Any journey you take from your front door or your office lobby to, well, anywhere, includes Outfront. Starting now, New Yorkers will be making more frequent (and more pleasant!) journeys. Scenario One: A lingering snowy day in early March. […]
Bitposter has announced partnerships with taxi-based out-of-home media owners Metropolis Digital Outdoor, Verifone Media and Sherbet Media. Along with its existing partnership with Exterion, which currently trades advertising across the TfL network and UK buses, Bitposter now offers the largest marketplace of moving media owners in the UK. […]
At first glance, it might be hard to see the link between out of home (OOH) advertising and mobile. One is static, while the other’s always moving. One has been around for hundreds of years, while the other is a modern invention. […]
While still in Las Vegas last week, I had a morning meeting over in the deranged labyrinth also known as Caesar’s Palace, and found myself sitting in the central food court, looking at the video wall. It’s a little older, and could be very functional if the content respected and used the limitations of nice screens separated by inches of air space from each other. […]
I don’t have the numbers on DSE 2017, but my general sense from conversations with show people is that the counts were up over last year – good news as the numbers were sort of flatlined the last few years. […]
The 7th international conference «Digital Signage – no alternative!» will take place on June 8 at the Moscow World Trade center. This year, for the first time, the conference will be held in a new format, at the marketing section of Russian Retail Week. […]
The current business situation is rated satisfactory by a majority of the market participants polled in this survey. However the outlook for the next six months registered a more conservative expectation for Digital Signage and Digital out of Home products and services. […]
Check out these highlights from the first official day of Digital Signage Expo 2017 including the show opening, the eye-catching products, the continuing education classes, and the 13th Annual APEX Awards. […]
Historically, out-of-home (OOH) has been categorised as ‘traditional media’ – driven by upfront trading deals that required campaigns to be booked months in advance. However, the changes brought by data and technology to other media have not side-stepped OOH. […]
With just over a month before a decision is made by the Australia Competition and Consumer Commission (ACCC), some are questioning whether the merger of APN Outdoor and Ooh!Media should go ahead. Supporters of the consolidation say it will stimulate healthy competition between outdoor and larger media channels in the market. […]
It may not be that bad. Chevrolet, Buick and GMC dealers who hit the ceiling recently over a new General Motors requirement for digital signage may find that the price tag for smaller-than-average dealerships could be a lot lower than thought. […]
Installing digital signage solutions is not enough. In fact, you shouldn’t call it a “solution” unless you’re also selling digital signage content. Distributor Almo Professional A/V has put its money where its mouth is when it comes to talking about how important it is for its dealers to offer customers content solutions in conjunction with digital signage hardware. […]
Calculating the return on investment (ROI) of digital signage can be complicated, as it might not be directly tied to purchases. However, there are several things you can do to measure just how effective your digital signage campaign is, and whether it’s worth investing in it. […]
The shape of digital signage solutions has long been defined by the rectangles we know from our own TVs. However, there are lots of new options to fit the shape and functional needs of today’s changing enterprise. For some businesses, eye-grabbing HD displays on store aisle endcaps may seem like a great idea, for example, except that’s oceanfront property for product in the retail business. […]
For Dunkin' Donuts, it only has a short window in the day to reach its customers, as most come flooding in the morning to get their coffee or donut fix. However, when customers do decide to come in later in the day, their needs can radically change. One time they may like hot coffee, the next they might be interested in a cold drink. […]