Sunday, January 19, 2025

Editors’ Picks

Monday, November 21, 2016 Mon, Nov 21, 2016

Saturday, November 19, 2016 Sat, Nov 19, 2016

Friday, November 18, 2016 Fri, Nov 18, 2016

DOOH case study: Digital signage in harsh outdoor environments (DS Summit)

As the display is certified to IP68, the internal components completely protected from external elements such as water, dirt and dust. The operating temperature lies within the wide range of -40 ° Celsius to 60 ° Celsius, with the patented Dynamic Thermal Transfer System able to cool and heat the display passively. As a result, no filters, vents or fans need to be used. […]

digitalsignagesummit.org
Fri, Nov 18, 2016 at 4:25 PM

South Africa’s Out of Home Measurement Council (OMC) to launch national Roadside Outdoor Audience Data (ROAD) in early 2017 (Media Online)

With the ROAD data and the Quantum software planning, the OMC now facilitates the scientific planning of outdoor. It will be possible to plan a national campaign based on demographic targeting and assess its delivery in terms of reach and frequency, impacts and ratings and cost efficiency – all the metrics which planners apply to their assessment of other media. […]

themediaonline.co.za
Fri, Nov 18, 2016 at 1:05 AM

Thursday, November 17, 2016 Thu, Nov 17, 2016

16:9: Iconic London Phoneboxes Being Reimagined, Deployed As Ad Posters, Interactive Stations

These seem really clever – old but iconic London phone boxes replaced by interactive stations that are bankrolled by digital OOH ad posters one one of two sides. The stations are being put in by Clear Channel UK, and manufactured by Amscreen, which has come a very long way from the days of putting up butt-ugly hybrid LED readout/LCD displays at the cash counters of UK convenience stores. […]

sixteen-nine.net
Thu, Nov 17, 2016 at 12:25 PM

MediaPost: ‘The Economist”s DOOH campaign on NYC subway network

The ads will be displayed on 18 screens at five subway stations across the city: Fulton Street/Brooklyn Bridge, City Hall, 68th Street/Hunter College, 33rd Street - Herald Square and 14th Street & 8th Avenue. Users can tap the screen and enter their e-mail or phone number to receive a link to a free Economist article. The ads will run for 15 seconds every two minutes, for four weeks. […]

mediapost.com
Thu, Nov 17, 2016 at 7:40 AM

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