Editors’ Picks

The aftermath: vandals inadvertently prove the effectiveness of OOH advertising (Central Penn Business Journal)

The folks at Brandalism feel that outdoor advertising is unavoidable (can't turn the page or flip the channel, they explain in a video) and, therefore, an affront to society. Of course, it is also the easiest form of advertising to subvert because it is static and accessible, but let's not quibble over tactics here. So, what's the damage? […]

cpbj.com
Fri, Jan 8, 2016 at 5:28 PM

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2016: A look at the digital signage year ahead (DSToday)

What experts think will be the biggest trends of 2016 and the hottest stories of the year to come. […]

digitalsignagetoday.com
Fri, Jan 8, 2016 at 5:27 PM

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Bring the future to the present with outdoor display walls (Embedded Computing Design)

LCD walls are becoming popular as a futuristic solution in both system design and construction. Take for example, The Cosmopolitan Hotel in Las Vegas, where the visual experience is transformed and elevated, with the lobby covered mostly with immersive displays broadcasting high-definition video contents. It becomes immediately apparent that this hotel is different from the competition. […]

embedded-computing.com
Fri, Jan 8, 2016 at 5:20 PM

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5 New Year’s digital signage resolutions to take retailers into 2016 (DSToday)

2015 was the big boom the digital signage industry had been waiting for, with many brands embracing the digital evolution by integrating digital signage and interactive digital solutions in-store. For those who have started their digital journey, well done — you are one step ahead of many. For those who haven't, or are just beginning the journey, make it your New Year's resolution to start now. […]

digitalsignagetoday.com
Fri, Jan 8, 2016 at 5:14 PM

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5 Reasons Why Times Square NYE is the OOH Industry’s Superbowl (Posterscope USA)

Since the very first iron and wood ball lowered at One Times Square on NYE over 100 years ago, the event has been the universally recognized symbol of welcoming the new year. All eyes (literally) are on the 230+ digital screens peppering the Times Square area, and the event is the yearly showpiece for many global advertisers. For the Out-of-Home industry this is our Superbowl. […]

usa.pioneeringooh.com
Fri, Jan 8, 2016 at 4:07 PM

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Digital Signage at Family Entertainment Centers (DSConnection)

The number-one item driving traffic and party guests to local entertainment centers is digital signage. […]

digitalsignageconnection.com
Fri, Jan 8, 2016 at 2:35 PM

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Eurostar’s January Sale OOH Campaign (Pioneering OOH)

Eurostar has launched its January Sale campaign, which is currently live across a number of environments in London and Birmingham. The campaign aims to inspire people to start the New Year in style by ticking off European locations that consumers have always wanted to go to, but haven’t got round to visiting yet. The four routes that Eurostar are promoting are Lyon, Bruges, Brussels and Paris. […]

pioneeringooh.com
Fri, Jan 8, 2016 at 5:46 AM

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Taproot Dentsu creates a campaign to boost OOH advertising in India (Adobo Mag)

Taproot Dentsu launched a campaign during an outdoor industry gathering OAC (Outdoor Asia Convention) where around 400 industry leaders across India had gathered, the campaign highlighted the ‘Power of Outdoors’. Conceptualized by Taproot and brought to life by the veteran advertising professional and ace photographer, Prashant Godbole, the campaign serves to reinvigorate the outdoor medium. […]

Fri, Jan 8, 2016 at 5:21 AM

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Posterscope’s Glen Wilson on the year ahead for OOH advertising

The stage is set for a transformative year, thanks to significant investment, the Smart Cities initiative and robust audience data. The out-of-home sector has been tremendously resilient throughout the recessionary years, showing consistent growth driven by its fundamental benefits. In an ever-fragmenting media landscape, you can still reach pretty much the entire population, all at the same time. […]

campaignlive.co.uk
Fri, Jan 8, 2016 at 2:08 AM

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Lamar Advertising pays Clear Channel USD458.5M for 5,500 billboards, entrance into five major US DOOH markets (Business Report)

In a mammoth $458.5 million deal that closed today, Baton Rouge-based Lamar Advertising Co. has purchased more than 5,500 outdoor signs and digital displays in five major U.S. markets from Clear Channel Outdoor Holdings Inc. […]

businessreport.com
Fri, Jan 8, 2016 at 2:07 AM

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European Public Display market according to Meko (invidis)

Bob Raikes, Managing Director – Meko Ltd, comments on the “S curve” growth, which has not stopped yet for Public Display. The Public Display market in Europe has been showing good growth compared to many other technology markets. It took some time to get going, with growth slower than many hoped from 2004 to 2008. […]

invidis.de
Fri, Jan 8, 2016 at 1:43 AM

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Eased rules allow Seoul version of Times Square digital signage (Korea Herald)

The government earlier this week lifted ad regulations to create a Korean version of New York City’s Times Square as part of its efforts to boost the ad industry and attract more visitors, officials said. The Interior Ministry said Monday it had eased the rule to create a zone where outdoor digital screens and billboards can freely be installed without any restrictions on types or sizes. […]

koreaherald.com
Fri, Jan 8, 2016 at 1:30 AM

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APAC region’s DOOH ad operator QMS Media converts to BroadSign’s digital signage software

Network converts Australian displays and deploys new screens in New Zealand and Indonesia. Melbourne, Australia.QMS Media Limited, a leading outdoor media company in the Asia Pacific region, has chosen BroadSign International, LLC’s DOOH platform to power its advertising network. […]

Fri, Jan 8, 2016 at 1:28 AM

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Beacons: DOOH Operator Risks and Rewards (Linkedin)

Beacons can help bridge the gap for Digital Out-of-Home (DOOH) operators and drive one-to-one mobile engagement with their customer's core audience. […]

linkedin.com
Fri, Jan 8, 2016 at 1:27 AM

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The experts’ picks for digital signage in 2015 (DSToday)

We turned to a panel of industry experts to ask them what they thought were the biggest stories or trends in the industry in 2015, which we're presenting here — and what they forecast to be the biggest trends of this year, which we'll be presenting tomorrow. […]

digitalsignagetoday.com
Fri, Jan 8, 2016 at 1:20 AM

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