Adams + Fairway Outdoor Advertising and ad-tech firm AdMobilize on Wednesday have joined forces to test real-time vehicle data and analytics for digital billboard inventory across select U.S. markets: Norfolk, Va., Philadelphia, and Chattanooga, Tenn. […]
The recent acquisition of Liveposter enables Posterscope USA to deliver dynamic, data-triggered digital Real Time campaigns to streets across the USA With the Liveposter platform as a key part of its capabilities, Posterscope USA is now able to bring automated, dynamic creative and a large array of metrics familiar to the online and digital world, onto street level digital OOH. […]
The research firm IHS has pushed out new data suggesting the global market for digital signage and professional displays is now growing at a compound annual growth rate of 8.3 percent, with 4.4 million units moved last year and 7.7 million expected to move by 2020. […]
MCDecaux (85% owned by JCDecaux and 15% by Mitsubishi Corporation) has won the competitive tender for the largest bus shelter advertising contract in Japan awarded by the Bureau of Transportation, Tokyo Metropolitan Government, for a minimum duration of 15 years. […]
Health Media Network (HMN), a leading digital Point of Care media company, today announced it acquired the rights to PetCARE Television Network, LLC, ("PetCARE TV") from Saddle Ranch Media, Inc. […]
The OAAA OOH Media Locator is the most comprehensive guide to out of home (OOH) media options across the entire US. It allows any advertiser or ad agency to: Quickly identify OOH media options by format and geography Search by CBSA or DMA in the US Export search results in an Excel file Check out this time-saving feature for OOH media planners and buyers by visiting the "OOH Media Locator" today! […]
The Dallas Police Association and Clear Channel Outdoor are using billboards to send a message of unity after last week's fatal ambush on Dallas officers. A pair of digital billboards promoting their message will be displayed around Dallas. […]
Canada's largest Out-of-Home (OOH) advertising company and the exclusive supplier for advertising on the Toronto Transit Commission's (TTC) transit system, announces a new station domination for TD Canada Trust in the TTC's Bloor-Yonge Station. Running until the end of July 2016, the campaign showcases the Samsung 40" smart TV that new clients can receive when they switch to TD Canada Trust. […]
Raspberry Pi digital signage has been around for a few years. Because of the low price tag to Raspberry Pi, many think of it as the easiest, lowest barrier to entry hardware solution for their digital signage needs. And if that were the assumption, I think you would be wrong. […]
The EF1 series, available from July 2016, focuses on high image quality, reliability, and self-contained functionality in an IPS panel. Each features a built-in USB media player, eliminating the need for a set-top box or a connected PC for basic functionality. It’s also possible to have synchronised playback on multiple screens using the USB media player, when connected via LAN and a hub. […]
In a short span of time, Chennai’s metro operations have become a branding hotspot with local, national and international companies advertising to target users. With names such as Arun ice cream, Reliance Trends, Maruti, ITC, Renault, Motorola and Ford among others on board, out-of-home agency JCDecaux is set to give the necessary splash for brands via Chennai Metro Rail Limited (CRML). […]
Guest Post: Irfan Khan, Skykit Highly successful digital signage campaigns don’t spring into the world fully formed, like Athena from Zeus’s forehead. Instead, they require careful planning. Irfan Khan An example of this is a newly installed digital signage display at the San Francisco International Airport. It’s bringing in sweet profit increases at See’s Candies. […]
This is about as low-rent as I’ve seen for digital signs in a retail environment, save for TVs and DVDs/VCRs just plopped on tables or shelves. These are digital photo frame black-taped into coroplast frames, running endlessly repeating product promo loops (with tinny audio) in the cleaning supplies aisle at my local Canadian Tire. […]
This looks kind of amazing – 12 football fields worth of digital visuals on LED and projection in the new Meraas City Walk market in Dubai. Overall, the Meraas project involves more than 30 LED installations in 21 different formats and nearly 30 high-res projectors totalling over 80 million pixels. It’s easily one of the most ambitious digital installs done to date, globally. […]
The past 18 months have seen a renewed focus on discovery and exploration within OOH, guided by new technology and advances spawning fresh interest in the sector from outside and within the advertising industry. […]