The ability of digital signage to be immediate, relevant and specific makes it one of the positive/fast ROI communication tools that a hospital can employ. […]
Boasting the latest 4k ultra high-definition screens, oOh!’s Mobile Excite network features multi-touch screens, Kinect 2.0 gesture control, voice recognition, webcam, audio and 4G connection. […]
Exterion Media is the largest privately held out-of-home advertising company in the UK and the market leader in outdoor advertising on transport networks throughout Scotland. We are responsible for media opportunities across all four metro systems in the UK: Newcastle, Liverpool, London and Glasgow. […]
The proliferation of campaigns like Age UK’s reflect how much cheaper and easier it is to tailor messages to audiences. DOOH screens are cropping up everywhere. Social data is better and better as algorithms are fine-tuned. […]
Superlumin, a Stratacache company, has launched its content management software called Superlumin Nitrocast 4.0. The software is designed to deliver secure site caching and improved customer experiences, according to a press release. The software is designed to conserve bandwidth by using secure site caching of sites such as Youtube. […]
With ad spaces to fill, travelers to direct and important information to transmit, airport screens are always a buzz. However, managing all these moving parts while maximising each screen’s usage can be quite a daunting task. This is where an integrated digital signage network comes into play. […]
The study found OOH delivers more online activity per ad dollar spent compared to television, radio, and print. According to the OOH Online Activation Survey, online activations including search, Facebook, Twitter, and Instagram activity generated by OOH indexes at about four times the expected rate given its relative ad spend. […]
This is the second move in recent weeks by U.S.-based LED board-makers against their (typically) lower cost Asian competitors. Atlanta-based NanoLumens recently issued a press statement about the software security risks of buying Chinese-made LED boards. […]
Candice Simons is the founder of Brooklyn Outdoor, an advertising agency that specializes in out-of-home media like billboards, hand-painted mural signage, transit walls, and experiential marketing. Started in Detroit, Simons has grown the company to serve clients across the country with offices in Chicago, New York, and Los Angeles. […]
“Digital displays capture 400 percent more views than static displays. Not only do they capture more views, but their recall rate is 83 percent — significantly higher than any traditional media.” Displays have a vast number of practicalities today, including use for entertainment and menu display, as well as for wayfinding, advertising, and much more. […]
PSI, Posterscope’s international division, and Vizeum, have deployed a unique digital out-of-home (DOOH) campaign in multiple international airports for Commerzbank using the Liveposter Platform. […]
Of the top 100 overall advertisers, 37 are among the top users of outdoor advertising, according to Kantar Media data. And among those top 100 OHH advertisers, the OAAA says 68 increased their spending on the media at least 3%. […]
Media revenue grew 2.6 per cent, to $33.9-million. That includes digital signage it installs and runs for retail clients, which the company expects to affect 50 per cent of Canadian mall traffic when its latest installations are completed. […]
OPEN3 is a new book celebrating OOH creativity and profiles outstanding OOH campaigns from Canada and around the world. This book is a collaboration between the Out-of-Home Marketing Association of Canada (OMAC), Outdoor Media Association of Australia (OMA), Outdoor Advertising Association of America (OAAA), Outsmart UK and la Fédération européenne de publicité extérieure (FEPE). […]
Insider opposes advertising within the federal right of way for three reasons. It threatens state highway funding. It smacks of hypocrisy and self-dealing. […]