How OOH Advertising Helps Fuel the Powerball Jackpot (iHeart Billboards)
The Powerball jackpot has swelled so quickly that it has outpaced some of our billboards. LED displays can only go up to $999 million. […]
Wed, Jan 13, 2016 at 5:41 PM
Editors’ Picks
Wednesday, January 13, 2016 Wed, Jan 13, 2016
Wed, Jan 13, 2016 at 5:41 PM
Digital signage: how to manage a complex and widely spread network (Installation International)
Previously we considered the impact falling margins is having on integrators and looked at the importance of digital signage having relevant and engaging content. Here Steve Montgomery observes how signage networks are getting more complex and being developed with greater levels of interactivity. […]
Wed, Jan 13, 2016 at 5:19 PM
Reed v Gilbert and Why It Matters To OOH Ad Industry (Billboard Insider)
Gabe Oliverio of Johnsen Fretty told Insider recently that Reed versus Gilbert and its aftermath of sign code challenges will be the most talked about out-of-home topic in 2016 and maybe for 2017. Here’s a review of the case and why it’s important for your billboard company. […]
Wed, Jan 13, 2016 at 4:29 PM
16:9: Looking Ahead To ISE
I’m starting to get my head together for what will be my first time at Integrated Systems Europe, which is in Amsterdam in less than a month. Flight booked. AirBnB place arranged. […]
sixteen-nine.net
Wed, Jan 13, 2016 at 10:44 AM
Wed, Jan 13, 2016 at 10:44 AM
CES 2016: Advertisers can expect more from immersive experiences and connected objects (Campaign)
If there's one thing that differentiated CES 2016 from other years, it is the scale. CES 2016 was by far the biggest to date; 180,000 attendees and 20,000 new products launched by 3,600 exhibitors. […]
campaignlive.co.uk
Wed, Jan 13, 2016 at 7:33 AM
Wed, Jan 13, 2016 at 7:33 AM
Ocean Outdoor Launch The Monument, Newcastle (Pioneering OOH)
First full-motion digital external screen at the heart of Newcastle’s retail centre. Full-motion digital screen targeting the most affluent area in Newcastle, gives access to North East affluent shoppers and commuters. […]
pioneeringooh.com
Wed, Jan 13, 2016 at 7:23 AM
Wed, Jan 13, 2016 at 7:23 AM
Tuesday, January 12, 2016 Tue, Jan 12, 2016
OAAA Celebrates 125 Years of Serving OOH Ad Industry
2016 marks the 125th anniversary of the Outdoor Advertising Association of America (OAAA). To celebrate, the association is looking back on OOH advertising and the trade organization that has helped drive its success for the last 125 years. In the beginning, American roadside advertising was generally local. […]
oaaa.org
Tue, Jan 12, 2016 at 8:08 PM
Tue, Jan 12, 2016 at 8:08 PM
Top Digital Signage Content Management Trends for 2016: February 10, 2016 (A Google Hangout by DSF)
With each new year comes a landslide of predictions and trends to guide us into the new year. While we don’t pretend to know the answers, we have assembled a panel of digital signage veterans to share their insights and opinions on some of the common questions surrounding content for digital signage: -Is HTML5 here to stay? -Open Source - how does it apply to digital signage? […]
Tue, Jan 12, 2016 at 8:07 PM
Digital signage: content creation and implementation (Installation International)
With margins on digital signage hardware falling, can system integrators add value to installations and generate ROI by advising on content creation and implementation? Steve Montgomery finds out. The concept of digital signage has grown and developed over the past decade from virtually nothing to a major business. […]
Tue, Jan 12, 2016 at 8:05 PM
Digital Signage in Retail 101 (White Paper by Mvix; DSToday)
Although it’s easy to think of digital signage as simply a replacement for printed promotional material, that’s just the beginning. Digital signage in a retail environment can serve both as an additional salesperson and an extension of the retailer’s brand. […]
digitalsignagetoday.com
Tue, Jan 12, 2016 at 8:04 PM
Tue, Jan 12, 2016 at 8:04 PM
Education Opportunities Abound at DSE (DSConnection)
With nearly 100 hours of education in just two days, DSE offers sessions for everyone from absolute rookies to industry veterans. […]
digitalsignageconnection.com
Tue, Jan 12, 2016 at 5:03 PM
Tue, Jan 12, 2016 at 5:03 PM
oOh!media expands to 30 shopping centres (PR)
oOh!media today announced it has secured further long term contracts with shopping centre owners of key retail locations in New Zealand boosting its offering to a total of 30 centres. The contracts include new agreements with Tinline Property Group and Talavera Property Group, and the extension of existing agreements with AMP Capital. […]
Tue, Jan 12, 2016 at 4:48 PM
blowUP media acquires German market leader in large-format advertising on German autobahns (blowUP media)
Düsseldorf, blowUP media GmbH has acquired B.A.B. MaxiPoster Werbetürme GmbH. The company specializes in large-format advertising on German autobahns (expressways), and is the market leader in the segment. […]
blowup-media.com
Tue, Jan 12, 2016 at 4:15 PM
Tue, Jan 12, 2016 at 4:15 PM
With Téo Taxi, Quebecor Media Out of Home offers a new advertising vehicle (OMAC)
Quebecor Media Out of Home will soon make new advertising platforms available to advertisers on Téo electric taxis, which will be introduced in Montréal in March 2016 after a breaking-in period that is beginning now. […]
omaccanada.ca
Tue, Jan 12, 2016 at 3:48 PM
Tue, Jan 12, 2016 at 3:48 PM
How to Plan for The Life-Cycle Of A Digital Signage Network: January 13, 2016 (A Google Hangout by DSF)
While everyone would love for their digital signage to last forever, the reality is that with any technology it needs continual upgrades and maintenance. Our panel of industry experts will share their guidance on: How often should I upgrade my media players? What lifespan should I expect out of my LED display and how can I prolong it? […]
Tue, Jan 12, 2016 at 2:32 PM