The campaign will synchronise ahm’s OOH and sponsored traffic report advertising across six strategically-located digital billboards and ATN’s commercial radio traffic reports in Melbourne. […]
The index has increased by 14,5 base points from 48,00 points to 62,50 base points. Business Sentiment in the Digital Signage Industry reaches new heights. The current demand for digital signage solutions has risen by 1,5% yoy and 30% versus the previous survey. […]
Since the last survey the index has seen a nominal increase of 9,5 base points from 38,10 points to 47,60 base points. The current business situation shows a much enhanced sentiment – with good and neutral ratings reaching parity. Also the outlook towards the near future registered a slight change towards the expectation of an increased business situation. […]
In addition to the comprehensive conference programme in the co-located RBTE and Retail Design Expo – Retail Digital Signage Expo will have its own dedicated theatre. This area is sponsored by Intel which will run a series of practical workshops with its partners on both days alongside the other independent conference sessions consisting of case histories and panel discussions. […]
The DSE exhibitors are primarily manufacturers of hardware and software for the broader digital signage market. You’ll see displays of every size and shape, controlled by Content Management Software (CMS) with what will seem like limitless features and functions. These annual evolutions driven by Moore’s Law have led to the phrase ‘smaller, brighter and cheaper’ to describe this category. […]
“Surprise and technology usually do not go together in a pleasant way. All too often, the surprise is the unexpected outlay of costs related to a key failure or unexpected subscription renewal. […]
I have been in this industry for 14 years and in my opinion, the year was a very turbulent one for the OOH sector. A trending change has been the fact that the duration of advertising is far shorter than it was in the well-loved past. We have found that most OOH campaign bookings are for anything from a one-month booking to an “ever-grateful-for” six-month booking, and that is pushing it! […]
While digital signage has been around for a few decades, it’s taken quite some time for the maturing of the market of Internet-connected screens where content can be managed remotely. By the end of the last year, there were 38 million connected digital screens in use worldwide, according to a new report by Berg Insight, an IoT market research firm based in Sweden. […]
The Swedish research firm Berg Insight has put out a summary of a new report looking at the size of the connected digital signage display market globally, predicting it will grow at a compounded annual rate of 16.7% through 2021. […]
"Dynamic Scheduling", powered by Liveposter, uses a "genetic algorithm" which makes it possible for the programmatic platform to efficiently compare millions of locations, and their hourly audiences, to identify how to best schedule content. […]
Movie theaters, stadiums, and most entertainment venues make most of their profits from concessions. To give you an idea, more than 82,500 people attended the 2014 Super Bowl at MetLife Stadium, generating $94.60 per attendee in food and beverage revenues. To boost these revenues even further, concession stands are investing in digital signage. […]
Data visualization is such an obviously great application for digital signage that it’s struck me as weird that no company has really picked the opportunity up and run with it. […]
People who had a beer in a bar or restaurant in the last 30 days are 15% more likely than the total population to say that they’ve noticed an OOH ad in the last month. They are 23% more likely to say that they’ve noticed a billboard and 29% more likely to say they’ve noticed an ad on a subway or platform. […]
Six hand picked brands from six exclusive commercial categories will dominate the location and use the very latest digital out of home technology to enhance their brand stories and create deep consumer engagement. There will not be another location on the planet that will have the technical specification of The New Piccadilly Lights. The pure media impact delivery is phenomenal. […]
Insider counts at least 13 companies which are trying to develop websites to facilitate buying and selling out of home advertising: AdBidx (Australia), ADstruc, AdSemble, Adquick, Bitposter (UK) DoMedia, Fliphound, Kinetic, MyAdbooker (Netherlands), rVue, Site Tour (Australia), Vistar and Xaxis Places. […]