Editors’ Picks

Barry Frey: TV or Not TV, That Is the Question for DOOH Media (Media Village)

When you're watching content from the likes of NBC, ABC, CBS or ESPN while sitting in a taxi, pumping gas, getting your hair done in a salon or riding the PATH train between New York and New Jersey, are you watching TV? It sure seems like it, doesn't it? It's easy to see why these agreements are appealing to all parties. […]

mediavillage.com
Tue, Feb 9, 2016 at 5:08 PM

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ISE 2016 show preview: technology drives its transition (AV Interactive)

The AV industry constantly transitions as technological developments drive both progress and obsolescence. It’s therefore crucial that ISE’s format reflects these changes, Mike Blackman tells Zoe Mutter. One of the most prominent themes of ISE 2016 is IT in AV as these two worlds, which were once very separate, move together and interconnect. […]

avinteractive.com
Tue, Feb 9, 2016 at 7:20 AM

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Kym Frank: What to Expect at TAB/OAAA’s BIG Picture Conference (OAAA Outlook)

The 2016 TAB/OAAA Out of Home Media Conference & Expo will take place on April 18-20 at the legendary Boca Raton Resort & Club in Boca Raton, FL. […]

oaaa.org
Tue, Feb 9, 2016 at 1:09 AM

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OOH, Billboards and the Future of Outdoor Advertising (DandAD)

By Nadja Lossgot, AMV BBDO. Outdoor Advertising is here to stay. What’s more, it will outlast other forms of media which are currently under threat. […]

dandad.org
Tue, Feb 9, 2016 at 12:27 AM

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ISE 2016: Digital Signage Summit Tuesday, Feb 09

Mike Blackmann, Managing Director der ISE, will today officially open the Integrated Systems Europe 2016. At this year’s trade show, which will be for the first time four days long, over 60.000 visitors are expected. More than 1.000 exhibitors, from which more than 400 are Digital Signage companies, will present their new portfolio in the RAI Amsterdam. […]

digitalsignagesummit.org
Mon, Feb 8, 2016 at 6:25 PM

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Andrea Varrone: DSE is beyond any competition in the digital signage market niche

A few weeks before the world's largest digital signage trade event I spoke with Andrea Varrone, Show Director at Digital Signage Expo. Andrea shared what's new this year at the DSE, which will take place on March 15-18 in Las Vegas, NV. [caption id="attachment_794" align="alignnone" width="400"] Andrea Varrone, Show Director at DSE[/caption] NU: How has DSE grown since it began? […]

Editorial
Mon, Feb 8, 2016 at 5:35 PM

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Ask the Board: How to Create Scalable DOOH Campaigns (DSConnection)

Digital out-of-home provides size and scope as an amazing canvas on which to create and convey ideas that scale. What advice would you give to those developing and implementing scalable innovative creative campaigns? […]

digitalsignageconnection.com
Mon, Feb 8, 2016 at 8:27 AM

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How Kinetic redefines OOH advertising with programmatic and mobile (Campaign India)

Kinetic Worldwide's Mauricio Sabogal and Suresh Balakrishna tell us about the agency's programmatic launch, how it intends to get mobile phones and billboards talking, and unlock the value of those interactions for marketers. How big an issue is measurement? How does the scenario in India compare with more evolved OOH advertising markets? […]

campaignindia.in
Mon, Feb 8, 2016 at 12:29 AM

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The Australian: Stock market indicates bright future for OOH advertising as early buyers benefit

CEO of oOh! Media Brendon Cook says traditional media companies showed a lack of vision and understanding of the buoyant outdoor advertising busi­ness after passing on the ­opportunity to buy in to the sector cheaply a year ago. CHAMP Private Equity floated oOh! […]

theaustralian.com.au
Sun, Feb 7, 2016 at 3:35 PM

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16:9: Looking Ahead To ISE

Integrated Systems Europe is a trade show I’ve regularly thought about attending, but have never done – much of that owing to it being on the other side of the Atlantic Ocean. But … I’d heard enough about ISE that I finally went ahead and did it, and will be there next week for the show. […]

sixteen-nine.net
Sun, Feb 7, 2016 at 3:34 PM

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Adshel: mobile and OOH are a ‘match made in heaven’ (Adnews)

The phrase "OOH and Mobile: A Match Made in Heaven" was first coined in the article The State of OOH Advertising, 2015 on August 26, 2015 in Digital Signage Advertising blog [Ed.] Adshel CEO Rob Atkinson says 2016 will be the year mobile becomes more prevalent in the industry, and the outdoor business is eyeing its role in screen strategy. […]

adnews.com.au
Sun, Feb 7, 2016 at 3:31 PM

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“How personal screens drive the success of your public displays” – a Digital Signage Summit Presentation at @ISE 2016 (DSS)

Jody Smith, BroadSign International: “Mad About Mobile: How personal screens drive the success of your public displays”. Engagement through mobile has never been greater and this can work to your company’s benefit if the combination of digital signage and mobile technologies create a seamless and comprehensive user experience. […]

digitalsignagesummit.org
Sun, Feb 7, 2016 at 3:15 PM

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“The Store as the Place for a Limitless Experience”: a Digital Signage Summit Presentation at ISE 2016 (DSS)

Giovanni Flore from Benetton Group will deliver fascinating business insights about the ROI of digital signage, how to run effective campaigns and the price of being an early digital signage adopter at Digital Signage Summit Kick-off Sessions @ISE. […]

digitalsignagesummit.org
Sun, Feb 7, 2016 at 3:10 PM

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Billboards go up in support of law enforcement as fifth week of Oregon standoff comes to an end (Oregon Live)

Meadow Outdoor, the company offered to put up two billboards for free, Alfstad said. One of the billboards reads "Our heroes making Harney County proud" next to a picture of officers in front of the Harney County Sheriff's Office. The other billboard reads "We are Harney County We have our own voice. […]

oregonlive.com
Sat, Feb 6, 2016 at 7:18 PM

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OOH Trend Alert – Digital Displays and Sports Collide (Daktronics)

In light of Football’s Big Game this Sunday, we thought it appropriate to take a look at the opportunities and revenue that might be achieved through a relationship between digital advertising display owners and the sports industry. […]

blog.daktronics.com
Sat, Feb 6, 2016 at 5:34 PM

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