Editors’ Picks

Study says 98% of Luxury Accessories shoppers pay attention to OOH ads (JCDecaux)

98% of Luxury Accessories shoppers pay attention to ads on billboards, shopping malls, metro stations and airports when abroad. The overall findings reveal that 83% shoppers admit to changing their mind about the brands they buy when in the store. Out of the 70% that notice advertising when abroad, 86% consider OOH to be a key source of information. […]

jcdecaux.com
Wed, Mar 22, 2017 at 10:11 PM

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Ad Age: Forget Out of Home, Try Out of This World Advertising With VR

Adobe is taking its first baby steps into VR advertising by creating standardized banner and video ad formats that can be easily delivered into these alternate digital landscapes (see video above). On Wednesday, Adobe unveiled a new VR ad offering at a company conference in Las Vegas. […]

adage.com
Wed, Mar 22, 2017 at 7:06 PM

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SoC digital signage: too good to be true? (AV Interactive)

By Cabletime CEO, Shaun Oxenham. Judging by the attention that’s being given to digital signage by some of the world’s biggest display manufacturers, it would seem they feel this is a market with plenty of growth opportunity. […]

avinteractive.com
Wed, Mar 22, 2017 at 7:05 PM

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Digital Signage Summit Amsterdam 2017 recap (InAVate)

The summit began within a keynote from Florian Rotberg, managing director of Invidis Consulting. He noted that digital signage (DS) projects have long been stand-alone systems and were not sufficiently connected to back-end systems and added that the growth of omni-channel platforms, which offer seamless user experiences, has accelerated this trend. […]

inavateonthenet.net
Wed, Mar 22, 2017 at 7:02 PM

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Samsung Insights: Digital Signage Expo 2017 technology trends preview

Here’s a rundown on digital displays and related technology advances that will be touted on the Digital Signage Expo show floor: Video Walls; Smart Signage; Specialty Displays; Analytics And Data. […]

insights.samsung.com
Wed, Mar 22, 2017 at 7:01 PM

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Five Last-Minute Tips for Digital Signage Expo (DSConnection)

While you’ve likely already made a checklist of things to pack and things to do once you get to Las Vegas, make sure to remember these five last-minute tips for attending DSE. Take advantage of networking opportunities Whether at the free Networking Reception and APEX Awards Ceremony at the end Wednesday (5 p.m. […]

digitalsignageconnection.com
Wed, Mar 22, 2017 at 5:27 PM

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Digital Signage Summit Europe 2017 to feature standalone exhibition (InAVate)

For its 11th event, the two-day conference and exhibition will be staged at the ICM (Internationales Congress Center München) on July 5 and 6, 2017. DSS Europe 2017 is a joint venture between Integrated Systems Events, the producers of the Integrated Systems Europe tradeshow and invidis consulting, a digital signage consultancy. […]

inavateonthenet.net
Wed, Mar 22, 2017 at 7:03 AM

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OAAA: Why the OOH Industry Needs Online or Programmatic Buying

We got into the online OOH buying business to drive top line revenue growth, attract new customers, and enable new and differentiated products and services.  This is what we cared about when we started and what we care about today. […]

thoughtleadership.oaaa.org
Tue, Mar 21, 2017 at 6:01 PM

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OAAA: Billboard ‘Speech’: Part of America’s Daily Conversations

The courts have long recognized billboards as a form of speech, protected by the First Amendment. A bold proof point to this long-held legal premise is the back and forth dialogue displayed on billboards. […]

oaaa.org
Tue, Mar 21, 2017 at 5:02 PM

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16:9: Uncle Sam Wants You, And Tracks You, From This Digital Poster

Spotted this interesting application of a Kinect sensor in wearables guru/investor Tom Enrich’s round-up on Medium of what caught his eye at SXSW. Really interesting. From just about anything I’ve heard the problem with trying to do this in a public setting is the sensor and software would lock up. […]

sixteen-nine.net
Tue, Mar 21, 2017 at 4:02 PM

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Hyandai commits to advertising on the new Piccadilly Lights screen (Ocean Outdoor)

Hyundai, which has advertised on Piccadilly Lights since 2011, says it intends to make full use of the new screen’s advanced technical and creative capabilities. The new Lights will offer one single greater than 4k resolution display, fast speed Wi-Fi, audience and car recognition technology, and will be responsive to the environment (i.e. […]

oceanoutdoor.com
Tue, Mar 21, 2017 at 7:13 AM

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Digital signage matures from a ‘practice’ to an ‘industry’ (DSF)

Randy Dearborn has been working with digital signage for 25 years, spending 23 of those at MGM Resorts International. He recalls the original screens that featured a VCR loop repeated over and over and the “sexiness of digital signage” at that time. “Suddenly, you could control the marketing and the advertising you were displaying. […]

digitalsignagefederation.org
Tue, Mar 21, 2017 at 7:10 AM

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16:9 Special Report: Signs with Smarts: Are SoC displays the future of digital signage?

The first System on Chip “smart” digital signage displays showed up at Digital Signage Expo roughly four years ago – greeted with both curiosity and skepticism. Was this something that was going to stick, or be a variation on the slot-loaded Open Pluggable display spec that was introduced a few years ago but never really got a lot of traction with most integrators and end-users? […]

sixteen-nine.net
Tue, Mar 21, 2017 at 12:01 AM

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2017: The Year Yield Optimization Comes of Age in Digital Out-of-Home Advertising (Media Village)

We are seeing the digitization of out-of-home advertising occurring at a feverish clip. DOOH screens can now feel and adapt intelligently to real world events such as unpredictable consumer macro-movement pattern changes, weather, traffic speeds, etc. Think about how weather satellite imagery helps visualize a developing storm. […]

mediavillage.com
Mon, Mar 20, 2017 at 7:50 PM

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The Guardian: Exterion Media MD Dave King: Digital is transforming the OOH sector from the inside out

At Exterion Media, we’re digitising our business model – making products easier to access, buy and optimise, moving towards an audience-based sell, and driving efficiency and accountability. Inevitably, there is going to be an increased understanding of our audiences, and how advertisers best target them – to ensure their advertising is relevant and works. […]

theguardian.com
Mon, Mar 20, 2017 at 7:47 PM

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