16:9: Skoda Nudges UK Getaways On Digital Bilboards, Using GPS, Real-Time Traffic Data
Here’s a simple, relatively easy example of how brands are using real-time data to make their digital OOH advertising more contextually relevant. The Czech Republic automaker Skoda is marketing a new SUV in the UK by updating ads across 10 different out of home networks with journey times from the ad poster location to four specific tourism locales. […]
Wed, May 10, 2017 at 4:49 PM