the back of the first quarter of 2016’s stellar 18 per cent revenue spike. […]

proprint.com.au
Mon, May 2, 2016 at 2:33 AM

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Japan Times: N.Y. senator urges probe into ad firm’s ‘spying billboards’

NEW YORK – A U.S. senator is calling for a federal investigation into an outdoor advertising company’s latest effort to target billboard ads to specific consumers. New York Sen. […]

japantimes.co.jp
Mon, May 2, 2016 at 2:27 AM

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Billboard advertising company using cellphones to track people (Global News)

NEW YORK – An outdoor advertising company that owns thousands of billboards across the country, including in Times Square, and around the world, is using mobile phone data to learn about people who are passing their displays in order to cater ads to specific consumers, and U.S. Sen. Charles Schumer wants federal officials to investigate if the practice is legal. […]

globalnews.ca
Mon, May 2, 2016 at 2:25 AM

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Mashable: This group wants to replace ads on the Tube with cat pictures

The Citizens Advertising Takeover Service (CATS) is raising money to replace every ad in a London Underground station with pictures of cats. "Wouldn’t it be great not to worry about the holiday we can't afford, the car we don’t need, or the body we don’t have? Imagine a world where public spaces made you feel good," the group writes on its Kickstarter page. […]

mashable.com
Sat, Apr 30, 2016 at 3:25 PM

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How to create digital signage content when our attention span is less than that of a Goldfish (Mvix)

Businesses tend to over-prioritize technology spend while neglecting to invest in content strategy. These businesses have it backwards. The goal of digital signage is engagement. […]

mvixdigitalsignage.com
Sat, Apr 30, 2016 at 2:55 PM

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How street presence amplifies your online and print media campaigns: research (AdNews)

Our Adshel Effect research has been looking at the value and effectiveness of street furniture both in a single channel campaigns and in campaigns with other media, understanding that street furniture plays a different role when paired with different media due to the way they are each consumed. […]

Fri, Apr 29, 2016 at 7:37 PM

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South Africa to introduce its first OOH audience measurement currency (Bizcommunity)

The launch of South Africa's first measurement currency for out of home advertising is just around the corner. What does this mean for the industry? Here's how the introduction of similar currencies has impacted on the industry in other countries. […]

bizcommunity.com
Fri, Apr 29, 2016 at 7:34 PM

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Smart City Profile: Chicago (VAR Guy)

In recent years, Chicago has invested millions of dollars in smart technology devoted to making the lives of its citizens better. While the city’s digital infrastructure remains a work in progress, Chicago is a prime example of how IoT-ready solutions can positively impact residents and enable progress. […]

Fri, Apr 29, 2016 at 7:16 PM

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