The value of the Irish OOH market grew by 10% in the first half of 2016, according to new research PML Group. According to PML, Q2 of 2016 saw OOH register its fifth consecutive quarter of growth and the specialist agency expect 2016 to be the busiest on the medium since 2007. […]
Valora operates a total of 1,150 tobacco & press stores, mostly to be found in shopping malls (significant shop brands: k kiosk, Cigo). An additional 150 convenience stores are to be found in train stations (significant shop brands: ServiceStore DB, U-Store). Valora also operates around 200 stores in the Press & Books sector, which can be found at airports and in train stations. […]
In OOH Location-Marketing, data is a combination of two things: audience insights overlaid with geo-location. An appropriate descriptor for this is Geo Audience Insights (GAI). GAI are a holistic understanding of aggregated groups of audience behavior, and understanding the migration patterns of these groups. […]
One of the UK’s leading OOH advertising companies, JCDecaux, has joined the Internet Advertising Bureau UK (IAB UK) as it takes another step towards boosting the company’s digital presence. The UK not only has one of the highest share of ad dollars going in to digital based media but also has one of the most progressive digital OOH sectors in the world. […]
In this post, we look at the most important developments in digital OOH through the lens of six innovative brand examples. The OOH landscape - automation of dynamic and contextual advertising. Both Clear Channel and JCDecaux have what are effectively digital content management systems. […]
The deadline to submit entries for the 2016 OOH Media Plan Awards is August 31, 2016. OAAA established the OOH Media Plan Awards in 2000 to recognize the essential role media planning plays in the development of successful campaigns – how the elements of good creative design, strategic placement of messages, and proper allocation of budgets unite to produce an outstanding communications plan. […]
APN Outdoor has acquired the outdoor advertising assets of Metrospace Advertising and iOM. Metrospace is an independent operator in Queensland with a portfolio of 100 panels offering many digital convergence opportunities, noted APN Outdoor. The business is changing hands for between $16.3m and $19.5m depending on site specific conditions. […]
Ocean Outdoor has been appointed as the sales, marketing and advisory partner for one of the world’s most iconic advertising locations, The Piccadilly Lights, London. Land Securities will be building on the long term heritage of The Piccadilly Lights by working with Ocean and all stakeholders to create an innovative and exciting global technology hub for London. […]
Over a period of 30 days, we saw that retail and restaurants accounted for 77% of all beacon deployments, and 81% of all beacon activity. Yes, the press does match reality in terms of who is deploying the most beacons today. […]
AdNews picked the brains of two out of home (OOH) experts, MEC’s national head of investment and activations, Claire Butterworth, and Posterscope Australia managing director, Joe Copley, to find out their thoughts on static vs digital and the next big thing in outdoor. […]
The locations and creative of digital out-of-home in particular have the ability to capture viewers’ attention and make them stare. […]
Outdoor advertising’s growth story is one of successful adaptation, as advertisers increasingly embrace digital media. Intuitive, digitally enabled outdoor activations that appear on billboards, bus stops, subway stations, and buildings have reconfigured the outdoor advertising category as a space where physical presence augments and amplifies broader campaigns. Here are three trends to watch. […]
While dynamic data reliant campaigns are more demanding, they ensure significantly better results. This was demonstrated by Matthews in a 2015 study from Posterscope, with an 18% increased value regarding spontaneous memory, an increase of 12% over supported memory and an increase of 53% with message recall. […]
DOOH will need to overcome the following four headwinds to realize its full potential: Technology, Content, Measurement and Media Buying Culture. […]
In a bid to demonstrate the value of targeting consumers by behaviour as opposed to solely by traditional demographics such as age, gender, income or social class, we at KBH have produced new OOH audience categories with our Pen Profiles, using Mosaic, Personicx and TGI data. We studied the behaviour of more than 2,500 consumers, beginning in 2013 and then again last year. […]
