In this four-part series, AdNews explores the brave new world of outdoor. Imagine a billboard that interacts with individual pedestrians, offering them compelling content to complement a sales message and then allow marketers to track the user journey from footpath to transaction. […]
JCDecaux has said the UK's vote to leave the European Union may impact further on the already delayed rollout of London's new digital bus shelter screens. JCDecaux cited concerns over Brexit in its third quarter results today, reporting a 3.4% in organic revenue growth – far less than the 10.5% it reported in Q1. […]
Shares in JCDecaux have dropped 7.5 per cent this morning after the French outdoor advertising group said it is likely to cut back its UK investment plans amid Brexit-fuelled economic uncertainty. […]
French outdoor advertising company JCDecaux (JCDX.PA) is planning to reduce investments in Britain following the country's vote to leave the European Union, its co-chief executive said on Thursday. The family-run company said it would review the number of screens it is installing in Britain following the "Brexit" vote in June. […]
Mentos launched a new campaign for NOWmints with multiple weather triggered digital out-of-home ads. Mentos wanted to target different flavors at certain times of the day that matched the weather and the mindset of consumers. The weather trigger aspect of the campaign is to heighten brand recall and awareness to the ad. […]
Posterscope’s Outdoor Consumer Survey profiles thousands of consumers across the nation and explores their media consumption behavior and attitudes to Out-of-Home advertising. Social Media Influencers are a highly sought after segment in the market. They have a large following on social media and share and post various amounts of content. […]
Adjusted revenue for the six months ending 30th June 2016 increased by +10.8% to €1,617.3 million from €1,459.7 million in the same period last year. On an organic basis (i.e. excluding the negative impact from foreign exchange variations and the positive impact from changes in perimeter), adjusted revenue grew by +6.6%. […]
The outdoor advertising company has leased two tower full floors, totaling 46,537 sq. ft. JCDecaux will occupy the entire 73rd and 74th floors of the World's Most Famous Building. […]
Summary: Outfront's recent deal with SigFox highlights the huge potential for Data Services at Billboard Companies. Adding Small Cell and Macro Cell to existing Billboard infrastructure has tremendously positive economics. LAMR and OUT are both strong Buys, but I prefer OUT due to the current SigFox / Diamond Communications agreements in place. […]
We’ve had the hardware and software revolution thanks to major investment across Out of Home’s digital media estate. Now it’s time for the creative revolution! A rich and diverse Digital Out of Home landscape is now in place, bursting with possibility and unfettered by the constraints associated with the traditional medium. […]
In anticipation of the August 19 release of Nine Lives in cinemas and encourage consumer engagement, Posterscope, Exterion Media and MKTG executed a consumer experience that included a competition to win Nine Lives soft-toys, further promoting the film release. The activation took place in a Pokémon Go hot-spot and Pokémon hunters arrived in multitudes, looking for their latest catch. […]
If you were at InfoComm last month, one thing you may have noticed oddly AWOL was the transparent OLED technology the company showed earlier in the year at ISE in Amsterdam, and also at Digital Signage Expo. I heard quietly at InfoComm from a Samsung contact that OLED, in Samsung’s view, wasn’t ready for the commercial space. […]
The Montreal-based digital signage software firm BroadSign has taken the somewhat unusual approach of announcing to its industry brethren that it’s going after a company it regards as a patent troll. I’ve asked BroadSign what industry cooperation might entail, but have not heard back. […]
The investment in a new production line will give LG Display, a supplier of mobile phone displays to Apple Inc., the ability to ramp up mass production in the second half of 2018, as technology companies increasingly turn to OLED displays for the screens in smartphones, tablets and smartwatches. […]
Younger users, as well as those who live in cities in Canada, saw more outdoor ads. Despite the rise of digital options for out-of-home ads, internet users in Canada were more likely to have seen static billboards within the past week than any other type of outdoor placement, according to January 2016 research. […]