How programmatic out-of-home can aid influencer marketing campaigns (Econsultancy)
One distribution option many brands probably haven't considered is influencer content delivered using programmatic out-of-home ads, which can be used to drive very specific actions among a target audience. This approach incorporates programmatic practices, and most importantly digital out of home (DOOH). […]
Mon, Nov 21, 2016 at 12:55 AM