Not your father’s billboards: Interactive out-of-home is coming of age (MarTech Today)
Projects from National Geographic and others use outdoor displays as giant kiosks, social media outlets, weather-responding screens and more. It’s not just that billboards — those static and fading printed signs along highways — have evolved into digital displays within an increasingly programmatic ad ecosystem. […]
Sat, Jun 3, 2017 at 1:04 AM