44% of planners said they had recommended media plans that combine DPB/DOOH and mobile over the prior 12 months. […]
A perfect storm of declining profits, adblockers and banner blindness, has seeded digital out-of-home (OOH) as one of the marketing channels that are experiencing consistent growth. Digital OOH is booming, signalling a broader shift away from traditional advertising formats into newer, more innovative channels that inspire creativity. […]
The music industry has changed irrevocably over the past decade, much like Out of Home, both tied to developments in technology & digitisation. The ability of digital out of home (DOOH) to deliver real-time dynamic communication & its natural partnership with social media & mobile has heightened the relevance for both the record labels and the consumer. […]
A study last month by Ocean Outdoor found that 83% of senior agency folk believed OOH to be ‘the most tech savvy platform’. As an impassioned voice for all things Out-of-Home – I often run sessions within ad agencies covering the creative opportunities that OOH affords, as well as its ability to play well with other ad tech and channels. […]
Uses both crowd detection and facial recognition software. Custom software allows the ad to detect each time a passerby turns to gawk at the car, and the screen displays a running tally. In just two days, the “head count” approached 15,000. […]
In this emerging advertising landscape, out-of-home media can capitalize and drive forward the growing trend of localizing advertisements for specific communities. People spend 70% of their time out of home, and I’d argue that protestors and rally-goers spend even more. This provides an opportunity for brands to align with causes that are important to their customer base. […]
Millennials have been the largest age group driving the increase in visits and, ergo, profits for fast casual restaurants, and more than one-fifth of Gen Z's budget goes toward food. For fast casual brands, a few key digital signage strategies can help engage younger customers and attract their business. […]
For the first time in the history of the survey, the percentage of planners (61%) who included DPB/DOOH in their media plans in the prior 12 months shot well past the 50% mark. Last year's figure was just slightly over 50%. At the same time, the outlook for future DPB/DOOH spending growth is bright, with 94% of planners saying they will be spending the same or more over the next three years. […]
Valentine’s Day offers a unique opportunity for businesses. Consumers, both male and female, will be on the lookout for special deals, discounts, and offers to help them find the perfect gift without breaking their post-holiday budgets. This is where Valentine’s Day digital signage templates enter the picture. […]
When Samsung came out with its Smart Signage series in early 2013 there were lots of people casting serious doubts about the notion of all-in-one pro displays going anywhere. And the combination of underpowered processors and hard to work with software didn’t help boost much confidence. […]
Even more encouraging were the comments highlighting the rising effectiveness of “other mass media” which showed that the effect of adding OOH on “very large business effects”, i.e., profitability, has virtually doubled since 2014 compared to their preceding studies (27% versus 14%). […]
ISE is now in full roar in a wet and now chilly Amsterdam. I’ve only been in 2 or 3 of the 14 or so halls at this crazy maze of a convention space, but have already seen and heard some interesting things. LG, like last year, is kinda killing it with their OLED eye candy – with the booth so full this morning I gave up o trying to wade in. […]
KineticX will work with early to mid-stage startups and will focus primarily on those with relevance to contextual marketing, digital screen technology, deep learning, AI, hyper-local technology, projections and holograms, and the Internet of Things. The division will support start-ups by building revenue-generating relationships with established brands. […]
A startup that allows ridesharing drivers to earn additional income through advertising inside their vehicles is suing the City of Chicago for its ordinance that prohibits ads inside Uber, Lyft and other rideshare cars. Vugo, a two-year-old startup founded by former Chicago resident James Bellefeuille, is suing the city along with the Liberty Justice Center. […]
DOOH Lets You Stick With Your Customer Every Step Of The Way. Connected self-driving cars will deliver captive audiences for marketers; after all, you can’t get more captive than being in a self-piloting vehicle. With the driver freed up from actually driving, there is further potential for advertisers to reach consumers in motion. […]