How the Rise of Robotic Cars Will Transform the Ad Industry (ExchangeWire)
Outdoor display ads will evolve or die out. When self-driving vehicles are on the road, drivers won’t be paying as much attention to billboards as they do now. Outdoor display ads will have to change radically to ensure they’re not just communicating a single marketing message; they’ll need to be much smarter, interactive, and targeted. […]
Wed, Oct 12, 2016 at 12:41 AM