Editors’ Picks

Installation of the Week: Social-Out-of-Home Underlines Environmental Issues (DSConnection)

The WWF recently joined forces with TINT, a self-service platform that allows the display of any social feed anywhere, and Exterion Media for an elaborate social-out-of-home (SOOH) activation in the London Underground. Remember, this organization has nothing to do with professional wrestling, but rather with the wellbeing of our planet and the wildlife that inhabits it. […]

digitalsignageconnection.com
Wed, Mar 30, 2016 at 10:11 AM

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16:9: Foxconn Completes Acquisition Of Sharp

Taiwan’s Foxconn, the world’s biggest contract electronics manufacturer, agreed to acquire Japan’s Sharp Corp for about $3.5 billion. The company that, among many things, has huge manufacturing facilities in China making iPhones, is taking roughly a two-thirds stake in the Japanese display and electronics manufacturer. […]

sixteen-nine.net
Wed, Mar 30, 2016 at 8:52 AM

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Outdoor Ad Detects If You Have Fever (PSFK)

Take a thermo-selfie and show it to your boss as an excuse for not going to work. With the flu season in full swing, early detection of symptoms is a key to fast recovery. Theraflu wanted to create a tool which enables passersby to check if they have a fever quickly, without interrupting their daily commutes. […]

psfk.com
Wed, Mar 30, 2016 at 7:34 AM

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Road dangers, digital billboards linked (Capitol Weekly)

That conclusion by Berkeley-based Jerry Wachtel, a traffic safety consultant and one-time Federal Highway Administration staffer, came from his recent review of billboard distraction studies conducted everywhere from Denmark to South Dakota. […]

capitolweekly.net
Wed, Mar 30, 2016 at 7:20 AM

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How outdoor advertising works for the luxury market (Landor)

It would be very easy for luxury brands to over-index in favor of online marketing at the expense of outdoor, especially when competing for the attention of tech-savvy millennials. This, however, would be a mistake. Luxury brands sell aspirations and dreams, not just products. […]

landor.com
Wed, Mar 30, 2016 at 1:57 AM

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DOOH campaign: National appeal to cut veteran suicides uses new tap payment technology on digital ad screens (Campaign Brief)

The fundraising appeal - supported by technology that enables Outdoor advertising screens to collect donations - will support teams to help returned veterans overcome trauma suffered from their service and re-integrate with society. […]

campaignbrief.com
Wed, Mar 30, 2016 at 1:36 AM

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16:9 Audio: Post-DSE Impressions From Hughes Webinar

Here’s the audio track (below … click on the red Soundcloud arrow to get started) for that webinar I did Friday with the media solutions folks at Hughes. I joined Senior Marketing Manager Curtis Campbell and Mike Tippets, the VP of Media Solutions at Hughes, to share our collective thoughts on what we saw a couple of weeks back at Digital Signage Expo. […]

sixteen-nine.net
Wed, Mar 30, 2016 at 1:35 AM

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22Miles Wins 2016 Best of ISE Digital Signage Software Interface Award, According to RavePubs (MarketWired)

MILPITAS, CA - Industry Leading RavePubs.com sent reporters to EVERY booth/stand at ISE 2016 in Amsterdam to review and select the TOP products for the 2016 Best of ISE Awards. The results are in, and 22Miles wins Best Digital Signage Software & Interface. […]

marketwired.com
Wed, Mar 30, 2016 at 12:48 AM

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MediaPost: Few Marketers Using Mobile Marketing Strategies

Although marketers know mobile is a strategic imperative, the vast majority still fail to strategically integrate it into their marketing mix, according to fresh findings from Forrester. Only 13% of marketers say they strategically integrate mobile systematically. […]

mediapost.com
Wed, Mar 30, 2016 at 12:45 AM

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16:9: Apple Goes Big With LED Video Wall At Next-Generation Store In Memphis

Memphis Store – Photo from Apple Insider Memphis is likely not the first locale many people would peg for an iconic brand to open its first next-generation store in its home country. But that’s where Apple has opened a new store design concept that has a massive fine pixel pitch LED video wall as its signature feature. […]

sixteen-nine.net
Tue, Mar 29, 2016 at 2:40 PM

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Potential loosening of Montana electronic billboard regulations cause stir (ABCFOX Montana)

MISSOULA - Upwards of $160,000, that's how much George Lake of GA Lake Advertising says one electronic billboard can cost. For local outdoor advertising owners such as Lake, the potential loosening of regulations on freeway billboards might not be worth it. "There's some advantage to electronic billboards,” said Lake. […]

abcfoxmontana.com
Tue, Mar 29, 2016 at 7:39 AM

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Stephen Freitas: Disruptive Change Brings Opportunities for OOH Advertising (Gimbal)

Amid today’s changing media business, fundamentals favor out of home (OOH) advertising. Consumers are outside the home more often than ever, and nearly everyone is connected through mobile technology. OOH intersects these active and connected consumers making them stop, think and notice. […]

gimbal.com
Tue, Mar 29, 2016 at 12:34 AM

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OUTFRONT Media deploys new DOOH network at Navy Yard metro station in Washington, D.C.

NEW YORK -- OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in the U.S., has deployed the next phase of its ON Smart Media platform with the Washington Metropolitan Area Transit Authority ("WMATA"). This installation expands the long-term relationship between OUTFRONT and WMATA. […]

prnewswire.com
Mon, Mar 28, 2016 at 6:45 PM

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Warc: US adspend growth slows

Radio and out-of-home will increase only slightly, from $14.1bn to $14.2bn in the case of the former, from $7.5bn to $7.9bn for the latter. NEW YORK: Despite the quadrennial boost of the Olympics and a presidential election, US advertising expenditure will grow more slowly in 2016 than previously expected, according to eMarketer. […]

warc.com
Mon, Mar 28, 2016 at 6:22 PM

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The Signs Are Good for Next Month’s ISA Sign Expo (WhatTheyThink)

Sign Expo 2016 comes to Orlando, with four days of educational sessions, keynotes, and a packed exhibition hall. As an added bonus, both Roland’s ImagiNATION 2016 and Durst’s Retail 2020 are colocated with this year’s Sign Expo. The International Sign Association’s (ISA) Sign Expo 2016 comes to its East Coast residence at the Orange County Convention Center in Orlando. […]

whattheythink.com
Mon, Mar 28, 2016 at 6:18 PM

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