Posterscope VP Jeff Tan on the role data and mobile play in modern DOOH advertising (OUTFRONT)
Data will play an all-encompassing role in the future of the OOH Location Marketing industry. It will drive all aspects of communicating with an audience; from planning and buying, to creative activation and measurement. The quickest way for our industry to evolve toward a data-focused future is to first develop an understanding of how data can inform planning. […]
Sat, Jun 4, 2016 at 12:21 AM