Editors’ Picks

Jay Leno, Quincy Jones, Dolly Parton to Be Featured in Times Square Diabetes DOOH Campaign (Hollywood Reporter)

Some of Hollywood's most beloved stars will be featured on the flashing screens of Times Square for a good cause. Headshots of Jay Leno, Quincy Jones, Lionel Richie, Dolly Parton, Julie Chen, Babyface Edmonds and Josh Groban will each be featured for one week on an LED billboard in support of the Children's Diabetes Foundation. […]

hollywoodreporter.com
Wed, Aug 24, 2016 at 5:53 AM

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16:9: New Scala Board Is Unsurprisingly STRATACACHE-Heavy

STRATACACHE CEO/Owner Chris Riegel cleared out the board last week when he acquired rival software CMS firm Scala, and the company has now announced a new board, which does includes a Scala veteran. Gerard Bucas was the CEO of Scala from 2002 to 2011, and was as part of that a longtime board member. […]

sixteen-nine.net
Wed, Aug 24, 2016 at 3:30 AM

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The future of big data is all about location (Campaign)

Marketers are increasingly turning to location data but issues such as privacy remain front of mind, Shona Ghosh writes. Advances in technology-driven location data are now unlocking information on where consumers are and what they are doing. And that means better targeting. […]

campaignlive.co.uk
Wed, Aug 24, 2016 at 12:53 AM

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AdAge is Half-Right About Driverless Cars and OOH, But It’s the Wrong Half… (LinkedIn)

Len writes that self-driving cars are going to change the outdoor advertising business because people will no longer look at billboards and focus on their phones or other screens. It presumes that billboards will stop evolving when we already know the opposite is true. […]

linkedin.com
Wed, Aug 24, 2016 at 12:48 AM

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MediaPost: IoT’s Next Big Hack: The Internet Of Taxis, Ad Network Anticipated

Taxi fleets are projected to be fully automated within the next several years, which might also create new in-car marketing opportunities. The exact time frame appears to be unclear, with some research citing self-driving taxi fleets by 2020 and others reporting by 2030. […]

mediapost.com
Tue, Aug 23, 2016 at 5:06 PM

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NY Advertising Week panel: Out of home Advertising in the Connected Age, Sept. 26 at 5:00 PM

From connected devices and smart homes, to autonomous cars and connected retail – objects and places all around are talking to us and each other. This panel focuses on the opportunities that will arise for consumers and cities as out of home advertising assumes a more central role inside an expanding and increasingly interdependent information ecosystem. […]

newyork.advertisingweek.com
Tue, Aug 23, 2016 at 5:05 PM

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Paraguay’s largest network of indoor and outdoor displays converts to BroadSign’s platform (BroadSign)

JWF Group will begin the conversion to the BroadSign Core CMS with nine digital billboards and extend to indoor LED screens located in retail, restaurants, malls, airports and bus stations. The ad-based network runs campaigns for customers such as Coca-Cola, Samsung, Huawei, Land Rover and Volvo. […]

Tue, Aug 23, 2016 at 5:04 PM

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Microsoft Invents a Futuristic Tangible 3D Light Full Wall Display (Patently Mobile)

A new Microsoft patent application presents a vision of delivering a full wall interactive 3D display. Microsoft doesn't reveal what industries that could possibly take advantage of such large displays that could be manipulated by a user's touch, in-air hand gestures or a stylus. […]

patentlymobile.com
Tue, Aug 23, 2016 at 4:37 PM

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16:9: Digital Signage Goes To Another Kitchen

Here’s a different take on the idea of putting digital signage in private homes. Cassidy Smirnow is Senior VP of Operations at Denver’s Four Winds Interactive, and as a result, knows here way around the platform and the idea of building and publishing a layout to a display. For the last couple of years she has been tweaking what she calls a Home Sign, installed in her kitchen. […]

sixteen-nine.net
Tue, Aug 23, 2016 at 8:35 AM

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As Global Ad Market Is Set for Strongest Growth in 6 Years, OOH is the Only Traditional Medium to Keep Growing

The MAGNA forecast released in mid-June projects that global ad spend will increase 5.4 percent in 2016. This will be the strongest rise in six years, and the US market should grow even higher at a rate of +6.2 percent. […]

Editorial
Tue, Aug 23, 2016 at 12:38 AM

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DOmedia: Seeking to Change the Way Out-of-Home Media is Bought and Sold

A DPAA-sponsored feature. In our ongoing series of exclusive interviews with senior execs of recent new members of the Digital Place Based Advertising Association (DPAA), we chat with Ken Sahlin, CEO of DOmedia. Mel Stott: DOmedia calls itself the leading software platform provider for planning and buying out-of-home advertising. […]

Editorial
Tue, Aug 23, 2016 at 12:37 AM

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$500m wiped from APN Outdoor market value after downgrade (The Australian)

APN Outdoor chief executive Richard Herring said the fundamentals and outlook for his business remained strong after an earnings downgrade saw close to $500 million of the company’s market value wiped out, sparking concerns the industry’s golden run may have come to an end. […]

theaustralian.com.au
Tue, Aug 23, 2016 at 12:35 AM

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Ooh Media grows revenues by 18% and tells market profits remain on target (Mumbrella)

Out-of-home advertising company Ooh Media has reported an 18% growth in revenue and a 33% growth in profit in its half-yearly update to the market. The company told the ASX that revenue for the first half of 2016 had risen from $124.1m to $146.6m. EBITDA (earnings before interest, taxation, depreciation and amortisation) profits rose from $20.2m to $26.8m. […]

mumbrella.com.au
Tue, Aug 23, 2016 at 12:23 AM

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16:9: Sweden’s ZetaDisplay Buys Up Norwegian Competitor ProntoTV

The Swedish digital signage firm ZetaDisplay announced today it has completed a deal to acquire ProntoTV AS, which is touted as the largest digital signage supplier in neighbouring Norway. […]

sixteen-nine.net
Tue, Aug 23, 2016 at 12:20 AM

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oOh!Media share price plunge tempered by robust half-year result (The Australian)

Outdoor advertising company oOh!Media has booked a profit of $6 million for the half year through June, an increase of 53 per cent year on year. Revenues increased 18 per cent to $146.6m. oOh!Media (OML) was floated in late 2014 by Champ Private Equity and has seen strong growth driven by the digitisation of its billboards and signs, and will pay a 4c interim dividend. […]

theaustralian.com.au
Tue, Aug 23, 2016 at 12:20 AM

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