New MD Dave King is transforming Exterion into a data-led digital OOH company (CityAM)
Last year Exterion beat JCDecaux to bag the largest outdoor advertising contract in the world – the TfL London Underground – worth an estimated £1.1bn. After a series of successes, Exterion is changing the way it operates to accommodate digital change. “We have the vision of being a digital media company powered by data,” says King. […]
Mon, Apr 3, 2017 at 8:00 PM