Editors’ Picks

16:9 Chromebit Update: Eight Months In, Still Ticking Along Happily

I don’t have the technical background to say this is indicative of anything, but my test so far of the little Asus Chromebit as a simple signage player has been positive. The little $85 Google-approved HDMI stick I bought has been running on a spare screen at World Headquarters/spare bedroom for eight months, and it just keeps ticking along. […]

sixteen-nine.net
Fri, Aug 26, 2016 at 3:55 PM

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This Is Why Major Brands Are About To Embrace Beacon-Based Retargeting (Geo Marketing)

By working closely with Gimbal, Tamoco, and Signal360, Unacast’s Walle believes they can build on and accelerate the momentum that location-based marketing and proximity has attracted from agencies, demand-side platforms, exchanges, and brands directly. […]

geomarketing.com
Fri, Aug 26, 2016 at 7:53 AM

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NYTimes: Mega-selfie campaign for US Open on Times Square digital billboards

To promote the U.S. Open, which begins in Flushing, N.Y., on Monday, the United States Tennis Association offered visitors the opportunity to have pictures of themselves posted on six billboards throughout Times Square. […]

nytimes.com
Thu, Aug 25, 2016 at 7:34 PM

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Backstage at BroadSign: Support Specialists – SmOOHth Operators

Everyone needs support from time to time and the digital signage world is no different. When a network is not running as expected, BroadSign’s Support Specialist team comes to the rescue. Constant problem-solving may sound like a headache to most but it’s what gets this team revved and excited. […]

Thu, Aug 25, 2016 at 7:32 PM

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Ask the Board: How to pick the best digital signage software (DSConnection)

“For example, CMS requirements for a retail store or a university can be vastly different from running a digital out-of-home network on the streets of New York or in a transit station in Chicago. […]

digitalsignageconnection.com
Thu, Aug 25, 2016 at 7:31 PM

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Fresno council OKs digital billboards along local highways (Fresno Bee)

The Fresno City Council voted unanimously Thursday to approve a 20-year lease with Outfront Media to erect five digital billboards on four different city-owned properties around town. […]

fresnobee.com
Thu, Aug 25, 2016 at 6:38 PM

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Golf Tech Firm DSG Global Launches Ad Revenue Platform With Vistar Media for Its Cart-mounted Screen Network (Digital Journal)

DSG Global's network of cart-mounted Touch displays delivers both banner ads and full-motion videos while on the course. The new DSGT ad revenue program has been branded R3, which stands for Right Person, Right Ad, Right Time. […]

digitaljournal.com
Thu, Aug 25, 2016 at 6:18 PM

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Adspace Networks enlists SessionM to gain insights on consumer awareness (DSToday)

Adspace Networks Inc., which owns and operates Adspace Mall Networks, a digital place-based video network, has begun working with SessionM, a cloud-based loyalty platform, to gain detailed insights into consumer awareness, recall and purchase intent among those who have seen ads on the Adspace network of screens, according to an Adspace press release. […]

digitalsignagetoday.com
Thu, Aug 25, 2016 at 6:12 PM

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ARF Panel: Increasing Cross-Platform Impact with Out-of-Home, October 25, Union League Club

Sometimes overlooked in cross-platform planning but rarely overlooked by consumers, Out of Home can be a cross-platform multiplier. New technologies and measurements are making it even more targetable and trackable. Learn and discuss how to maximize your use of one of the most “un-blockable” and “un-skippable” parts of the marketing mix. […]

thearf.org
Thu, Aug 25, 2016 at 5:39 PM

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Posterscope Brazil wins the out of home media award for their “The Mosquito Killer Billboard” at the Adweek Project Isaax Awards (Pioneering OOH)

A killer out-of-home initiative that destroyed thousands of potentially harmful mosquitoes while building significant public-awareness buzz in the war against the Zika virus. […]

pioneeringooh.com
Thu, Aug 25, 2016 at 5:30 PM

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OUTFRONT Rolling Out Digital Displays at Metro Stations Across D.C. (Borderstan)

Fully animated advertisements might soon catch your eye at Metro stations across the District and the surrounding area. The displays, which loop video advertisements in crystal clear quality, were recently installed at seven Metro stations across the District, including Columbia Heights, Dupont Circle and McPherson Square, Dye said. […]

borderstan.com
Wed, Aug 24, 2016 at 5:56 PM

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Do beacons have a future in OOH advertising? (Billboard Insider)

Insider \wonders if the Achilles heel of beacon technology will be the brutally competitive smartphone app market. A typical smartphone uses has 6-11 apps. A new app has to push other apps out of the way. […]

billboardinsider.com
Wed, Aug 24, 2016 at 5:55 PM

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Smartphones kill subway ads in Korea (Korea Times)

Smartphones have given commuters ways to entertain themselves on subway cars ― creating challenges for the sellers of subway advertising spaces. "Almost everyone, including myself, is staring down at their smartphones on the subway these days," said Park, an office worker and subway commuter in Seoul. "I don't usually look up to see the ads on the train walls. […]

koreatimes.co.kr
Wed, Aug 24, 2016 at 5:52 PM

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Digital Signage Plugin for WordPress (PR Newswire)

Digital Signage Press becomes the world's first digital signage WordPress plugin, offering a way for businesses to create signage that's digital out of WordPress quickly and easily. […]

prnewswire.com
Wed, Aug 24, 2016 at 5:43 PM

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16:9: Saudi British Bank Adds 60+ Screens In Riyadh Banking Center

The Saudi British Bank in Riyadh, Saudi Arabia has added a series of displays around its premiere banking center on Tahlia, the city’s high street. There are four video walls around the three-level branch, including a 4 by 3 curved wall. There are also tablets ands regular displays around the branch, intended to create a memorable customer journey, and touchscreen pods along the ATM area. […]

sixteen-nine.net
Wed, Aug 24, 2016 at 1:03 PM

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