Editors’ Picks

The New Yorker: DOOH ads will subsidize free high-speed WiFi spots that will replace 8,178 pay phones in NYC

Perpendicular to passing traffic, its sides will light up with advertisements, about four feet high by three feet wide, that change every fifteen seconds. The ads are the revenue producers, minting money for the city as well as for Google and the other investors in the consortium that owns Intersection, the company that runs the Links. […]

newyorker.com
Tue, Jan 19, 2016 at 6:41 PM

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Feeding the Beast: Content Strategies for Digital Signage (Rave Pubs)

With the explosive growth of digital signage in all business sectors, many have embraced the mantra of Kevin Costner’s character in Field of Dreams — “If you build it, they will come.” The bigger question in this for digital signage network owners and operators is, “Will they watch?” Content for digital signage is an often overlooked, yet key cornerstone of the success of any platform. […]

ravepubs.com
Tue, Jan 19, 2016 at 6:23 PM

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The state of the digital signage industry in the Gulf Cooperation Council region (invidis)

Even as the GCC is feeling the pinch of lower oil prices, and the strong dollar is dampening tourism, demand for digital signage remains robust. The main reason dozens of shopping mall projects are under construction, existing retail outlets are being upgraded with new digital touch points and governments are continuing massive infrastructure projects. […]

digitalsignagesummit.org
Tue, Jan 19, 2016 at 6:20 PM

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Giant DOOH screen first of many across Northern Ireland (Belfast Telegraph)

A huge advertising screen which has lit up south Belfast once again is set to be followed by a further five this year, the firm behind the scheme has confirmed. Larne firm Blazin Digital unveiled its Times Square-style 28 sq metre screen earlier this year. The large LED billboard is the only roadside digital display of its kind in both Northern Ireland and the Republic. […]

belfasttelegraph.co.uk
Tue, Jan 19, 2016 at 6:01 PM

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Ad spend in India to grow at 15.5% in 2016, cinema at 25%, OOH to grow by 5.8 per cent, says GroupM (

"India remains the fastest-growing ad market among all key markets in the world. The year 2015 saw the best in terms of adex growth for India in five years. But if 2016 does see the rate of growth that we have forecast, then it tops 2015 numbers," C V L Srinivas, chief operating officer, GroupM South Asia, said. […]

business-standard.com
Tue, Jan 19, 2016 at 5:45 PM

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Case Study: Murdoch’s Ranch and Home Supply Deploys Digital Signage (DSConnection)

Murdoch’s deployed 186 digital signs across 14 stores and the home office to showcase product information, current promotions, community support, branding, training and more. […]

digitalsignageconnection.com
Tue, Jan 19, 2016 at 9:14 AM

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Twitter Australia takes the tennis to the streets via APN Outdoor’s DOOH screens (APN Outdoor)

Using the unique hashtag #ausopenmoments, promoted through APN Outdoor’s expansive network of Elite Screens, tennis fans are invited to contribute to the conversation that will be subsequently broadcast through the same network, being updated in real time with the newest and most relevant Tweets. […]

apnoutdoor.com.au
Tue, Jan 19, 2016 at 9:11 AM

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The Digital Renaissance of OOH Advertising (Ad Tech Press)

By James Price, SVP, OUTFRONT Media. Up until roughly 2010 to 2012, OOH stayed basically the same as it was at its inception, painted, paper or vinyl substrate on a board, in plain view. In the second decade of the century, the application of new technology was introduced to the medium and, digital signage (DOOH) was born. […]

adtechpress.com
Mon, Jan 18, 2016 at 8:05 PM

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The Drum: Clear Channel renews Sainsbury’s OOH ad contract ahead of digital transformation project

Clear Channel has announced a new advertising contract with Sainsbury’s in a deal that will see it upgrade up to 350 of its advertising screens to digital. The partnership renewal will see the out of home media owner continue to sell the advertising space outside Sainsbury’s stores nationwide and take responsibility for their cleaning and maintenance. […]

thedrum.com
Mon, Jan 18, 2016 at 8:04 PM

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HDR: get ready for a switch to the new screen standard (Screen Media Mag)

With Samsung and LG joining Sony, Panasonic, Hisense, TCL and Sharp in announcing high dynamic range (HDR) TVs, it is fairly clear that there is strong momentum behind this, the next major upgrade to screen technology. HDR vastly increases the colour gamut to 1024 shades of each colour, enabling the display of hues that couldn’t be reproduced on-screen before. […]

digitalsignagepulse.com
Mon, Jan 18, 2016 at 8:02 PM

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Ask the Board: How to Create Effective Immersive DOOH Campaigns (DSConnection)

What are some of the key elements necessary to creating an immersive experience for a target audience using digital signage technologies? […]

digitalsignageconnection.com
Mon, Jan 18, 2016 at 8:02 PM

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India: 4G, E-com will be essential for OOH advertising in 2016 (Exchange4media)

Not too long ago, there were some doubts raised about the continued relevancy of “traditional” media like OOH, print and radio in the face of increasing pressure from “new media” like digital and mobile. However all detractors have been proved wrong. Outdoor advertising has had a strong 2015 due to political stability and a general optimistic attitude in the market. […]

exchange4media.com
Mon, Jan 18, 2016 at 8:01 PM

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India: Corrupt practices in the OOH M&E industry cause inflated costs and loss of profits (Financial Express)

Out-of-home (OOH) is one of the four key pillars of the advertising market. Given the superfluous budgets brands allocate for visibility through this avenue, there is a thriving market sustaining these spends. This has created a complex supply chain which is quite fragmented in India. […]

financialexpress.com
Mon, Jan 18, 2016 at 7:38 PM

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South Africa: Digital OOH poised to move into the programmatic realm ((Bizcommunity)

Programmatic media buying, placement and optimisation for DOOH (Digital Out of Home) is still in its infancy in South Africa and Africa, however it is cited as the next trigger to impact on Out of Home's growth, and contribute to the evolution of the communication industry. […]

bizcommunity.com
Mon, Jan 18, 2016 at 6:49 PM

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A recap of tech trends from CES 2016 and their implications for OOH advertising by Stephen Freitas (OAAA)

Despite the impressive innovation on display at CES this year, one underlying question remained unclear: Which of the wiz-bang technologies can actually be applied to the out of home (OOH) advertising business? Without question, the OOH industry will transform, as will the overall ad business. […]

Sun, Jan 17, 2016 at 7:55 PM

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