The Republican National Convention takes place next week in Cleveland on July 18-21. It’s an opportunity for out-of-home advertisers to reach larger audiences than normal. The convention is expected to bring at least 50,000 to the city, with most staying and hanging out around Quicken Loans Arena, where the event will be held. […]
Consider that 85 percent of purchases are made in brick and mortar retail and that out-of-home (OOH) advertising is proven to provide one of the strongest opportunities to influence consumer purchase decisions shortly before they happen. […]
Developed and tested over the past 12 months by Digital Out-Of-Home (DOOH) advertising specialists Ocean, the vehicle recognition technology will be used for the first time at their Holland Park Roundabout location in West London. The unique campaign, featuring the French car brand’s all-new compact family hatchback, is based on the popular car journey game, I-Spy. […]
The honest answer is that achieving true conversion metrics is difficult. It is much harder to achieve conversion goals, and much harder to explain. […]
A super-sized spooky Out-of-Home campaign was launched by Sony Pictures with JCDecaux today, transforming London’s Waterloo Station into a film-themed showcase for two weeks, promoting the release of the new GHOSTBUSTERS movie which hits cinemas today. The campaign activity is augmented with a variety of global media-firsts debuting at the Waterloo Station spectacular. […]
Guest Post: Nir Doron, Novisign Nir Doron After almost a decade in the digital signage business, I’m accustomed to seeing displays up and running in many businesses and venues where there were never screens. But I still get surprised by things – like screens at amusement parks and state parks. […]
Gentleman Jack has developed a media campaign that reaches small business owners at peak times during the workday. Captivate and Gentleman Jack have developed Small Business Spotlight, a custom-content series that salutes an array of startups and highlights inspiring success stories of these entrepreneurs. […]
With top line insights like, 9.4 million Australians drive on major roads every day, to specific stats such as; Transit is #1 for Ad Recall with 54% of consumers recalling seeing it in the past 7 day and that the average Australian’s airport dwell time is 139 mins before international departures, Outnumbered captures the strength of the current Outdoor market and APN Outdoor’s leading position therein. […]
The incompatibility stems from IAB's assumption that there is only one viewer when an ad is shown which makes sense since Desktop and Mobile ads are usually served to a single individual. […]
This infographic explores the interactive digital signage trends that are leading the market and the ways in which these dynamic technologies can benefit your business and your customers. […]
Big data has emerged that grafts the world of Outdoor and Mobile into each other so rigidly that they become practically indistinguishable from their original forms – much like Sodium and Chlorine coming together to form the ubiquitous table salt. […]
Incredible results, that's what. Digital signage takes queue management to a new level. Queues involve customers waiting with little else to do, while digital signage is all about drawing the attention of viewers and engaging them with a message. […]
Indian Railways has set an ambitious target to up its advertisement revenue from an estimated Rs 1,700 crore this fiscal to Rs 10,000 crore by FY20. The bulk of the incremental revenue is expected to come from advertisements to be displayed on over 2 lakh LED screens being installed at stations and platforms. […]
An increase in the number of digital screens and real-time trading, new developments in hyper-targeting, and a growing beacon adoption focused on analytics – out-of-home advertising (OOH) will be a core part of social and mobile strategies and will start being recognized as a direct response medium. These are the main trends across the OOH advertising industry in 2016, industry players told BR. […]
Sponsored feature. Digital signage in manufacturing fills in communication gaps that are inherent in phones, emails, two-way radios, and PA systems. It yields great qualitative benefits that include improved safety awareness, reduced response times to production issues, and improved productivity, among others. […]
