Editors’ Picks

Top advertisers and agencies to address Out of Home’s biggest issues at FEPE International Congress (FEPE)

Speakers already announced include Carat Global President William Swayne, who will give the Keynote Address to open the Congress, and new FEPE board member Noomi Mehta of Selvel One who will discuss the rapidly expanding Indian Out-of-Home market. The Congress, with the theme ‘A Time of Revolution – Earning the Right to Win,’ will be held in Stockholm from June 7-9. […]

fepe.com
Sat, May 6, 2017 at 2:42 AM

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Ireland’s OOH market continues to grow says PML Group (AdWorld)

The Out of Home (OOH) market has grown by 3% in the first quarter of 2017, according to the latest PML Group OOH report. This growth level follows an estimated 7% growth for the entire year 2016. […]

adworld.ie
Sat, May 6, 2017 at 2:34 AM

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Restructured parent of Clear Channel Outdoor iHeartMedia could rise from the ashes (Variety)

Despite operating in two industries in decline — radio and outdoor advertising — iHeart has managed to maintain revenues while improving margins. The outdoor advertising business has performed pretty well, with digital billboards, higher occupancy on existing billboards and growth across a number of international markets. […]

variety.com
Sat, May 6, 2017 at 2:27 AM

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Despite the tech capabilities, brands fail to provide expected customer experience in store, online and on mobile: IBM (PRNewswire)

On a scale of 0 to 100, the overall Customer Experience Index average was only 33. Retailers' CX capabilities were evaluated from the connected consumers' perspective in seven category areas: store experience, digital experience, physical/digital integration, mobile experience, omnichannel supply chain, personalization and social media. […]

prnewswire.com
Fri, May 5, 2017 at 5:57 PM

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6 most common mistakes companies make with outdoor advertising (Exchange4media)

Why create a new design for outdoor; just replicate the print ad. Any Tom, Dick and Harry can do the campaign. Outdoor campaign should be visible on the route between boss’s home and his office. […]

exchange4media.com
Fri, May 5, 2017 at 4:08 PM

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AdAge: Digital Out of Home Reinvents Signs From Billboards to Jukeboxes

The digital-out-of-home (DOOH) market is a return to advertising's roots, quietly shifting the industry by way of reimagining the classic advertising experience. Nearly $4.5 billion is expected to be spent on DOOH advertising in the U.S. by 2019, an increase of approximately $1.2 billion from 2016. […]

adage.com
Thu, May 4, 2017 at 10:14 PM

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Outfront CEO Jeremy Male: Live by national, die by national. Highlights from Q1 earnings call (Billboard Insider)

“Everything in our business is going well with the exception of national billboard advertising.” Outfront is more dependent on national advertising than Clear Channel or Lamar. National advertising accounts for 50% of Outfront’s business so a drop in national advertising has a big impact. […]

billboardinsider.com
Thu, May 4, 2017 at 10:11 PM

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ACCC concerned about APN Outdoor merger (The West Australian)

The Australian Competition and Consumer Commission (ACCC) says its preliminary view is that combining the two largest providers of out-of-home advertising in Australia would create a market leader with more than 50 per cent of the sector. […]

thewest.com.au
Thu, May 4, 2017 at 10:11 PM

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Clear Channel Outdoor reports 1Q loss (Yahoo Finance)

Clear Channel Outdoor Holdings Inc. (CCO) on Thursday reported a first-quarter loss of $29 million, after reporting a profit in the same period a year earlier. On a per-share basis, the San Antonio-based company said it had a loss of 8 cents. […]

Thu, May 4, 2017 at 10:10 PM

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REUTERS: JCDecaux sees return to revenue growth in Q2

French outdoor advertising company JCDecaux sees a return to underlying revenue growth in its second quarter, following a 1 percent drop in the first three months of the year due to weakness in its transport and billboard markets. […]

reuters.com
Thu, May 4, 2017 at 10:08 PM

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Lamar’s 1Q results (Yahoo Finance)

The company said it had net income of $41.7 million, or 42 cents per share. The outdoor and transit advertising company, based in Baton Rouge, Louisiana, posted revenue of $346.4 million in the period, topping Street forecasts. Three analysts surveyed by Zacks expected $344.9 million. […]

Thu, May 4, 2017 at 10:07 PM

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France-based programmatic platform Displayce joins the Digital Place Based Advertising Association (DPAA)

Displayce offers advertisers a programmatic platform for creating and running geolocated and contextualized digital out-of-home (DOOH) campaigns. […]

dp-aa.org
Thu, May 4, 2017 at 5:25 PM

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Ooh Media – APN Outdoor merger in doubt after ACCC warns of competition issues (Mumbrella)

The update on the review process noted that the merged Ooh-APN Outdoor business would be the only out-of-home provider with a presence in all categories of out-of-home advertising. “Other out-of-home providers have significantly smaller market shares and tend to focus on particular categories of out-of-home advertising,” the statement said. […]

mumbrella.com.au
Thu, May 4, 2017 at 5:17 PM

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ACCC’s Competition Concerns Put Cloud Over oOh!media-APN Outdoor Merger (BandT)

“It will combine the two largest providers of out-of-home advertising in Australia, creating a market leader with over 50 per cent of all out-of-home advertising, and an even higher share in some segments, such as roadside billboards,” he said. “The ACCC’s preliminary view is that the merger is likely to substantially lessen competition in the out-of-home advertising market. […]

bandt.com.au
Thu, May 4, 2017 at 5:16 PM

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Cape Town draft by-law on OOH still too complicated (Bizcommunity)

Cape Town City has released its revised draft by-law on outdoor advertising but the Cape Chamber of Commerce and Industry sees it as being still too complicated and full of unnecessary detail. […]

bizcommunity.com
Thu, May 4, 2017 at 5:10 PM

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