During the ice hockey world championship (IIHF) in 2016, Škoda utilised DooH screens for a live campaign in St Petersburg’s Pulkovo Airport. The Volkswagen-owned Czech car manufacturer Škoda recently implemented a DooH campaign incorporating live feeds from ice hockey world championship matches. […]
Samsung has developed a range of outdoor-ready, high brightness display solutions designed to not only win the battle against glare, heat, cold and rain, but also against human factors like vandalism. For years, outdoor digital signage displays have only been assembled and optimized by small, specialty companies, limiting production runs and resulting in high costs. […]
By outpacing all advertising media other than digital media (mobile, social, online), the OOH industry has now posted 24 consecutive quarters of growth and is positioned to remain number two in total growth among core media through 2016, according to Magna Global. As OOH continues to increase ad spend revenue, our industry needs to become as transparent as possible to further engage advertisers. […]
On Thursday, Britain made its choice. The vote to leave the European Union prevailed by a razor-thin margin, dividing and shocking the country. Markets responded negatively, with the pound tumbling to its lowest since 1985, and prime minister David Cameron announcing he will pass on the baton to someone from the leave campaign. […]
The increase in passenger traffic combined with longer wait times is putting pressure on airports to up their game in terms of passenger experience. Airports are investing heavily in upgrading technology and experience, with a goal of trying to make average airline passengers feel like they are sitting in their living rooms instead of an airport lobby. […]
This week’s question is answered by members of the DSE Advisory Board INDUSTRY CONSULTANTS COUNCIL. “One of the MOST common issues we see when a network has failed is lack of proper planning and not fully understanding objectives. The objectives drive the message, since they state the business outcomes you are looking for. […]
Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (CCOA) (NYSE:CCO), and a subsidiary of iHeartMedia Inc., has signed a new 10-year partnership with the Metropolitan Airports Commission (MAC) for the advertising concession at the Minneapolis-St. Paul International Airport (MSP). […]
There’s no end of talk out there about digital OOH being part of integrated marketing campaigns that span mediums and use data, but not nearly as many real-world examples of it being done … but here’s one. […]
A video was unveiled on digital billboards in the Crossroads of the World featuring President Obama celebrating Friday’s announcement of the Greenwich Village tavern’s designation as a new national monument to LGBT rights. […]
State lawmakers have resurrected a controversial bill that could allow developers to erect several giant electronic billboards around the $1-billion Metropolis high-rise project in downtown Los Angeles. […]
Outdoor media giant oOh!media has acquired an 85% stake in youth publisher Junkee Media. The deal, worth just above $11 million, allows oOh!media the right to acquire the remaining 15% in the future. […]
The announcement follows the decision by Translink to exercise its option to extend the contract by a further 5 years. The 2012 public procurement process saw Exterion Media being awarded the Transit Out-of-Home business. Translink operate public transport on Metro and Ulsterbus services across the towns and cities of Northern Ireland. […]
Iot Technologies are starting to be used for more precisely targeting customers on-the-go; specifically, while they drive. As drivers in Canada pass select billboards, content on those billboards changes based on how fast drivers are going at the moment. […]
After days of judging in the Outdoor category and looking at the awards that have been given out to other categories, I truly feel that Southeast Asia is lacking a bigger presence. It’s my first time at Cannes and it has been such an experience sitting in the jury room for 60 hours, listening to 17 different points of view. […]
According to Gráinne Dillon of Kinetic, the top categories are retail, drink, household services, food and entertainment, while the top advertisers are Diageo, McDonald’s, Sky, Virgin Media, Coca-Cola and Heineken. […]
