Editors’ Picks

Your first time at the Digital Signage Expo: what to expect (DSConnection)

As a first-time attendee at Digital Signage Expo, you will go through a whole range of emotions… from the “oooh and aaaah” of the visual experience, evolving into the awesome realization that all things digital signage are right there, in one place. As you walk into the exhibit hall, there is a tendency to be overwhelmed by the numbers, sizes and types of displays. […]

digitalsignageconnection.com
Mon, Feb 20, 2017 at 6:47 PM

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UK Out of Home revenue reaches £1.1 billion in 2016 DOOH (Pioneering OOH)

Outsmart, the trade body for the Out of Home (OOH) industry, has announced that the total revenue reported across all Out of Home advertising for 2016 is £1.1 billion. The quarter September to December generated £316 million, up by 2% year on year and the highest quarterly total ever recorded. […]

pioneeringooh.com
Mon, Feb 20, 2017 at 6:47 PM

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OAAA: Latest research and market analysis data helps educate agencies about the power of OOH

OOH is the fastest growing traditional media in the US. OOH is more creatively impactful, more contextually relevant, and more of a media amplifier than ever before. All of these factors make it real, powerful advertising, and provide a compelling success story to share with the advertising industry. […]

oaaa.org
Mon, Feb 20, 2017 at 6:44 PM

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The Motley Fool: Why the oOh! Media Ltd share price is soaring today

The oOh! Media Ltd (ASX: OML) share price got a wriggle on this morning after the company revealed its financial results for the year ending December 31 2016. Below is a summary of the results for the year. […]

fool.com.au
Mon, Feb 20, 2017 at 6:38 PM

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Ooh Media set for growth, keeps attracting ad revenue from TV and print (Mumbrella)

Ooh Media could drive its reliance on digital to as high as 60% or more after hitting its target of 45% nearly two years ahead of schedule, said CEO Brendon Cook. […]

mumbrella.com.au
Mon, Feb 20, 2017 at 6:34 PM

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Highlights from the Posterscope Africa OOH trends conference: location is the new currency (Bizcommunity)

OOH is moving from a static medium to one that targets the consumer based on their location, says MD Posterscope South Africa, Bruce Burgess. Location is the common currency, adds Nic Halas, Head of Futures for Posterscope UK. “It is a key thread and has been called the marketing vital frontier by Forbes. […]

bizcommunity.com
Mon, Feb 20, 2017 at 6:05 PM

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Touch interactivity today (DSConnection)

“Interactivity enabled by screen ‘touch’ technologies continues to improve in both quality and reliability while getting less expensive. […]

digitalsignageconnection.com
Mon, Feb 20, 2017 at 5:16 PM

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The Australian: ‘Tradigital’ defines the golden age of out-of-home advertising

Bookings boosted 11 per cent in January — a result that beats the most optimistic expectation. This is shaping up to be a new golden age for outdoor advertising and, once again, that narrative can be easily lost in the titanic struggles between TV, Facebook and Google that occupy most media people most of the time. […]

theaustralian.com.au
Sun, Feb 19, 2017 at 8:14 PM

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Ooh! Media delivers strong result as out of home advertising grows (Sydney Morning Herald)

oOh! media has delivered shareholders a 17 per cent growth in profit and a jump in annual dividends as spending on out of home advertising increases. The company will pay a final dividend on of 14 cents per share, up from 9.5 cents per share for 2015. […]

smh.com.au
Sun, Feb 19, 2017 at 7:52 PM

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Evening Standard: Tube ad firm Exterion goes on the market with $1bn price tag

Potential buyers are understood to include major private-equity firms including Blackstone and TPG. Few industry players will be able to bid for monopoly reasons, although sources cited Germany’s Ströer International as a potential trade bidder. Technological advances mean billboards are becoming vast outdoor screens more akin to video displays than posters. […]

standard.co.uk
Sun, Feb 19, 2017 at 7:50 PM

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TechCrunch: Improvements in eye tracking technology to affect VR, gaming, advertising and market research

“Market research firms are experimenting with directly measured biometric data to precisely determine the composition of people in out-of-home media environments such as retail stores, for audience measurement purposes,” Porco says. […]

techcrunch.com
Sun, Feb 19, 2017 at 7:58 AM

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The Australian: oOh!Media lifts full-year profit to $21.6m

Outdoor and digital advertising group oOh!Media has lifted full-year net profit 17.4 per cent to $21.6 million, boosted by a trio of acquisitions and the continued rollout of its digital billboards. Revenue for the 12 months to December 31 rose 20.1 per cent, with underlying earnings up 27 per cent at $73.5 million, at the upper end of guidance issued in December. […]

theaustralian.com.au
Sun, Feb 19, 2017 at 7:53 AM

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The Drum: US owners explore sale options for OOH giant Exterion with a $1bn price tag

Exterion Media – the UK-based out-of-home (OOH) advertising outfit with some of the most lucrative contracts in Europe – is up for sale, with its US-based owners Platinum Equity reportedly asking for up to $1bn, according to reports. […]

thedrum.com
Sat, Feb 18, 2017 at 3:16 PM

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The future of beacons and digital signage (Retail Customer Experience)

By Mike Sisco, CEO, Embed Digital. Beacon technology has not been adopted by merchants as quickly as expected, but changes to devices and strategy still have Business Insider Intelligence forecasting a total of 4.5 million active beacons in the U.S. by 2018. […]

retailcustomerexperience.com
Fri, Feb 17, 2017 at 5:09 PM

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The Hustle: Big billboard is watching you

Clear Channel Outdoor, one of world’s largest outdoor advertising corporations, is partnering with multiple companies, including AT&T, to track you through your smartphone. Why? To help advertisers plan more targeted and effective campaigns by providing detailed information about the people who pass their billboards. […]

Fri, Feb 17, 2017 at 5:06 PM

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