Havas Group AdCity launches mOOHbile solution to combine DOOH ads with mobile (Portada)
AdCity, a Havas Group pure player, presented its new audience planning solution its mOOHbile, allowing advertisers to optimize the efficiency of their OOH geolocalized campaigns. “Tackling the mobility universe in silos doesn’t make any sense these days, as all studies show the efficiency of combining both outdoor display and mobile media. […]
Thu, May 11, 2017 at 12:26 AM