Digital signage hardware embraces both front-facing and ‘back-of-house’ elements of this medium that now proliferates everywhere you turn. Brenda Hodgson investigates the latest technology. Bringing the show to life. […]
The optimism towards the near future saw continuous positive growth. More then 60% of the polled companies are expecting a more favourable situation for their products and services in the summer. Encouragingly the Index is up by 5,5% compared to the same period in the previous year. […]
In mid-March, many of us in the industry attended Digital Signage Expo. It's a great opportunity to meet up with old friends, current partners and even our competitors. The show is an annual checkpoint where we take stock of where our industry currently is, and where it's headed. […]
It’s starting to look like the whole thing about the QSR business going to digital menu boards, because of FDA regulations, is going away. The QSR industry isn’t waiting on rules requiring that its menu-boards show calorie counts. Major operators are just going ahead and doing it. […]
A billboard that went up in Echo Park Monday is asking members of the Church of Scientology to reconnect with their estranged loved ones. “To my loved ones in Scientology … call me,” the billboard says. The billboard is in an effort to call attention to the church’s policy of disconnection, in which church members sever ties from non-church members. […]
Brands Link Outdoor and Mobile Marketing. Out-of-home advertising was the only traditional media business to grow last year, Magna Global said in its ad revenue forecast last December, citing "the superior yield brought in by digital panels as well as better measurement and trading metrics allowing OOH and cinema to tap into branding budgets and TV budgets." Spending on out-of-home ads in the U.S. […]
How digital out of home is exciting adland. Inspiring. Exciting. Versatile. […]
Posterscope’s Outdoor Consumer Survey profiles thousands of consumers across the nation and explores their media consumption behavior and attitudes to Out-of-Home advertising. Luxury Consumers are a highly sought after segment in the market. […]
Increasing urbanization and an unrivalled ability to make the most of digital and social innovation bring out of home advertising back to the top. Out of home (OOH) advertising – which targets consumers while travelling, shopping or otherwise engaged away from home – is one of the oldest known forms of advertising. […]
The out of home (OOH) advertising industry is: In transition; Proud of its capacity to adjust to change, and - Both optimistic and cautious about the future. Those are key take-aways from 50 interviews I just completed with OAAA principals (thank you interviewees for your time and honesty). […]
The Out-of-Home industry has wrapped up the first quarter of 2016 posting an increase of 18.2 per cent on net revenue year-on-year with $177.1 million, up from $149.8 million* for the first quarter in 2015. This success follows on from the all-time high revenue growth at the end of 2015, when revenue increased by 17.0 per cent over 2014. […]
Anyone in the digital signage business who shrugs off the interest in low-cost micro PCs and free/freemium software as hobbyists and church IT volunteers, equipped with almost no budget and stubborn natures, should keep these 116,200 things in mind. 116,200 page views, that is. […]
UK. Potential advertisers will be taken on a virtual reality journey through the entire passenger experience at Heathrow in JCDecaux Airport UK’s latest initiative to showcase opportunities. […]
The sixth edition of exchange4media’s annual OOH Conference and NEONS Awards culminated with the declaration of the winners of the coveted awards at a glittering ceremony in Gurgaon recently. In all, 52 awards were given away (including Popular Choice and Excellence Awards), which saw Milestone Brandcom and Mondelez International emerge among top winners. […]
Following a successful 6-month trial, installation has now begun with the CO-OP taxi line in Edmonton, which on completion will see more than 500 cars receive a TOPAZ digital signage solution. […]
