Guest Post: John Wang, IAdea As touch-enabled large displays become more affordable, we find a quick rise of interactive digital signage everywhere. John Wang With the touch of a finger, wayfinding screens take you to your destination with the shortest route. […]
Last year Exterion beat JCDecaux to bag the largest outdoor advertising contract in the world – the TfL London Underground – worth an estimated £1.1bn. After a series of successes, Exterion is changing the way it operates to accommodate digital change. “We have the vision of being a digital media company powered by data,” says King. […]
The best example is Coke's campaign launched in March 2016. This integrated DOOH and social media to put the spotlight on their consumers. Viewers could tweet their name with #cokemyname to a vast digital billboard in Times Square, which then displayed both their name and a fun fact about it. […]
The Galaxy S8 and S8+ have finally arrived. To celebrate its latest flagship’s big debut, on March 29, Samsung illuminated New York City’s Times Square with immersive displays reflective of the powerful visual experiences the device’s Infinity Display provides. You can see the Galaxy S8’s immersive signage for yourself in the photos below. […]
About: Daktronics, Watchfire Signs, YESCO, Formetco. Soon, visitors to London will see a new dazzling high-resolution display in Piccadilly Circus, curved outward and nearly 147 feet wide (17.56 meters high by 44.62 meters wide). Some 100 million people pass through Piccadilly Circus each year. […]
Last Friday a federal court invalidated Tennessee’s billboard control act, citing the US Supreme Court’s 2015 ruling against sign regulation based on content. The State is likely to seek a stay pending an appeal to the US Sixth Circuit Court of Appeals. Friday’s 44-page ruling in federal court is part of broad fallout from the US Supreme Court’s unanimous decision in Reed vs. […]
This digital menuboard demo from the Seoul solutions company Soundgraph caught my eye at DSE last week for a couple of reasons. First, I liked the creative design. Second, the company was showing a clever demo of on-demand switching of languages for the menu items. […]
It’s slightly weird that the thing I perhaps liked the most on the DSE show floor last week wasn’t digital signage tech in any conventional sense, but what really caught my eye was the flip-disc display shown by the Brooklyn-based tech/agency shop Breakfast. […]
The Network spans across 3 vital northern cities; Glasgow, Edinburgh and Manchester, with a total of over 2 million fortnightly impacts, enabling advertisers to take advantage of full motion digital out-of-home. […]
Here are the winners of the APEX Awards for digital signage content and projects, announced last week at DSE. Razorfish and Dreambox Visual Communications took home the top honors of the night, winning the APEX Installation of the Year and APEX Content of the Year awards, respectively. The two overall winners were selected from the nine Gold award winners. […]
In a study measuring 18 different ads across both static and digital formats in different environments, results showed an 8% increase in recall of digital out of home formats. The research demonstrated that static OOH formats are particularly effective for delivering brand awareness. It also revealed that Digital OOH brings additional reach to multi-format campaigns. […]
Any journey you take from your front door or your office lobby to, well, anywhere, includes Outfront. Starting now, New Yorkers will be making more frequent (and more pleasant!) journeys. Scenario One: A lingering snowy day in early March. […]
Bitposter has announced partnerships with taxi-based out-of-home media owners Metropolis Digital Outdoor, Verifone Media and Sherbet Media. Along with its existing partnership with Exterion, which currently trades advertising across the TfL network and UK buses, Bitposter now offers the largest marketplace of moving media owners in the UK. […]
At first glance, it might be hard to see the link between out of home (OOH) advertising and mobile. One is static, while the other’s always moving. One has been around for hundreds of years, while the other is a modern invention. […]
While still in Las Vegas last week, I had a morning meeting over in the deranged labyrinth also known as Caesar’s Palace, and found myself sitting in the central food court, looking at the video wall. It’s a little older, and could be very functional if the content respected and used the limitations of nice screens separated by inches of air space from each other. […]