Editors’ Picks

Mvix unveils app that turns the USD 39.99 Amazon Fire TV stick into an HD digital signage player (Mvix)

Mvix has launched a feature-rich digital signage app that turns the Amazon Fire TV into a digital signage player to power a display network. With the app, the hardware requirements for digital signage are simplified to a $39.99 Amazon Fire TV Stick which turns any TV into an HD digital signage screen. The Mvix Andros App is vailable on the Amazon AppStore. […]

mvixdigitalsignage.info
Thu, Aug 18, 2016 at 7:31 PM

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US Digital Out-of-Home Media Spending Shows Strong Growth (Marketing Charts)

US digital out-of-home media revenues climbed by 11% last year to $2.71 billion, representing the fastest growth rate in 5 years and a rebound from the previous year’s sluggish growth rate of 3.1%, reports PQ Media. Digital out-of-home (DOOH) seems to be making inroads in the battle for consumers’ attention. […]

marketingcharts.com
Thu, Aug 18, 2016 at 7:24 PM

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Behind the scenes of the Coca-Cola DOOH campaign “What is in a name?” (Jeff Tan, via SarderTV)

Jeff Tan discusses a Posterscope advertising campaign for Coca-Cola. He talks about the target audience for the campaign and the different companies that Posterscope partnered with for this successful advertising effort. […]

Thu, Aug 18, 2016 at 6:43 PM

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16:9: Size Matters In Digital Signage

Guest Post: Stuart Armstrong, ComQi To get the most out digital signage in retail settings, keep two key words in mind: Size Matters. Stuart Armstrong That doesn’t mean bigger is better. What matters is using screen sizes that suit the setting, dynamics and purpose. […]

sixteen-nine.net
Thu, Aug 18, 2016 at 10:54 AM

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16:9: How To Skirt City Billboard Bans, Using Projection Mapping

Here’s an interesting way to get around a city’s billboard advertising laws – use projection and make the windows of rented commercial space the billboard. That’s what Citibank has done at its high profile branch on Faria Lima Avenue in São Paulo, Brazil. […]

sixteen-nine.net
Thu, Aug 18, 2016 at 10:00 AM

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Warc: Consumer attention greater out of home

Humans are hard-wired to pay more attention to their surroundings when not at home, meaning they are significantly more alert to out-of-home messaging and significantly more inclined to act as a result, research has shown. […]

warc.com
Thu, Aug 18, 2016 at 7:21 AM

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How To Sell Your Digital Billboard Ad Space Effectively (Daktronics)

What is different about the Daktronics approach to selling ad space compared to the rest of the industry? Chaz: While others may offer a control solution, we have created our own with a proprietary ad grid. This grid lets our customers decide how much money they would like to make. […]

blog.daktronics.com
Thu, Aug 18, 2016 at 7:16 AM

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Outsmart downsizing will not be a problem for OOH (Campaign)

OOH is for the most part a sector in rude health with revenues rising and almost all the main players continuing to invest heavily in new digital inventory, research and marketing. […]

campaignlive.co.uk
Wed, Aug 17, 2016 at 8:25 PM

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AdAge: The Next Big Mobile Ad Platform — Your Car

How Marketing Will be Impacted by Self-Driving Cars. Out of home. Billboards have traditionally been an effective though constrained medium due to the lack of time drivers can look at them. […]

adage.com
Wed, Aug 17, 2016 at 8:14 PM

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Wrapify Is Taking A Bite Out Of OOH By Turning Cars Into Moving Billboards (AdExchanger)

Wrapify is an app that, like its competitor StickerRide, connects consumer drivers and brands looking for exposure. The drivers have their vehicles sheathed in an ad and get paid per mile for driving in specific areas laid out by the advertiser. […]

adexchanger.com
Wed, Aug 17, 2016 at 8:01 PM

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Outdoor advertising at Cannes Lions 2016 (Bizcommunity)

Outdoor was the most popular category at Cannes this year with a total number of 5367 entries. Out of this 127 Lions were awarded. “The issues that are leading to failure are not new and include, for example, creative unsuitable for Outdoor. […]

bizcommunity.com
Wed, Aug 17, 2016 at 7:49 PM

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Facial recognition – a powerful ad tool or privacy nightmare? (Guardian)

It may sound like science fiction but tech that identifies VIP shoppers could soon be used for customer loyalty schemes. Clear Channel, reveals that experiments have been taking place to determine if adverts can be altered according to an onlooker’s mood. […]

theguardian.com
Wed, Aug 17, 2016 at 7:45 PM

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16:9: 6 Benefits Of Cloud-Based Digital Signage

Guest Post: Irfan Khan, Skykit When a company goes down the path of planning, building and launching a digital signage solution, the people behind it are going to hit a big fork in the road, making them decide what kind of software platform to use: on-premise or cloud-based. […]

sixteen-nine.net
Wed, Aug 17, 2016 at 9:17 AM

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OOH Advertising: A Global Outlook (OAAA, FEPE)

OOH's position as the oldest and most static of advertising mediums (both literally and figuratively) has been changed forever with the arrival of Digital Out of Home (DOOH). DOOH has given our industry a massive shot in the arm globally. We have gone from being the slowest deliverable medium to being the fastest, even ahead of TV. […]

thoughtleadership.oaaa.org
Tue, Aug 16, 2016 at 6:05 PM

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OOH Leads in ‘Time Spent with Media’ Growth (Linkedin)

Borrell Associates reports OOH will lead all traditional media in consumer time spent growth from 2013-2018 with an increase of 5 percent. All other traditional media are declining, except Cable TV, which it projects will show modest growth of less than 1 percent. […]

linkedin.com
Tue, Aug 16, 2016 at 6:01 PM

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