San Antonio-based Clear Channel Outdoor Holdings Inc. (NYSE:CCO) today reported financial results for the fourth quarter and full year ended Dec. 31, 2015 that showed gains in its Americas and International segments. […]
Kinetic Worlwide, WPP’s giant out of home agency is launching ‘Social Amplification Score’ (SAS – ha) which claims to be the world’s first measurement tool that allows brands to attribute consumers’ social media interactions directly to OOH spend. So if you spend a lot they tweet a lot seems to be the theory. […]
Why do large chains have more difficulty getting digital menu boards right than small chains? In the past 25-plus years that I've been involved with digital menu boards I've seen a very large number of installations. Many of them I reviewed as consulting projects for clients, but most just for my own education and experience. […]
This year’s Consumer Electronics Show (CES) highlighted four trends and opportunities generating buzz in 2016 – the Internet of Things (IoT), secure workforce mobility, digital signage and virtual reality. All of these have moved well past the incubation stage and are making a real impact for businesses, driving innovation and simplification. […]
The new technologies and product advancements that I expect to see at Digital Signage Expo 2016. 4K (and higher) Media Players: Content is and will always be king. However, the better your content is presented, the longer you can capture your guest's attention and convey your message. […]
Be smart and have a plan. Part of having a plan is identifying ahead of time what you want to accomplish at Digital Signage Expo. Are you looking for a new Content Management System (CMS)? […]
GUEST POST: Tim Griffin, Userful We all understand the Wow Factor that comes from a beautiful, people-stopping video wall. But few people, even within the digital signage industry, understand what’s going on behind those bright, shiny screens. […]
The visual layer of communication helps MGM Resorts International increase revenue and provide better customer experiences. […]
Skip Beloff and Maarten Dollevoet have been promoted to senior vice president and vice president, EMEA, respectively. […]
Here are the top three Creative Solutions campaigns worldwide as voted by JCDecaux teams around the world. Winner: Pretty Shady, JCDecaux Australia. […]
London Heathrow, Europe’s busiest international airport, has undergone a complete upgrade of its digital network. JCDecaux Airport have installed 181 brand new digital screens across terminals 3, 4 and 5 to bring them in line with the cutting edge technology used in terminal 2, Heathrow’s newest terminal. […]
Kinetic Worldwide is teaming with tech and analytic shop Fuel Intelligence to launch the "Social Amplification Score" (SAS) that the firms claim can attribute consumers’ social media interactions directly to out-of-home (OOH) media spend. The platform works by using propriety algorithms and software to analyze social media data across Twitter, Facebook, Instagram and Tumblr. […]
Kinetic Worldwide, a specialist in activating on-the-move audiences through location-based media, announced the launch of Social Amplification Score (SAS) powered by FUEL Intelligence, an analytics and technology specialist, the world’s first measurement tool that allows brands to attribute consumer’s social media interactions directly to an out of home (OOH) media spend. […]
One traditional media category that did fare well in January: out of home. It posted an 11 percent gain, with ad categories including prescription pharmaceuticals, TV networks and entertainment seeing year-to-year growth of at least 38 percent. […]
The new, exclusive partnership gives U.S. based advertisers and agencies access to PATTISON's extensive portfolio of OOH advertising products across 200 Canadian markets coast to coast, including all major metropolitan areas through Media-Corps. The company has been an established OOH leader in Canada for over 100 years. […]
